Olaplex Dry Shampoo

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $513K a year.

Searches, last 12 months

144K

Growth, 90 days vs prior 90

-4.7%

Conversion, latest week

14.2%

Market size, estimated

$513Ka year

Peak month

November1.5× the quietest month

Top search term

ouai dry shampoo67K searches a year

Listings sell for $25.20 on average, from $15.55 to $28.78. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $25.20 that is $50K to $63K a year per listing.

Average price

$25.20inside the $15 to $100 sweet spot

Price range

$15.55–$28.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

2,000–2,500

Revenue per listing a year

$50K–$63K

Returns

0.0%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #85 within Dry Shampoos. It carries 769 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

14.3%

Average rank

#85in Dry Shampoos

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

769per listing

Listings tracked

4

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

61 months