Is olaplex 9 profitable to sell on Amazon United States?

The niche generates $196K/yr across 17 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the olaplex 9 niche?

10 brands and 70 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in olaplex 9?

Top complaints mined from reviews: Functionality-Overall, Color, Value For Money. The return rate is 0.4%.

When does demand for olaplex 9 peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 3.4× the quietest.

What does it cost to enter the olaplex 9 niche?

Listings span $10.35–$119.46; the average listing price is $41.61 (sweet spot $15–$100). The average incumbent carries 1,630 reviews — the moat a new listing must climb.

olaplex 9

Worth a look

Shows beatable incumbent ratings (3.7★), but soft demand (-11.0% this quarter) keeps it on the watch list.

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible$41.61

avg listing price — sweet spot $15–$100

Price range

Great$10.35–$119.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,629.94

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay$196K

$196K/yr · 131K searches

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Bad-11.0%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier Quality Gap

According to Flapen's Amazon United States niche tracking, olaplex 9 is a $196K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 52/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

olaplex 9 market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $166K–$208K; units × avg price
Conversion rate: 3.6%
Avg BSR: #310
Page quality: 0%
Prime: 94%
Sponsored: 94%
Out of stock: 1.8%
Avg brand age: 51 months
Avg seller age: 141 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

10%

Particle35%
Just for Men23%
Cureskin13%
Arey10%
DR VITAMIN SOLUTIONS5%
Masofta4%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.0% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.4×

Open Trend

Top olaplex 9 search terms

anti gray hair serum28K/yr +5.8%1.5% conv.
particle anti gray serum for men39K/yr -21.4%5.9% conv.
anti grey hair serum25K/yr +16.6%1.8% conv.
greyverse10K/yr -2.5%1.3% conv.
grey hair serum4K/yr +13.4%1.1% conv.
particle anti-gray serum6K/yr -19.9%2.6% conv.
particle anti gray serum4K/yr -17.1%5.2% conv.
anti grey serum3K/yr +8.3%2.3% conv.
anti gray serum4K/yr -26.3%2.1% conv.
anti gray serum for men5K/yr -41.7%1.8% conv.

All search terms

Top olaplex 9 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Particle Anti-Gray Serum for Men Gradually Reduces Gray Hair on Head & Beard Without Dye Natural Gray Reduction with Silverfree Vitamin A Melitane & Allantoin Peroxide & Ammonia Free

Particle$48.402.1★65 rev

Just for Men Gray Reverse Daily Hair Serum Gradually Reduces Gray Hair Easy Dye-Free Serum Travel Friendly 1.7oz

Just for Men$18.633.1★229 rev

Just for Men Gray Reverse Daily Hair Serum Gradually Reduces Gray Hair Easy Dye-Free Serum 6.7oz

Just for Men$53.863.1★229 rev

Arey Good Night Grey Overnight Scalp Serum | Supports Color Production Improves Hair Density & Reduces Scalp Stress | Lightweight Oil-Free Night Treatment | 40ml

Arey$53.554.8★13 rev

Gray Hair Rescind with Catalase - Antiaging Hair Skin and Nails Vitamins Pantothenic Acid Folic Acid 400mcg Biotin 300mcg Saw Palmetto for Men and Women 60 Capsules

DR VITAMIN SOLUTIONS$34.494.3★921 rev

Newest

by launch date

Generic$33.000 rev

3mo ago

Arey Good Night Grey Overnight Scalp Serum | Supports Color Production Improves Hair Density & Reduces Scalp Stress | Lightweight Oil-Free Night Treatment | 40ml

Arey$53.5513 rev

3mo ago

Cureskin Anti Grey Hair Serum | Gradually Reduces Gray Hair on Head & Beard Without Dye | Restores Hair Colour with Peptide-52 Acetyl Tyrosine & Larix Extract | Peroxide & Ammonia Free (3 Months)

Cureskin$60.1235 rev

5mo ago

Arey To The Root Hair Serum for Women & Men | Slows Grey Hair Growth & Preserves Pigment in 36 Months | Anti Grey Scalp Serum for Healthier Fuller-Looking Hair | Vegan & Oil-Free Formula (3 Months)

Arey$94.9319 rev

6mo ago

Just for Men Gray Reverse Daily Hair Serum Gradually Reduces Gray Hair Easy Dye-Free Serum Travel Friendly 1.7oz

Just for Men$18.63229 rev

9mo ago

What buyers say about olaplex 9

What buyers praise and complain about, mined from review topics.

What buyers love

Hair Growth12%

“it has helped improve my hair”

Ease Of Use9%

“Easy to take”

Quality-Overall9%

“Excellent product”

Ease Of Application6%

“Application is simple”

Value For Money4%

“Good price”

Color4%

“It is very effective on color”

Suitability Colored Hair4%

“Simple, Effective, and Noticeably Restores Natural Color”

Smell3%

“no strong odors”

Vitamin3%

“Good Quality Hair Support Vitamins”

Efficiency3%

“it does work”

What buyers complain about

Functionality-Overall22%

“No results”

Color9%

“not as red”

Value For Money7%

“Way too expensive”

Hair Related6%

“also a feeling it will damage the health of my hair”

Suitability Colored Hair4%

“I dont see any difference in my hair color whatsoever”

Allergies3%

“it so so so itchy it bothered me all day”

Oily/Greasy3%

“A bit oily”

Symptom Reduction3%

“I did not see a visible change yet”

Smell3%

“I don't care for the smell”

Quality-Overall2%

“Crappy product”

Top return reasons

Functionality-Overall15%

Color13%

Advertised Vs Actual Product10%

Oily/Greasy9%

Suitability Colored Hair7%

Product Condition6%

Value For Money5%

Damage/Burn Hair5%

Smell4%

Leak-Proof3%

Common questions

Is olaplex 9 profitable to sell on Amazon United States?: The niche generates $196K/yr across 17 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the olaplex 9 niche?: 10 brands and 70 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in olaplex 9?: Top complaints mined from reviews: Functionality-Overall, Color, Value For Money. The return rate is 0.4%.
When does demand for olaplex 9 peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 3.4× the quietest.
What does it cost to enter the olaplex 9 niche?: Listings span $10.35–$119.46; the average listing price is $41.61 (sweet spot $15–$100). The average incumbent carries 1,630 reviews — the moat a new listing must climb.