Oily Skin Products

Shoppers searched for this 419K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

419K

Growth, 90 days vs prior 90

-18.0%

Conversion, latest week

15.5%

Market size, estimated

$1.0Ma year

Peak month

July1.4× the quietest month

Top search term

eucerin intensive repair lotion156K searches a year

Listings sell for $15.65 on average, from $10.82 to $27.48. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $15.65 that is $94K to $125K a year per listing.

Average price

$15.65inside the $15 to $100 sweet spot

Price range

$10.82–$27.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

6,000–8,000

Revenue per listing a year

$94K–$125K

Returns

0.4%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #276 within Lotions. It carries 19,201 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

89%

Out of stock, average day

0.0%

Average rank

#276in Lotions

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

19,201per listing

Listings tracked

9

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

85 months