Oil Free Lotion

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 15.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.1M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

+2.4%

Conversion, latest week

15.9%

Market size, estimated

$3.1Ma year

Peak month

June1.2× the quietest month

Top search term

cetaphil face moisturizer505K searches a year

Listings sell for $14.31 on average, from $6.08 to $27.33. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At $14.31 that is $114K to $143K a year per listing.

Average price

$14.31under the $15 to $100 sweet spot

Price range

$6.08–$27.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

8,000–10,000

Revenue per listing a year

$114K–$143K

Returns

0.7%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Face Moisturizers. It carries 15,096 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#77in Face Moisturizers

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

15,096per listing

Listings tracked

21

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

72 months