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Oil Control Moisturizer

Fail

The top 5 brands take 100% of clicks, so Oil Control Moisturizer is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$779K/yr489K searches / yr
90-day growth
+9.7%search demand this quarter
Competition
85%top-5 click share · 4 brands · 40 sellers

Flapen Score

Oil Control Moisturizer against its category

The dotted line is the Beauty & Personal Care average. Past it, Oil Control Moisturizer is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oil Control Moisturizer market on Amazon at a glance

Shoppers on Amazon United States searched for Oil Control Moisturizer 489K times last year and spent an estimated $779K. All 4 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 489K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $779K a year.

Searches, last 12 months
489K
Growth, 90 days vs prior 90
+9.7%
Conversion, latest week
8.4%
Market size, estimated
$779Ka year
Peak month
May3.0× the quietest month
Top search term
oil control moisturizer88K searches a year

02 · Price

A sale here is worth $19.04.

Listings sell for $19.04 on average, from $9.79 to $36.92. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $19.04 that is $57K to $76K a year per listing.

Average price
$19.04inside the $15 to $100 sweet spot
Price range
$9.79–$36.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
$57K–$76K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Face Moisturizers. It carries 12,562 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#77in Face Moisturizers
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
12,562per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Oil Control Moisturizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

40

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 143%
  • Brand 239%
  • Brand 313%
  • Brand 45%

Demand

Oil Control Moisturizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.0×

Search terms

Top Oil Control Moisturizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oil control moisturizer88K/yr
  • cerave oil control moisturizing gel-cream82K/yr
  • mattifying moisturizer34K/yr
  • matte moisturizer32K/yr
  • la roche-posay for oily skin19K/yr
  • cerave oil control25K/yr
  • la roche posay matte moisturizer22K/yr
  • effaclar mat18K/yr
  • la roche-posay toleriane double repair matte moisturizer10K/yr
  • la roche posay effaclar mat19K/yr

Reviews and returns

What reviews say buyers love and hate about Oil Control Moisturizer

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Moist/Dry”
11%of negative reviews mention “Allergies”
0.7%of orders come back
“Skin Irritation”
A buyer, on “Allergies”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Oil Control Moisturizer questions

Answered from the same tracked data.