Is oil control moisturizer profitable to sell on Amazon United States?

The niche generates $779K/yr across 9 tracked products. 90-day search growth is +9.7%. Flapen's verdict: Skip it (49/100).

How competitive is the oil control moisturizer niche?

4 brands and 40 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in oil control moisturizer?

Top complaints mined from reviews: Allergies, Moist/Dry, Oily/Greasy. The return rate is 0.7%.

When does demand for oil control moisturizer peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.0× the quietest.

What does it cost to enter the oil control moisturizer niche?

Listings span $9.79–$36.92; the average listing price is $19.04 (sweet spot $15–$100). The average incumbent carries 12,562 reviews — the moat a new listing must climb.

oil control moisturizer

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$19.04

avg listing price — sweet spot $15–$100

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Price range

Great$9.79–$36.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$779K

$779K/yr · 489K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+9.7%

90-day search growth — must beat 0% to launch

Review moat

Bad12,562

avg incumbent reviews — the moat a new listing must climb

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, oil control moisturizer is a $779K/yr Amazon United States market (489K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 49/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

oil control moisturizer market data

Units sold / yr: 40K–50K; avg 3,000–4,000/product
Revenue / yr: $762K–$952K; units × avg price
Conversion rate: 8.4%
Avg BSR: #77
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 0.0%
Avg brand age: 82 months
Avg seller age: 129 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

CeraVe43%
La Roche-Posay39%
Cetaphil13%
PanOxyl5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.7% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.0×

Open Trend

Top oil control moisturizer search terms

oil control moisturizer88K/yr +12.0%2.5% conv.
cerave oil control moisturizing gel-cream82K/yr +4.5%15.0% conv.
mattifying moisturizer34K/yr +7.4%3.9% conv.
matte moisturizer32K/yr +10.0%4.3% conv.
la roche-posay for oily skin19K/yr +41.9%6.0% conv.
cerave oil control25K/yr -11.3%6.0% conv.
la roche posay matte moisturizer22K/yr +28.5%12.4% conv.
effaclar mat18K/yr +12.9%8.0% conv.
la roche-posay toleriane double repair matte moisturizer10K/yr +120.8%13.3% conv.
la roche posay effaclar mat19K/yr -1.7%7.6% conv.

All search terms

Top oil control moisturizer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CeraVe Oil Control Moisturizing Gel-Cream Face Moisturizer for Oily Skin Niacinamide Hyaluronic Acid & Oil Absorbing Technology To Rebalance Oily Skin Non-Comedogenic Fragrance Free & Oil-Free

CeraVe$15.534.6★3,200 rev

La Roche-Posay Toleriane Double Repair Matte Face Moisturizer Daily Moisturizer For Oily Skin With Ceramide And Niacinamide For All Skin Tones Oil Free Non-Comedogenic

La Roche-Posay$23.374.5★8,836 rev

Effaclar Mat Oil-Free Mattifying Moisturizer

La Roche-Posay$36.924.5★20,959 rev

Cetaphil DermaControl Oil Absorbing Moisturizer with SPF 30 For Sensitive Oily Skin 4 Fl oz Absorbs Oil Reduces Shine Hydrates Protects No Added Fragrance

Cetaphil$13.174.4★16,189 rev

La Roche-Posay Toleriane Double Repair Matte Moisturizer SPF 30 Lightweight Daily Face Moisturizer for Oily Skin & Combination Skin With Niacinamide & Vitamin B3 Oil Free Fragrance Free

La Roche-Posay$23.754.4★664 rev

Newest

by launch date

La Roche-Posay Toleriane Double Repair Matte Moisturizer SPF 30 Lightweight Daily Face Moisturizer for Oily Skin & Combination Skin With Niacinamide & Vitamin B3 Oil Free Fragrance Free

La Roche-Posay$23.75664 rev

1y ago

CeraVe Oil Control Moisturizing Gel-Cream Face Moisturizer for Oily Skin Niacinamide Hyaluronic Acid & Oil Absorbing Technology To Rebalance Oily Skin Non-Comedogenic Fragrance Free & Oil-Free

CeraVe$15.533,200 rev

2y ago

CeraVe Ultra-Light Moisturizing Gel Hydrating Gel Face Moisturizer For Men & For Women with Ceramides Niacinamide Hyaluronic Acid Fragrance Free Oil-Free Mattifying Moisturizer 1.75 FL Oz

CeraVe$15.514,948 rev

3y ago

PanOxyl AM Oil Control Moisturizer NEW Sheer Formula Absorbs Excess Oil and Reduces Shine with Mineral Sunscreen for Acne Prone and Oily Skin - SPF 30-1.7 oz

PanOxyl$9.791,916 rev

3y ago

La Roche-Posay Toleriane Double Repair Matte Face Moisturizer Daily Moisturizer For Oily Skin With Ceramide And Niacinamide For All Skin Tones Oil Free Non-Comedogenic

La Roche-Posay$23.378,836 rev

4y ago

What buyers say about oil control moisturizer

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry30%

“Great Moisturizer”

Quality-Overall8%

“Highly recommend it to anyone looking for a high-quality, reliable moisturizer”

Suitability Combination Skin8%

“Great for combination skin”

Suitability Oily Skin5%

“This saved my oily skin”

Soft Feel5%

“Incredibly soft”

Weight Light4%

“I love how lightweight this moisturizer is”

Suitability Dry Skin4%

“Great for super dry skin”

Value For Money4%

“Great Value”

Smell3%

“Fragrance Free”

Absorbency3%

“Absorbs very well”

What buyers complain about

Allergies11%

“Skin Irritation”

Moist/Dry10%

“It does not moisturize”

Oily/Greasy6%

“Very oily”

Skin Health6%

“Skin burnt and redness”

Suitability Dry Skin5%

“Not recommended for extremely dry skin”

Value For Money5%

“A little expensive”

Product Condition3%

“Received used item”

Smell3%

“Smells funny”

Suitability Oily Skin3%

“Not for oily complexions”

Functionality-Overall3%

“Doesnt work”

Top return reasons

Moist/Dry21%

Product Condition13%

Advertised Vs Actual Product12%

Value For Money6%

Suitability Dry Skin6%

Functionality-Overall5%

Oily/Greasy4%

Smell4%

Skin Health3%

Size-Overall3%

Common questions

Is oil control moisturizer profitable to sell on Amazon United States?: The niche generates $779K/yr across 9 tracked products. 90-day search growth is +9.7%. Flapen's verdict: Skip it (49/100).
How competitive is the oil control moisturizer niche?: 4 brands and 40 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in oil control moisturizer?: Top complaints mined from reviews: Allergies, Moist/Dry, Oily/Greasy. The return rate is 0.7%.
When does demand for oil control moisturizer peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.0× the quietest.
What does it cost to enter the oil control moisturizer niche?: Listings span $9.79–$36.92; the average listing price is $19.04 (sweet spot $15–$100). The average incumbent carries 12,562 reviews — the moat a new listing must climb.