olaplex dry shampoo
Worth a lookShows low returns (0.0%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$25.20avg listing price — sweet spot $15–$100
Price range
Incredible$15.55–$28.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good769avg incumbent reviews — the moat a new listing must climb
Market size
Good$513K$513K/yr · 144K searches
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, olaplex dry shampoo is a $513K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
olaplex dry shampoo market data
- Units sold / yr
- 15K–20K
- avg 2,000–2,500/product
- Revenue / yr
- $378K–$504K
- units × avg price
- Conversion rate
- 14.2%
- Avg BSR
- #85
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 14.3%
- Avg brand age
- 61 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- OUAI67%
- Olaplex33%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top olaplex dry shampoo search terms
- ouai dry shampoo67K/yr
- olaplex dry shampoo44K/yr
- olaplex dry shampoo for women9K/yr
- dry shampoo ouai6K/yr
- ouai dry shampoo spray9K/yr
- ouai super dry shampoo5K/yr
- dry shampoo olaplex4K/yr
- olaplex dry shampoo spray164/yr
Top olaplex dry shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OUAI Super Dry Shampoo - Volumizing Dry Shampoo - Absorbs Oil Dirt & Sweat - Blends Seamlessly into Hair with Zero Residue & Enriched with a Long-Lasting Scent - Melrose Place (4.5 oz)
OUAI$28.764.3★648 rev
Olaplex N.4D Clean Weightless Volume Healthy Scalp Dry Shampoo: Absorbs Oils & Neutralizes Odor | No Powdery Residue | For Coily Curly Straight and Wavy 178 g / 6.3 Oz.
Olaplex$27.704.3★1,132 rev
OUAI Super Dry Shampoo - Volumizing Dry Shampoo - Absorbs Oil Dirt & Sweat - Blends Seamlessly into Hair with Zero Residue & Enriched with a Long-Lasting Scent - Cape Town (4.5 oz)
OUAI$28.784.3★648 rev
OUAI Super Travel Size Dry Shampoo - Volumizing Dry Shampoo - Absorbs Oil Dirt & Sweat - Blends Seamlessly into Hair with Zero Residue & Enriched with a Long-Lasting Scent - Melrose Place (2 oz)
OUAI$15.554.3★648 rev
Newest
by launch dateOUAI Super Dry Shampoo - Volumizing Dry Shampoo - Absorbs Oil Dirt & Sweat - Blends Seamlessly into Hair with Zero Residue & Enriched with a Long-Lasting Scent - Melrose Place (4.5 oz)
OUAI$28.76648 rev
OUAI Super Dry Shampoo - Volumizing Dry Shampoo - Absorbs Oil Dirt & Sweat - Blends Seamlessly into Hair with Zero Residue & Enriched with a Long-Lasting Scent - Cape Town (4.5 oz)
OUAI$28.78648 rev
OUAI Super Travel Size Dry Shampoo - Volumizing Dry Shampoo - Absorbs Oil Dirt & Sweat - Blends Seamlessly into Hair with Zero Residue & Enriched with a Long-Lasting Scent - Melrose Place (2 oz)
OUAI$15.55648 rev
Olaplex N.4D Clean Weightless Volume Healthy Scalp Dry Shampoo: Absorbs Oils & Neutralizes Odor | No Powdery Residue | For Coily Curly Straight and Wavy 178 g / 6.3 Oz.
Olaplex$27.701,132 rev
Trending
90-day click momentumOUAI Super Dry Shampoo - Volumizing Dry Shampoo - Absorbs Oil Dirt & Sweat - Blends Seamlessly into Hair with Zero Residue & Enriched with a Long-Lasting Scent - Melrose Place (4.5 oz)
OUAI$28.764.3★
OUAI Super Travel Size Dry Shampoo - Volumizing Dry Shampoo - Absorbs Oil Dirt & Sweat - Blends Seamlessly into Hair with Zero Residue & Enriched with a Long-Lasting Scent - Melrose Place (2 oz)
OUAI$15.554.3★
OUAI Super Dry Shampoo - Volumizing Dry Shampoo - Absorbs Oil Dirt & Sweat - Blends Seamlessly into Hair with Zero Residue & Enriched with a Long-Lasting Scent - Cape Town (4.5 oz)
OUAI$28.784.3★
Olaplex N.4D Clean Weightless Volume Healthy Scalp Dry Shampoo: Absorbs Oils & Neutralizes Odor | No Powdery Residue | For Coily Curly Straight and Wavy 178 g / 6.3 Oz.
Olaplex$27.704.3★
What buyers say about olaplex dry shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing smell”
“Love ouai dry shampoo”
“Great price for quality product”
“Clean hair”
“It works well”
“cape town is clean”
“Worth every minute”
“doesnt leave a lot of residue after using”
“doesnt flake off like other brands Ive tried”
“I bought the trial size of this amazing product”
What buyers complain about
“the scent is strong”
“Doesnt work”
“Waste of money”
“Hair looks just as greasy after use”
“Small”
“Leaves residue”
“Leaves hair oily”
“It does not keep the hair dry”
“Was sent used and without a cap”
“it's too hard to push down”
Common questions
- Is olaplex dry shampoo profitable to sell on Amazon United States?
- The niche generates $513K/yr across 4 tracked products. 90-day search growth is -4.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the olaplex dry shampoo niche?
- 2 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in olaplex dry shampoo?
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.0%.
- When does demand for olaplex dry shampoo peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the olaplex dry shampoo niche?
- Listings span $15.55–$28.78; the average listing price is $25.20 (sweet spot $15–$100). The average incumbent carries 769 reviews — the moat a new listing must climb.