olay age defying body wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Price range
Great$3.26–$88.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.61avg listing price — sweet spot $15–$100
Market size
Okay$215K$215K/yr · 138K searches
Growth
Okay+7.6%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,207.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, olay age defying body wash is a $215K/yr Amazon United States market (138K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
olay age defying body wash market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $208K–$249K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #1,203
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 29%
- Out of stock
- 1.5%
- Avg brand age
- 64 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
200
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Dial67%
- Suave29%
- Generic2%
- Dove2%
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — +7.6% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 6.7×
Top olay age defying body wash search terms
- suave ocean breeze body wash18K/yr
- dial white bar soap22K/yr
- dial bar soap white12K/yr
- dial white antibacterial bar soap9K/yr
- body soap bulk9K/yr
- suave body wash ocean breeze7K/yr
- ocean breeze body wash6K/yr
- white dial soap bars7K/yr
- dial soap white6K/yr
- white dial soap7K/yr
Top olay age defying body wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dial Antibacterial Bar Soap Refresh & Renew White 4 oz 32 Bars
Dial$25.954.8★13,752 rev
Suave Ocean Breeze Moisturizing Body Wash with Glycerin & Vitamin E Hydrating Formula For Soft Smooth Skin Long Lasting Fragrance 18 FL OZ 6 Count
Suave$18.884.8★2,018 rev
Dial Antibacterial Bar Soap Refresh & Renew White 4 oz 8 Bars
Dial$7.584.8★25,132 rev
Suave Ocean Breeze Moisturizing Body Wash with Glycerin & Vitamin E Hydrating Formula For Soft Smooth Skin Long Lasting Fragrance 18 FL OZ
Suave$3.264.8★42 rev
Dial Antibacterial Soap Bars Spring Water 4 oz bars 3 ea
Dial$6.154.7★863 rev
Newest
by launch dateSuave Ocean Breeze Moisturizing Body Wash with Glycerin & Vitamin E Hydrating Formula For Soft Smooth Skin Long Lasting Fragrance 18 FL OZ
Suave$3.2642 rev
Body Wash Essentials Ocean Breeze 30 oz Unisex (Pack of 1)
Generic$3.800 rev
Suave Body Wash Variety Bundle Ocean Breeze 2-Pack & Wild Cherry Blossom Gentle & Moisturizing Body Washes with Vitamin E 30 Oz Ea (3 Piece Set)
Suave$27.90101 rev
Suave Ocean Breeze Moisturizing Body Wash with Glycerin & Vitamin E Hydrating Formula For Soft Smooth Skin Long Lasting Fragrance 18 FL OZ 6 Count
Suave$18.882,018 rev
Dial Antibacterial Bar Soap Refresh & Renew White 4 oz 32 Bars
Dial$25.9513,752 rev
Trending
90-day click momentumBody Wash Essentials Ocean Breeze 30 oz Unisex (Pack of 1)
Generic$3.800.0★
Suave Ocean Breeze Moisturizing Body Wash with Glycerin & Vitamin E Hydrating Formula For Soft Smooth Skin Long Lasting Fragrance 18 FL OZ 6 Count
Suave$18.884.8★
Suave Ocean Breeze Moisturizing Body Wash with Glycerin & Vitamin E Hydrating Formula For Soft Smooth Skin Long Lasting Fragrance 18 FL OZ
Suave$3.264.8★
Suave Naturals Body Wash - Ocean Breeze - 15 Fl Oz (Pack of 2)
Suave$16.604.6★
Dial Antibacterial Bar Soap Refresh & Renew White 4 oz 32 Bars
Dial$25.954.8★
What buyers say about olay age defying body wash
What buyers praise and complain about, mined from review topics.What buyers love
“Great scent”
“Excellent price”
“Fresh and clean”
“The Best Body Product”
“As advertised”
“Made my skin so soft and smooth”
“it cleans so well”
“nice lather easy to use”
“Does not dry my skin”
“This form of Dove soap is excellent for gentle skin”
What buyers complain about
“NOT FRAGRANCE FREE”
“Pump is defective”
“Causes allergic reaction”
“I don't recommend using on your face its drying”
“does not dry out my skin when used with a good moisturizer”
“HATE the price jump”
“Received product with bottle leaking”
“Why so slimy”
“I probably wouldn't recommend for sensitive skin or children”
“The product comes out like it's oil”
Top return reasons
Common questions
- Is olay age defying body wash profitable to sell on Amazon United States?
- The niche generates $215K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the olay age defying body wash niche?
- 4 brands and 200 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in olay age defying body wash?
- Top complaints mined from reviews: Smell, Motor Power, Allergies. The return rate is 0.2%.
- When does demand for olay age defying body wash peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 6.7× the quietest.
- What does it cost to enter the olay age defying body wash niche?
- Listings span $3.26–$88.83; the average listing price is $16.61 (sweet spot $15–$100). The average incumbent carries 5,208 reviews — the moat a new listing must climb.