olaplex 8
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.77avg listing price — sweet spot $15–$100
Market size
Okay$136K$136K/yr · 134K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,951.2avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Price range
Bad$8.93–$16.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, olaplex 8 is a $136K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Mar. Verdict: Skip it — 33/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
olaplex 8 market data
- Units sold / yr
- 10K–13K
- avg 1,500–2,000/product
- Revenue / yr
- $118K–$147K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #158
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
52
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Pantene82%
- Dove11%
- L'Oreal Paris7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.6% search growth over the last 90 days.Peak months: Jan, Mar · busiest ÷ quietest = 3.6×
Top olaplex 8 search terms
- pantene hair mask43K/yr
- pantene mask14K/yr
- loreal deep conditioner16K/yr
- pantene miracle rescue hair mask9K/yr
- crema reparadora de cabello7K/yr
- crema para cabello seco y maltratado9K/yr
- hair mask pantene6K/yr
- mascarilla pantene para el cabello4K/yr
- mascarilla pantene4K/yr
- loreal deep conditioning hair mask2K/yr
Top olaplex 8 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pantene Miracle Rescue Hair Mask Intensive Bond Repair with Melting Pro-V Pearls Melts Away Damage Builds Bonds Strengthens Against Damage Deep Conditioning for Dry Damaged Hair 10.1 fl oz
Pantene$11.774.6★3,254 rev
Dove Hair Intensive Repair 10in1 Serum Mask for Damaged Hair with Bio-Protein Care Technology and Amino Serum 9.2 fl oz
Dove$8.934.6★3,932 rev
Pantene Miracle Rescue Deep Conditioner with Melting Pro-V Pearls - For Dry Damaged or Color-Treated Hair - Intense Moisture & Repair - 8.0 Oz
Pantene$11.754.6★3,427 rev
LOreal Paris Elvive TR5 Power Restore Multi Use Treatment (Packaging May Vary)
L'Oreal Paris$9.974.7★8,566 rev
Pantene Hair Mask Deep Conditioning Hair Mask for Dry Damaged Hair Miracle Rescue 6.4 oz
Pantene$16.454.4★577 rev
Newest
by launch datePantene Hair Mask Deep Conditioning Hair Mask for Dry Damaged Hair Miracle Rescue 6.4 oz
Pantene$16.45577 rev
Dove Hair Intensive Repair 10in1 Serum Mask for Damaged Hair with Bio-Protein Care Technology and Amino Serum 9.2 fl oz
Dove$8.933,932 rev
Pantene Miracle Rescue Deep Conditioner with Melting Pro-V Pearls - For Dry Damaged or Color-Treated Hair - Intense Moisture & Repair - 8.0 Oz
Pantene$11.753,427 rev
Pantene Miracle Rescue Hair Mask Intensive Bond Repair with Melting Pro-V Pearls Melts Away Damage Builds Bonds Strengthens Against Damage Deep Conditioning for Dry Damaged Hair 10.1 fl oz
Pantene$11.773,254 rev
LOreal Paris Elvive TR5 Power Restore Multi Use Treatment (Packaging May Vary)
L'Oreal Paris$9.978,566 rev
Trending
90-day click momentumPantene Hair Mask Deep Conditioning Hair Mask for Dry Damaged Hair Miracle Rescue 6.4 oz
Pantene$16.454.4★
Dove Hair Intensive Repair 10in1 Serum Mask for Damaged Hair with Bio-Protein Care Technology and Amino Serum 9.2 fl oz
Dove$8.934.6★
Pantene Miracle Rescue Hair Mask Intensive Bond Repair with Melting Pro-V Pearls Melts Away Damage Builds Bonds Strengthens Against Damage Deep Conditioning for Dry Damaged Hair 10.1 fl oz
Pantene$11.774.6★
LOreal Paris Elvive TR5 Power Restore Multi Use Treatment (Packaging May Vary)
L'Oreal Paris$9.974.7★
Pantene Miracle Rescue Deep Conditioner with Melting Pro-V Pearls - For Dry Damaged or Color-Treated Hair - Intense Moisture & Repair - 8.0 Oz
Pantene$11.754.6★
What buyers say about olaplex 8
What buyers praise and complain about, mined from review topics.What buyers love
“Leaves hair soft”
“It smells very clean”
“super hydrating”
“Good quality big jar”
“For the price”
“My hair is fine and straight”
“it makes your hair so soft”
“smoothed my hair”
“No more frizz”
“adds shine”
What buyers complain about
“Overpowering scent”
“Not moisturizing”
“Used product”
“My hair just tears”
“doesn't work”
“pricey”
“greasy looking”
“Not for my hair”
“it can leak during shipping”
“This is really really bad if you have curly hair”
Top return reasons
Common questions
- Is olaplex 8 profitable to sell on Amazon United States?
- The niche generates $136K/yr across 5 tracked products. 90-day search growth is -5.6%. Flapen's verdict: Skip it (33/100).
- How competitive is the olaplex 8 niche?
- 3 brands and 52 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in olaplex 8?
- Top complaints mined from reviews: Smell, Moist/Dry, Product Condition. The return rate is 0.6%.
- When does demand for olaplex 8 peak?
- Demand peaks in Jan–Mar; the busiest month runs 3.6× the quietest.
- What does it cost to enter the olaplex 8 niche?
- Listings span $8.93–$16.45; the average listing price is $11.77 (sweet spot $15–$100). The average incumbent carries 3,951 reviews — the moat a new listing must climb.