Olaplex Kit

Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $755K a year.

Searches, last 12 months

293K

Growth, 90 days vs prior 90

-11.9%

Conversion, latest week

7.5%

Market size, estimated

$755Ka year

Peak month

December2.4× the quietest month

Top search term

olaplex set66K searches a year

Listings sell for $34.15 on average, from $15.34 to $57.03. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $34.15 that is $34K to $43K a year per listing.

Average price

$34.15inside the $15 to $100 sweet spot

Price range

$15.34–$57.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

$34K–$43K

Returns

0.9%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #205 within Sets & Kits. It carries 25,195 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

92%

Out of stock, average day

0.0%

Average rank

#205in Sets & Kits

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

25,195per listing

Listings tracked

12

7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

60 months