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Okaylove Lash Clusters

Maybe

Returns run at only 0.8% of orders. But the top 5 brands take 98% of clicks, so Okaylove Lash Clusters is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$449K/yr532K searches / yr
90-day growth
+8.2%search demand this quarter
Competition
49%top-5 click share · 8 brands · 11 sellers

Flapen Score

Okaylove Lash Clusters against its category

The dotted line is the Beauty & Personal Care average. Past it, Okaylove Lash Clusters is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Okaylove Lash Clusters market on Amazon at a glance

Shoppers on Amazon United States searched for Okaylove Lash Clusters 532K times last year and spent an estimated $449K. The top 5 brands take 98% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 532K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $449K a year.

Searches, last 12 months
532K
Growth, 90 days vs prior 90
+8.2%
Conversion, latest week
3.5%
Market size, estimated
$449Ka year
Top search term
okaylove lash clusters199K searches a year

02 · Price

A sale here is worth $24.11.

Listings sell for $24.11 on average, from $9.60 to $34.84. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $24.11 that is $12K to $18K a year per listing.

Average price
$24.11inside the $15 to $100 sweet spot
Price range
$9.60–$34.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$12K–$18K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #355 within Makeup Brushes & Tools. It carries 725 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#355in Makeup Brushes & Tools
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
725per listing
Listings tracked
31

04 · Newcomers

Amazon counts 13 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
13Amazon's first-year sales bar
Average brand age
25 months

Products

Top Okaylove Lash Clusters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

$0$18K$36K$54K$72K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

11

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

2%

  • OKAYLOVE66%
  • Kisslily26%
  • VEYESBEAUTY3%
  • Mavphnee1%
  • ISOOLU1%
  • RITALASH1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Okaylove Lash Clusters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '25Spike '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 9 of 12 months tracked

Search terms

Top Okaylove Lash Clusters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • okaylove lash clusters199K/yr
  • kisslily lashes72K/yr
  • okay love lash clusters53K/yr
  • okaylove lash clusters bunny26K/yr
  • kiss lily lashes15K/yr
  • kisslily lashes cluster24K/yr
  • okaylove17K/yr
  • okaylove lashes11K/yr
  • kisslily12K/yr
  • okay love lashes12K/yr

Reviews and returns

What reviews say buyers love and hate about Okaylove Lash Clusters

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness20%−0.19

Adhesive is terrible

the adhesive was terrible

Glue does not work

Eyelash Quality10%+2.05

THE WORST LASHES EVER

horrrrrrrible lashes

Ruined my Lashes

Durability7%−0.05

Doesnt last

fall apart easily

Do not last a week as advertised

Moist/Dry5%−0.07

Dried up

Seems dried up

My eyes would be a little dry

Quality-Overall5%

each time with horrible quality it falls apart

Horrible quality

Different quality than first bought

Love

Eyelash Quality33%+2.05

With practice applying lash clusters they are nice

This eyelash kit is beautiful

The lash itself is great

Ease Of Use7%+0.55

Easy to use

Easy to put on

easy to handle

Ease Of Application7%+0.50

Easy to apply

the applicator is awesome too

Application is easy

Quality-Overall7%

Variety is good

Amazing quality

Good quality, lasts around 3-4 days

Adhesion/Stickiness5%−0.19

Glue worked great

adhesive is strong

The glue is pretty good

Return

0.8% Return rate 39% Fixable by listing

Adhesion/Stickiness25%████▇▇

Adhesive is terrible

the adhesive was terrible

Glue does not work

Advertised Vs Actual Product18%██▇▇▆▇
Eyelash Quality8%█▆█▇█▆

THE WORST LASHES EVER

horrrrrrrible lashes

Ruined my Lashes

Size-Overall7%▅▅▇▆█▆

looked weird on me like very big

Theyre pretty long

the band was to small for me

Functionality-Overall5%▆▆▇▃█▇

FAQ

Common Okaylove Lash Clusters questions

Answered from the same tracked data.