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Oil to Foam Cleanser

Fail

The top 5 products take 100% of clicks, so Oil to Foam Cleanser is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$348K/yr274K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
100%top-5 click share · 3 brands · 14 sellers

Flapen Score

Oil to Foam Cleanser against its category

The dotted line is the Beauty & Personal Care average. Past it, Oil to Foam Cleanser is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oil to Foam Cleanser market on Amazon at a glance

Shoppers on Amazon United States searched for Oil to Foam Cleanser 274K times last year and spent an estimated $348K. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $348K a year.

Searches, last 12 months
274K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
9.2%
Market size, estimated
$348Ka year
Peak month
July1.5× the quietest month
Top search term
hydrating foaming oil cleanser74K searches a year

02 · Price

A sale here is worth $13.85.

Listings sell for $13.85 on average, from $8.44 to $17.92. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 4,000 to 5,000 of them. At $13.85 that is $55K to $69K a year per listing.

Average price
$13.85under the $15 to $100 sweet spot
Price range
$8.44–$17.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
4,000–5,000
Revenue per listing a year
$55K–$69K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Cleansers. It carries 4,675 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#70in Cleansers
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
4,675per listing
Listings tracked
4

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Oil to Foam Cleanser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 220%
  • Brand 33%

Demand

Oil to Foam Cleanser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Oil to Foam Cleanser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hydrating foaming oil cleanser74K/yr
  • cerave oil cleanser61K/yr
  • cerave hydrating foaming oil cleanser28K/yr
  • cetaphil oil to foam cleanser24K/yr
  • cerave foaming oil cleanser12K/yr
  • cerave cleansing oil9K/yr
  • cetaphil nourishing oil to foam cleanser10K/yr
  • oil to foam cleanser11K/yr
  • cetaphil oil cleanser6K/yr
  • neutrogena oil cleanser6K/yr

Reviews and returns

What reviews say buyers love and hate about Oil to Foam Cleanser

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Cleansing”
13%of negative reviews mention “Allergies”
0.7%of orders come back
“easily irritated skin”
A buyer, on “Allergies”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Oil to Foam Cleanser questions

Answered from the same tracked data.