olaplex oil
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$3.8M$3.8M/yr · 1.2M searches
Avg price
Incredible$34.33avg listing price — sweet spot $15–$100
Price range
Incredible$25.60–$50.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad41,489.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, olaplex oil is a $3.8M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
olaplex oil market data
- Units sold / yr
- 100K–125K
- avg 60,000–80,000/product
- Revenue / yr
- $3.4M–$4.3M
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Olaplex93%
- K187%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top olaplex oil search terms
- olaplex bonding oil320K/yr
- olaplex oil257K/yr
- olaplex no 7178K/yr
- bonding oil60K/yr
- olaplex hair oil64K/yr
- k18 oil32K/yr
- k18 hair oil78K/yr
- olaplex 736K/yr
- redken hair oil28K/yr
- redken oil25K/yr
Top olaplex oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Olaplex No. 7 Bonding Oil Concentrated High Shine Oil Heat Protectant Visibly Smooths & Softens Hair Added Color Vibrancy Up to 72 Hour Frizz Control For All Hair Types 1 fl oz
Olaplex$26.724.7★60,796 rev
Olaplex Endless Shine Smooth Hair Gift Set: Limited Edition Set with No. 7 Bonding Oil & No. 6 Bond Smoother | Instant Shiny Smoother Hair & Heat Protection | For Coily Curly Straight & Wavy
Olaplex$50.674.7★60,796 rev
K18 Molecular Repair Hair Oil - Strengthening Peptide Damaged Hair Treatment Oil - 24-Hour Frizz Control + Heat Protectant - Helps Reduce Split Ends + Boost Shine (0.34 Fl oz)
K18$25.604.3★2,876 rev
Newest
by launch dateOlaplex Endless Shine Smooth Hair Gift Set: Limited Edition Set with No. 7 Bonding Oil & No. 6 Bond Smoother | Instant Shiny Smoother Hair & Heat Protection | For Coily Curly Straight & Wavy
Olaplex$50.6760,796 rev
K18 Molecular Repair Hair Oil - Strengthening Peptide Damaged Hair Treatment Oil - 24-Hour Frizz Control + Heat Protectant - Helps Reduce Split Ends + Boost Shine (0.34 Fl oz)
K18$25.602,876 rev
Olaplex No. 7 Bonding Oil Concentrated High Shine Oil Heat Protectant Visibly Smooths & Softens Hair Added Color Vibrancy Up to 72 Hour Frizz Control For All Hair Types 1 fl oz
Olaplex$26.7260,796 rev
Trending
90-day click momentumOlaplex Endless Shine Smooth Hair Gift Set: Limited Edition Set with No. 7 Bonding Oil & No. 6 Bond Smoother | Instant Shiny Smoother Hair & Heat Protection | For Coily Curly Straight & Wavy
Olaplex$50.674.7★
Olaplex No. 7 Bonding Oil Concentrated High Shine Oil Heat Protectant Visibly Smooths & Softens Hair Added Color Vibrancy Up to 72 Hour Frizz Control For All Hair Types 1 fl oz
Olaplex$26.724.7★
K18 Molecular Repair Hair Oil - Strengthening Peptide Damaged Hair Treatment Oil - 24-Hour Frizz Control + Heat Protectant - Helps Reduce Split Ends + Boost Shine (0.34 Fl oz)
K18$25.604.3★
What buyers say about olaplex oil
What buyers praise and complain about, mined from review topics.What buyers love
“Its amazing quality and super effective at taking frizz and making your hair look and feel soft”
“Great smell”
“Hair felt somewhat soft”
“Love the shine”
“But apparently its works well to grow the hair”
“Worth it”
“Great final step to your hair styling routine”
“It makes my hair so soft without the greasy look”
“the best for your hair”
“Doesn't dry hair out”
What buyers complain about
“Expensive”
“When you apply the oil in your hair it feels so greasy”
“had little effect on my hair”
“Very small”
“This basically does nothing for my hair”
“It has become dry”
“No shine”
“Little to no real scent”
“not my curly hair”
“Lackluster product”
Top return reasons
Common questions
- Is olaplex oil profitable to sell on Amazon United States?
- The niche generates $3.8M/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the olaplex oil niche?
- 2 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in olaplex oil?
- Top complaints mined from reviews: Value For Money, Oily/Greasy, Hair Related. The return rate is 1.2%.
- When does demand for olaplex oil peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the olaplex oil niche?
- Listings span $25.60–$50.67; the average listing price is $34.33 (sweet spot $15–$100). The average incumbent carries 41,489 reviews — the moat a new listing must climb.