olay gift set for women
Worth a lookShows low returns (0.6%), but a small market ($74K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$20.47avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Price range
Great$4.75–$62.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,609.18avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Market size
Bad$74K$74K/yr · 132K searches
According to Flapen's Amazon United States niche tracking, olay gift set for women is a $74K/yr Amazon United States market (132K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jan–May–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
olay gift set for women market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $61K–$82K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #593
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 89%
- Out of stock
- 2.5%
- Avg brand age
- 54 months
- Avg seller age
- 135 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
41 falling
Sellers
206
Top-5 brand share
52%
Top 20: 84%
Top-5 click share
22%
Top 20: 53%
Open market
48%
- Olay24%
- Generic7%
- Salt & Stone6%
- Tree Hut6%
- NIVEA5%
- Naturium5%
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — -3.6% search growth over the last 90 days.Peak months: Jan, May, Nov, Dec · busiest ÷ quietest = 30.8×
Top olay gift set for women search terms
- iota body wash20K/yr
- body wash set for women28K/yr
- olay gift set for women14K/yr
- olay set8K/yr
- luxury shower gel6K/yr
- hard water body wash5K/yr
- womens body wash set10K/yr
- bodywash set5K/yr
- olay gift set12K/yr
- oil of olay gift set for women8K/yr
Top olay gift set for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brightening Supervitamin Body Wash+
Generic$62.375.0★1 rev
Brightening Supervitamin Body Wash+
iota$42.672.0★2 rev
Naturium The Glow Getter Multi-Oil Hydrating Body Wash Gentle Cleanser 16.9 oz
Naturium$16.514.6★7,210 rev
Tree Hut Vanilla Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Spray Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size
Tree Hut$18.144.6★606 rev
Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Bergamot & Hinoki 15.2 fl oz
Salt & Stone$34.934.3★8,494 rev
Newest
by launch dateBrightening Supervitamin Body Wash+
Generic$62.371 rev
Dove Limited Edition Body Wash for women 3 count Mixed Summer Variety Pack for Hydrated & Soft Skin 20 fl oz
Dove$23.90227 rev
Tree Hut Tropic Glow Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Butter Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size
Tree Hut$20.46606 rev
Brightening Supervitamin Body Wash+
iota$42.672 rev
Tree Hut Vanilla Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Spray Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size
Tree Hut$18.14606 rev
Trending
90-day click momentumDove Limited Edition Body Wash for women 3 count Mixed Summer Variety Pack for Hydrated & Soft Skin 20 fl oz
Dove$23.904.8★
Brightening Supervitamin Body Wash+
Generic$62.375.0★
Tree Hut Tropic Glow Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Butter Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size
Tree Hut$20.464.6★
Baylis & Harding Jojoba Vanilla & Almond Oil Luxury Pamper Present Gift Set For Women - Vegan Friendly
Baylis & Harding$9.304.7★
CURESHIELD Hard Water Body Wash Chlorine Hydrates & Restores Skin Bath & Shower Gels 6.78 Ounce 200ml (Midnight Bombshell)
CURESHIELD$18.524.6★
What buyers say about olay gift set for women
What buyers praise and complain about, mined from review topics.What buyers love
“fragrance free”
“Skin feels smooth”
“awesome luxurious quality lotion ever”
“Moisturizing and cleansing”
“Amazing gift”
“not expensive”
“Its good for sensitive skin”
“Good lather”
“Excellent for dry skin”
“gentle cleansing”
What buyers complain about
“Funky Smell”
“A little expensive”
“Skin irritation”
“Small in size”
“leaks badly”
“Does NOT moisturize my skin”
“Bad pump”
“No lather and feels gentle”
“It doesnt dry my skin”
“Didnt work”
Top return reasons
Common questions
- Is olay gift set for women profitable to sell on Amazon United States?
- The niche generates $74K/yr across 82 tracked products. 15 of 21 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the olay gift set for women niche?
- 41 brands and 206 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in olay gift set for women?
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.6%.
- When does demand for olay gift set for women peak?
- Demand peaks in Jan–May–Nov–Dec; the busiest month runs 30.8× the quietest.
- What does it cost to enter the olay gift set for women niche?
- Listings span $4.75–$62.37; the average listing price is $20.47 (sweet spot $15–$100). The average incumbent carries 5,609 reviews — the moat a new listing must climb.