Olaplex 8

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $136K a year.

Searches, last 12 months

134K

Growth, 90 days vs prior 90

-5.6%

Conversion, latest week

8.6%

Market size, estimated

$136Ka year

Peak month

January3.6× the quietest month

Top search term

pantene hair mask43K searches a year

Listings sell for $11.77 on average, from $8.93 to $16.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At $11.77 that is $18K to $24K a year per listing.

Average price

$11.77under the $15 to $100 sweet spot

Price range

$8.93–$16.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

1,500–2,000

Revenue per listing a year

$18K–$24K

Returns

0.6%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #158 within Hair Masks. It carries 3,951 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#158in Hair Masks

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

3,951per listing

Listings tracked

5

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

69 months