Olay Age Defying Body Wash

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $215K a year.

Searches, last 12 months

138K

Growth, 90 days vs prior 90

+7.6%

Conversion, latest week

9.4%

Market size, estimated

$215Ka year

Peak month

August6.7× the quietest month

Top search term

suave ocean breeze body wash18K searches a year

Listings sell for $16.61 on average, from $3.26 to $88.83. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $16.61 that is $8K to $12K a year per listing.

Average price

$16.61inside the $15 to $100 sweet spot

Price range

$3.26–$88.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$8K–$12K

Returns

0.2%of orders · Amazon United States median 2.1%

29% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #1,203 within Cleansers. It carries 5,208 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

29%

Prime listings

76%

Out of stock, average day

1.5%

Average rank

#1,203in Cleansers

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

5,208per listing

Listings tracked

17

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

64 months