Olaplex Oil

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.8M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+3.8%

Conversion, latest week

9.0%

Market size, estimated

$3.8Ma year

Peak month

December1.8× the quietest month

Top search term

olaplex bonding oil320K searches a year

Listings sell for $34.33 on average, from $25.60 to $50.67. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 60,000 to 80,000 of them. At $34.33 that is $2.1M to $2.7M a year per listing.

Average price

$34.33inside the $15 to $100 sweet spot

Price range

$25.60–$50.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

60,000–80,000

Revenue per listing a year

$2.1M–$2.7M

Returns

1.2%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Hair Treatment Oils. It carries 41,489 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#13in Hair Treatment Oils

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

41,489per listing

Listings tracked

3

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

64 months