Is olaplex kit profitable to sell on Amazon United States?

The niche generates $755K/yr across 12 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Worth a look (52/100).

How competitive is the olaplex kit niche?

1 brands and 6 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in olaplex kit?

Top complaints mined from reviews: Value For Money, Hair Related, Size-Overall. The return rate is 0.9%.

When does demand for olaplex kit peak?

Demand peaks in Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the olaplex kit niche?

Listings span $15.34–$57.03; the average listing price is $34.15 (sweet spot $15–$100). The average incumbent carries 25,195 reviews — the moat a new listing must climb.

olaplex kit

Worth a look

Shows low returns (0.9%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$34.15

avg listing price — sweet spot $15–$100

Price range

Incredible$15.34–$57.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Market size

Good$755K

$755K/yr · 293K searches

Growth

Bad-11.9%

90-day search growth — must beat 0% to launch

Competition

Bad80%

top-5 click share — a locked-up shelf

Review moat

Bad25,194.92

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, olaplex kit is a $755K/yr Amazon United States market (293K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

olaplex kit market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: $512K–$683K; units × avg price
Conversion rate: 7.5%
Avg BSR: #205
Page quality: 0%
Prime: 92%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 140 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Olaplex100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.4×

Open Trend

Top olaplex kit search terms

olaplex set66K/yr -22.9%2.9% conv.
olaplex kit52K/yr -12.2%2.8% conv.
olaplex travel size36K/yr +23.9%9.5% conv.
olaplex travel size kit32K/yr +11.5%9.0% conv.
olaplex travel12K/yr +32.8%11.4% conv.
travel size olaplex8K/yr +39.2%8.7% conv.
olaplex set kit complete12K/yr -22.5%2.1% conv.
olaplex mini7K/yr +11.2%6.2% conv.
olaplex gift set21K/yr -39.6%3.7% conv.
olaplex kit complete15K/yr -59.0%1.4% conv.

All search terms

Top olaplex kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Olaplex Healthy Hair Discovery Travel Set: N. 4 5 0.5 6 7 Set | Cleanse Hydrate Reduce Breakage and Boost Shine & Softness | For Coily Curly Straight & Wavy

Olaplex$27.874.5★494 rev

Olaplex Wash and Shine Hair Kit: No. 4 5 7 Shampoo & Conditioner Set | Cleanse Hydrate & Control Frizz Up to 72 Hours | Bonding Oil for Shine & Protect | For Coily Curly Straight and Wavy

Olaplex$56.734.6★5,362 rev

Olaplex N. 4 Bond Maintenance Shampoo: Reduces Breakage & Strengthens Hair | Hydrates Smooths & Detangles | For Coily Curly Straight and Wavy 100 mL / 3.3 Fl Oz

Olaplex$15.564.6★78,359 rev

Olaplex N.5 Bond Maintenance Hair Strengthening Conditioner: Repairs Damage & Defend Against Future Breakage | Reduce Frizz | For Coily Curly Straight and Wavy 100 mL / 3.3 Fl. Oz.

Olaplex$15.494.6★80,544 rev

Olaplex Endless Shine Smooth Hair Gift Set: Limited Edition Set with No. 7 Bonding Oil & No. 6 Bond Smoother | Instant Shiny Smoother Hair & Heat Protection | For Coily Curly Straight & Wavy

Olaplex$50.674.7★60,796 rev

Newest

by launch date

Olaplex Healthy Hair Discovery Set: N4 N3PLUS N5 N0.5 N6 N7 Value Set | Cleanse Hydrate Reduce Breakage and Boost Shine & Softness | For Coily Curly Straight & Wavy

Olaplex$34.251 rev

2mo ago

Olaplex N.3PLUS Complete Repair Treatment: 3-minute Pre-shampoo Treatment to Immediately Repair Hair Damage for Softer Stronger Hair | For Coily Curly Straight and Wavy 100 mL / 3.3 Fl Oz

Olaplex$31.21682 rev

4mo ago

Olaplex Wash & Shine Fine Hair Kit: N. 4FINE N. 5FINE N. 0.5 Shampoo & Conditioner Set | Gently Cleanses to Volumize & Strengthen | Hydrates & Soothes Scalp | For Coily Curly Straight & Wavy

Olaplex$57.0393 rev

6mo ago

Olaplex Healthy Hair Discovery Travel Set: N. 4 5 0.5 6 7 Set | Cleanse Hydrate Reduce Breakage and Boost Shine & Softness | For Coily Curly Straight & Wavy

Olaplex$27.87494 rev

7mo ago

Olaplex Endless Shine Smooth Hair Gift Set: Limited Edition Set with No. 7 Bonding Oil & No. 6 Bond Smoother | Instant Shiny Smoother Hair & Heat Protection | For Coily Curly Straight & Wavy

Olaplex$50.6760,796 rev

7mo ago

What buyers say about olaplex kit

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“A good-quality hair product”

Soft Feel12%

“Your hair are really soft”

Hair Growth9%

“Effective for my hair”

Value For Money8%

“Excellent Price”

Smell7%

“Refreshing aroma”

Moist/Dry6%

“Its moisturizing”

Hair Styling5%

“making styling much easier”

Suitability Straight Hair4%

“My hair is naturally very fine with natural waves”

Suitability Curly Hair3%

“with one wash my curly hair was amazing”

Size-Overall3%

“Great size”

What buyers complain about

Value For Money13%

“Expensive”

Hair Related10%

“Didnt Work as Expected for My Hair”

Size-Overall9%

“And bottle is really small”

Moist/Dry9%

“completely dried out”

Smell7%

“No scent”

Damage/Burn Hair4%

“This product is horrible and made my hair brittle and dry”

Oily/Greasy3%

“Made my hair greasy”

Functionality-Overall2%

“Didnt work for me”

Suitability Short Hair2%

“This did nothing for my hair”

Suitability Colored Hair2%

“My hair type is colored treated”

Top return reasons

Size-Overall17%

Functionality-Overall11%

Value For Money11%

Suitability Short Hair9%

Advertised Vs Actual Product9%

Moist/Dry6%

Damage/Burn Hair6%

Smell5%

Oily/Greasy4%

Hair Related3%

Common questions

Is olaplex kit profitable to sell on Amazon United States?: The niche generates $755K/yr across 12 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Worth a look (52/100).
How competitive is the olaplex kit niche?: 1 brands and 6 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in olaplex kit?: Top complaints mined from reviews: Value For Money, Hair Related, Size-Overall. The return rate is 0.9%.
When does demand for olaplex kit peak?: Demand peaks in Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the olaplex kit niche?: Listings span $15.34–$57.03; the average listing price is $34.15 (sweet spot $15–$100). The average incumbent carries 25,195 reviews — the moat a new listing must climb.