Is oily skin products profitable to sell on Amazon United States?

The niche generates $1.0M/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Skip it (45/100).

How competitive is the oily skin products niche?

3 brands and 77 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in oily skin products?

Top complaints mined from reviews: Smell, Allergies, Oily/Greasy. The return rate is 0.4%.

When does demand for oily skin products peak?

Demand peaks in Jul; the busiest month runs 1.4× the quietest.

What does it cost to enter the oily skin products niche?

Listings span $10.82–$27.48; the average listing price is $15.65 (sweet spot $15–$100). The average incumbent carries 19,201 reviews — the moat a new listing must climb.

oily skin products

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible15.5%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.0M

$1.0M/yr · 419K searches

Avg price

Great$15.65

avg listing price — sweet spot $15–$100

Price range

Great$10.82–$27.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad19,200.89

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-18.0%

90-day search growth — must beat 0% to launch

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, oily skin products is a $1.0M/yr Amazon United States market (419K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 45/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

oily skin products market data

Units sold / yr: 60K–80K; avg 6,000–8,000/product
Revenue / yr: $939K–$1.3M; units × avg price
Conversion rate: 15.5%
Avg BSR: #276
Page quality: 0%
Prime: 89%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 85 months
Avg seller age: 126 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Eucerin66%
Curel28%
O'Keeffe's6%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.0% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.4×

Open Trend

Top oily skin products search terms

eucerin intensive repair lotion156K/yr -11.3%14.4% conv.
curel ultra healing lotion91K/yr -13.3%18.2% conv.
sensitive skin34K/yr -4.1%0.0% conv.
eucerin intensive repair21K/yr -6.7%7.7% conv.
eucerin lotion intensive repair13K/yr -6.6%12.5% conv.
okeeffes skin repair body lotion16K/yr -45.1%5.6% conv.
eucerin intensive repair cream11K/yr -33.9%8.8% conv.
extreme dry skin repair7K/yr -10.4%3.0% conv.
okeeffes skin repair14K/yr -45.9%5.0% conv.
okeefe skin repair9K/yr -38.9%7.7% conv.

All search terms

Top oily skin products products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Eucerin Intensive Repair Body Lotion for Dry Flaky Skin Urea Enriched Body Moisturizer 16.9 FL OZ Pump Bottle

Eucerin$12.324.7★26,488 rev

Curel Ultra Healing Intensive Fragrance-Free Lotion For Extra-Dry Skin Dermatologist Recommended Ideal for Sensitive Skin Cruelty Free Paraben Free 20 Oz

Curel$10.824.8★13,161 rev

Eucerin Advanced Repair Lotion Urea Enriched Unscented Body Lotion for Dry Skin With Triple Moisturizing Complex 16.9 FL OZ Bottle

Eucerin$12.324.7★51,693 rev

Eucerin Advanced Repair Body Cream Urea Enriched Unscented Body Cream for Dry Skin With Triple Moisturizing Complex 16 OZ Jar

Eucerin$13.474.7★51,693 rev

Curel Ultra Healing Intensive Fragrance-Free Lotion For Extra-Dry Skin Dermatologist Recommended Ideal for Sensitive Skin Cruelty Free Paraben Free 13 Oz Pack of 3

Curel$23.874.8★13,161 rev

Newest

by launch date

OKeeffes Skin Repair Ultimate Relief Body Cream 7oz Tube (Pack of 1) for the Most Severe Dry Skin

O'Keeffe's$14.76395 rev

10mo ago

OKeeffes Hardworking Body Lotion Deep Hydration for Extremely Dry & Cracked Skin 12 oz Pump (1 Pack) Fragrance-Free & Hypoallergenic Non-Greasy Fast-Absorbing Formula

O'Keeffe's$14.452,894 rev

1y ago

Curel Ultra Healing Intensive Fragrance-Free Lotion For Extra-Dry Skin Ideal for Sensitive Skin Cruelty Free Paraben Free Dermatologist Recommended 6 Oz Pack of 3

Curel$11.3813,161 rev

2y ago

Curel Ultra Healing Intensive Fragrance-Free Lotion For Extra-Dry Skin Dermatologist Recommended Ideal for Sensitive Skin Cruelty Free Paraben Free 13 Oz Pack of 3

Curel$23.8713,161 rev

5y ago

Eucerin Advanced Repair Body Cream Urea Enriched Unscented Body Cream for Dry Skin With Triple Moisturizing Complex 16 OZ Jar

Eucerin$13.4751,693 rev

10y ago

What buyers say about oily skin products

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry22%

“Good moisturizer”

Suitability Dry Skin13%

“Great for dry skin”

Quality-Overall12%

“Great quality product used for years”

Efficiency7%

“very effective”

Value For Money7%

“Great deal”

Soft Feel6%

“my skin stays soft all day”

Smell4%

“Fragrance free”

Absorbency3%

“Absorbs well”

Advertised Vs Actual Product2%

“better than expected”

Allergies2%

“Best lotion for any kind of rash for sure”

What buyers complain about

Smell10%

“it smells disgusting”

Allergies7%

“itchy skin”

Oily/Greasy7%

“It's so greasy”

Thickness6%

“Thinner than the Cream”

Adhesion/Stickiness6%

“Sticky, Sticky & Sticky”

Moist/Dry5%

“I have the worst dry skin”

Functionality-Overall5%

“Doesnt work for me”

Value For Money4%

“Too bad price went up”

Dilute/Watery3%

“Cream is like water”

Suitability Dry Skin3%

“that did nothing for the dryness”

Top return reasons

Motor Power16%

Leak-Proof13%

Advertised Vs Actual Product8%

Adhesion/Stickiness6%

Texture/Consistency-Overall6%

Size-Overall6%

Smell6%

Moist/Dry4%

Functionality-Overall4%

Value For Money3%

Common questions

Is oily skin products profitable to sell on Amazon United States?: The niche generates $1.0M/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Skip it (45/100).
How competitive is the oily skin products niche?: 3 brands and 77 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in oily skin products?: Top complaints mined from reviews: Smell, Allergies, Oily/Greasy. The return rate is 0.4%.
When does demand for oily skin products peak?: Demand peaks in Jul; the busiest month runs 1.4× the quietest.
What does it cost to enter the oily skin products niche?: Listings span $10.82–$27.48; the average listing price is $15.65 (sweet spot $15–$100). The average incumbent carries 19,201 reviews — the moat a new listing must climb.