Olaplex No 6

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.5M a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

+17.7%

Conversion, latest week

11.1%

Market size, estimated

$3.5Ma year

Peak month

June2.1× the quietest month

Top search term

olaplex no 6338K searches a year

Listings sell for $17.02 on average, from $8.69 to $50.85. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 15,000 to 20,000 of them. At $17.02 that is $255K to $340K a year per listing.

Average price

$17.02inside the $15 to $100 sweet spot

Price range

$8.69–$50.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

15,000–20,000

Revenue per listing a year

$255K–$340K

Returns

0.7%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Creams & Lotions. It carries 12,567 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#31in Creams & Lotions

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

12,567per listing

Listings tracked

12

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

73 months