Olaplex Dry Shampoo
MaybeReturns run at only 0.0% of orders. But the top 5 products take 100% of clicks, so Olaplex Dry Shampoo is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $513K/yr144K searches / yr
- 90-day growth
- -4.7%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 3 sellers
Flapen Score
Olaplex Dry Shampoo against its category
The dotted line is the Beauty & Personal Care average. Past it, Olaplex Dry Shampoo is stronger. Inside it, weaker.
Market
The Olaplex Dry Shampoo market on Amazon at a glance
Olaplex Dry Shampoo is a $513K a year market on Amazon United States, with 144K searches a year. The top 5 brands take 100% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 144K times a year and 14.2% buy. Search demand moved -4.7% in 90 days, so the $513K a year market is softening.
- Search volume
- 144K
- Search growth, 90 days
- -4.7%
- Conversion
- 14.2%
- Market size
- $513K
02 · Money
The money is there.
Shoppers bought 15K to 20K units at $25.20 on average, 2,000 to 2,500 per product. Units times price is $378K to $504K a year.
- Units sold
- 15K–20K
- Units per product
- 2,000–2,500
- Average price
- $25.20
- Units × price
- $378K–$504K
03 · Shelf
Brands here are established.
The average listing ranks #85. 100% of listings ship Prime. 75% of the shelf is sponsored, so budget for ads. The average listing is out of stock 14.3% of the time. The average brand has sold here for 61 months.
- Average BSR
- #85
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 14.3%
- Average brand age
- 61 months
Products
Top Olaplex Dry Shampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
OUAI Super Dry Shampoo - Volumizing Dry Shampoo - Absorbs Oil Dirt & Sweat - Blends Seamlessly into Hair with Zero Residue & Enriched with a Long-Lasting Scent - Melrose Place (4.5 oz)
- Price
- $28.76
- Rating
- 4.3/5
- Reviews
- 648
- Age
- 1y ago
Olaplex N.4D Clean Weightless Volume Healthy Scalp Dry Shampoo: Absorbs Oils & Neutralizes Odor | No Powdery Residue | For Coily Curly Straight and Wavy 178 g / 6.3 Oz.
- Price
- $27.70
- Rating
- 4.3/5
- Reviews
- 1,132
- Age
- 3y ago
OUAI Super Dry Shampoo - Volumizing Dry Shampoo - Absorbs Oil Dirt & Sweat - Blends Seamlessly into Hair with Zero Residue & Enriched with a Long-Lasting Scent - Cape Town (4.5 oz)
- Price
- $28.78
- Rating
- 4.3/5
- Reviews
- 648
- Age
- 1y ago
OUAI Super Travel Size Dry Shampoo - Volumizing Dry Shampoo - Absorbs Oil Dirt & Sweat - Blends Seamlessly into Hair with Zero Residue & Enriched with a Long-Lasting Scent - Melrose Place (2 oz)
- Price
- $15.55
- Rating
- 4.3/5
- Reviews
- 648
- Age
- 1y ago
Trending
90-day click momentumOUAI Super Dry Shampoo - Volumizing Dry Shampoo - Absorbs Oil Dirt & Sweat - Blends Seamlessly into Hair with Zero Residue & Enriched with a Long-Lasting Scent - Melrose Place (4.5 oz)
- Price
- $28.76
- Rating
- 4.3/5
- Reviews
- 648
- Age
- 1y ago
OUAI Super Travel Size Dry Shampoo - Volumizing Dry Shampoo - Absorbs Oil Dirt & Sweat - Blends Seamlessly into Hair with Zero Residue & Enriched with a Long-Lasting Scent - Melrose Place (2 oz)
- Price
- $15.55
- Rating
- 4.3/5
- Reviews
- 648
- Age
- 1y ago
OUAI Super Dry Shampoo - Volumizing Dry Shampoo - Absorbs Oil Dirt & Sweat - Blends Seamlessly into Hair with Zero Residue & Enriched with a Long-Lasting Scent - Cape Town (4.5 oz)
- Price
- $28.78
- Rating
- 4.3/5
- Reviews
- 648
- Age
- 1y ago
Olaplex N.4D Clean Weightless Volume Healthy Scalp Dry Shampoo: Absorbs Oils & Neutralizes Odor | No Powdery Residue | For Coily Curly Straight and Wavy 178 g / 6.3 Oz.
- Price
- $27.70
- Rating
- 4.3/5
- Reviews
- 1,132
- Age
- 3y ago
Newest
by launch dateOUAI Super Dry Shampoo - Volumizing Dry Shampoo - Absorbs Oil Dirt & Sweat - Blends Seamlessly into Hair with Zero Residue & Enriched with a Long-Lasting Scent - Melrose Place (4.5 oz)
- Price
- $28.76
- Rating
- 4.3/5
- Reviews
- 648
- Age
- 1y ago
OUAI Super Dry Shampoo - Volumizing Dry Shampoo - Absorbs Oil Dirt & Sweat - Blends Seamlessly into Hair with Zero Residue & Enriched with a Long-Lasting Scent - Cape Town (4.5 oz)
- Price
- $28.78
- Rating
- 4.3/5
- Reviews
- 648
- Age
- 1y ago
OUAI Super Travel Size Dry Shampoo - Volumizing Dry Shampoo - Absorbs Oil Dirt & Sweat - Blends Seamlessly into Hair with Zero Residue & Enriched with a Long-Lasting Scent - Melrose Place (2 oz)
- Price
- $15.55
- Rating
- 4.3/5
- Reviews
- 648
- Age
- 1y ago
Olaplex N.4D Clean Weightless Volume Healthy Scalp Dry Shampoo: Absorbs Oils & Neutralizes Odor | No Powdery Residue | For Coily Curly Straight and Wavy 178 g / 6.3 Oz.
- Price
- $27.70
- Rating
- 4.3/5
- Reviews
- 1,132
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- OUAI67%
- Olaplex33%
- Open — no brand owns it (0%)
Demand
Olaplex Dry Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Olaplex Dry Shampoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ouai dry shampoo67K/yr
- olaplex dry shampoo44K/yr
- olaplex dry shampoo for women9K/yr
- dry shampoo ouai6K/yr
- ouai dry shampoo spray9K/yr
- ouai super dry shampoo5K/yr
- dry shampoo olaplex4K/yr
- olaplex dry shampoo spray164/yr
Reviews and returns
What reviews say buyers love and hate about Olaplex Dry Shampoo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the scent is strong
Smells awful
Fragrance way too overpowering
Doesnt work
Didnt work out for myself
it didnt work
Waste of money
Expensive
Not worth the price
Hair looks just as greasy after use
unfortunately, this still left my hair oily
oily
Small
Way smaller than anticipated
Just wish it came in a larger size
Love
Amazing smell
Strong Fragrance
Nice clean scent
Love ouai dry shampoo
Best Dry Shampoo
Sensitive people should know this: This dry shampoo feels good, works good, comes out with a nice even spray
Great price for quality product
Excellent product
Quality product that wont disappoint
Clean hair
Cleans
Just loved the result- easy to use left my hair clean, manageable and shiny with a light clean fragrance
It works well
But works fine :
Works Well
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Olaplex Dry Shampoo questions
Answered from the same tracked data.