Olaplex 9

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $196K a year.

Searches, last 12 months

131K

Growth, 90 days vs prior 90

-11.0%

Conversion, latest week

3.6%

Market size, estimated

$196Ka year

Peak month

July3.4× the quietest month

Top search term

anti gray hair serum28K searches a year

Listings sell for $41.61 on average, from $10.35 to $119.46. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $41.61 that is $4K to $10K a year per listing.

Average price

$41.61inside the $15 to $100 sweet spot

Price range

$10.35–$119.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$4K–$10K

Returns

0.4%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #310 within Serums. It carries 1,630 reviews at 3.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

94%

Out of stock, average day

1.8%

Average rank

#310in Serums

Average rating

3.74 starsAmazon United States average 4.42 stars

Average reviews

1,630per listing

Listings tracked

17

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

7Amazon's first-year sales bar

Average brand age

51 months