oil free lotion
Worth a lookShows searches that convert (15.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Incredible$3.1M$3.1M/yr · 1.4M searches
Avg price
Good$14.31avg listing price — sweet spot $15–$100
Price range
Good$6.08–$27.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Review moat
Bad15,096.1avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oil free lotion is a $3.1M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
oil free lotion market data
- Units sold / yr
- 200K–250K
- avg 8,000–10,000/product
- Revenue / yr
- $2.9M–$3.6M
- units × avg price
- Conversion rate
- 15.9%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 124 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
141
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
0%
- Cetaphil66%
- CeraVe29%
- Aveeno3%
- Olay2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top oil free lotion search terms
- cetaphil face moisturizer505K/yr
- cetaphil sunscreen142K/yr
- cerave am facial moisturizing lotion spf 30122K/yr
- cetaphil moisturizer119K/yr
- cerave am64K/yr
- cetaphil daily facial moisturizer55K/yr
- cetaphil face lotion66K/yr
- aveeno positively radiant daily moisturizer31K/yr
- cetaphil sunscreen face20K/yr
- olay complete daily moisturizer spf 4020K/yr
Top oil free lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CeraVe AM Facial Moisturizing Lotion with SPF 30 Oil-Free Face Moisturizer with SPF Formulated with Hyaluronic Acid Niacinamide & Ceramides Non-Comedogenic Broad Spectrum Sunscreen 3 Ounce
CeraVe$14.474.5★97,878 rev
Cetaphil Face Moisturizer Daily Oil Free Facial Moisturizer with SPF 35 For Dry or Oily Combination Sensitive Skin Fragrance Free Face Lotion
Cetaphil$11.914.5★13,753 rev
Cetaphil Daily Hydrating Lotion for Face With Hyaluronic Acid 3 fl oz Lasting 24 Hour Hydration for Combination Skin No Added Fragrance Non-Comedogenic
Cetaphil$12.814.6★27,704 rev
Cetaphil Sheer Mineral Liquid Sunscreen for Face 100% Mineral UVA/UVB Filters Zinc Oxide Broad Spectrum SPF 50 Formulated for Sensitive Skin Unscented 1.7 Fl Oz
Cetaphil$10.184.4★6,442 rev
Cetaphil Face & Body Moisturizer Hydrating Moisturizing Lotion for All Skin Types Suitable for Sensitive Skin NEW 20 oz Fragrance Free Hypoallergenic Non-Comedogenic
Cetaphil$13.904.8★16,146 rev
Newest
by launch date
CETAPHIL Everyday Sunscreen Tinted Face Lotion 1.7 fl oz Travel Size Sunscreen 100% Mineral UVA/UVB Filters: Titanium Dioxide & Zinc Oxide SPF 40 For Sensitive Skin
Cetaphil$12.80762 rev
CeraVe AM Facial Moisturizing Lotion SPF 50 Face Moisturizer with SPF Hyaluronic Acid Niacinamide & Ceramides Non-Greasy Blends Seamlessly With No White Cast Non Comedogenic Sunscreen 3 Oz
CeraVe$14.984,376 rev
Cetaphil Night Moisturizer for Face Hydrating Facial Moisturizer with Hyaluronic Acid For All Skin Types Lightweight and Non-Comedogenic Dermatologist Recommended for Sensitive Skin 3oz
Cetaphil$13.411,145 rev
Olay Complete+ Face Moisturizer with Sunscreen SPF 40 For Sensitive Skin Broad Spectrum Sun Protection Fragrence-Free - No White Cast on All Tones Nourishes Moisture Barrier - Ceramides 6 Oz
Olay$15.912,796 rev
Aveeno Positively Radiant Daily Face Moisturizer with SPF 15 Sunscreen Hydrating Face Lotion with Soy Extract to Improve Skin Tone and Texture Hypoallergenic Formula Oil-Free 4 Fl Oz
Aveeno$16.045,017 rev
Trending
90-day click momentum
Aveeno Positively Radiant Face Moisturizer with SPF 30 Sunscreen Hydrating Facial Moisturizer with Soy Extract to Visibly Improve Skin Tone and Texture Hypoallergenic Formula Oil-Free 2.3 Fl Oz
Aveeno$16.734.6★
Cetaphil Sheer Mineral Sunscreen Stick for Face & Body 0.5oz 100% UVA/UVB Mineral Sunscreen: Zinc Oxide & Titanium Dioxide Broad Spectrum SPF 50 For Sensitive Skin
Cetaphil$6.084.4★
CETAPHIL Sheer Mineral Sunscreen Lotion for Face & Body 3 fl oz 100% Mineral UVA/UVB Filters: Zinc Oxide & Titanium Dioxide Broad Spectrum SPF 50 For Sensitive Skin Dermatologist Recommended Brand
Cetaphil$10.923.9★
Olay Complete+ Face Moisturizer with Sunscreen SPF 40 For Sensitive Skin Broad Spectrum Sun Protection Fragrence-Free - No White Cast on All Tones Nourishes Moisture Barrier - Ceramides 6 Oz
Olay$15.914.4★
Aveeno Positively Radiant Daily Face Moisturizer with SPF 15 Sunscreen Hydrating Face Lotion with Soy Extract to Improve Skin Tone and Texture Hypoallergenic Formula Oil-Free 4 Fl Oz
Aveeno$16.044.7★
What buyers say about oil free lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent moisturizer”
“its very affordable for the quality it delivers”
“Great for my skin”
“Great purchase for the money”
“Really helps my dry skin”
“Leaves skin soft”
“Lightly scented”
“This is a nice lightweight”
“Absorbs well”
“Protects my face”
What buyers complain about
“Severe Allergic Reaction”
“Not enough hydration”
“Super thick”
“Not white on the skin”
“Bad pump”
“Chemical smell”
“The tube is pretty small”
“have oily skin”
“Burned my face”
“It left my skin feeling dry and irritated”
Top return reasons
Common questions
- Is oil free lotion profitable to sell on Amazon United States?
- The niche generates $3.1M/yr across 21 tracked products. 90-day search growth is +2.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the oil free lotion niche?
- 4 brands and 141 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in oil free lotion?
- Top complaints mined from reviews: Allergies, Moist/Dry, Thickness. The return rate is 0.7%.
- When does demand for oil free lotion peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the oil free lotion niche?
- Listings span $6.08–$27.33; the average listing price is $14.31 (sweet spot $15–$100). The average incumbent carries 15,096 reviews — the moat a new listing must climb.