oil body wash
Worth a lookShows a $4.3M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$4.3M$4.3M/yr · 2.2M searches
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.39avg listing price — sweet spot $15–$100
Growth
Good+31.3%90-day search growth — must beat 0% to launch
Price range
Okay$4.58–$24.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,508.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oil body wash is a $4.3M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
oil body wash market data
- Units sold / yr
- 250K–300K
- avg 15,000–20,000/product
- Revenue / yr
- $3.8M–$4.6M
- units × avg price
- Conversion rate
- 12.7%
- Avg BSR
- #72
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 73%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
182
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Naturium72%
- Murphy28%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +31.3% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.3×
Top oil body wash search terms
- naturium body wash1.1M/yr
- murphys oil soap409K/yr
- murphy oil soap wood cleaner167K/yr
- naturium glow getter28K/yr
- murphy54K/yr
- murphy wood cleaner48K/yr
- murphy oil soap41K/yr
- nutrium body wash32K/yr
- murphys oil soap wood cleaner40K/yr
- murphy oil38K/yr
Top oil body wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Naturium The Glow Getter Multi-Oil Hydrating Body Wash Gentle Cleanser 16.9 oz
Naturium$16.514.6★7,210 rev
Naturium The Smoother Glycolic Acid Exfoliating Body Wash Soft & Smoothing Cleanser 16.9 oz
Naturium$16.454.6★3,458 rev
Murphy Oil Soap Concentrated Formula Wood Cleaner No-Rinse Floor Cleaner Citronella Oil Scent 32 fl oz Bottle (3 Pack)
Murphy$11.644.8★22,352 rev
Naturium The Energizer Body Wash Cooling & Refreshing Formula with Mandelic Acid Deeply Cleanses & Neutralizes Body Odor 16.9 oz
Naturium$15.934.6★778 rev
Naturium The Perfector Salicylic Acid Body Wash Gentle & Smoothing Cleanser 16.9 oz
Naturium$16.594.6★2,255 rev
Newest
by launch date
Naturium The Revealer Body Wash Clarifying Skincare with Sulfur Willow Bark and Aloe Vera 500 mL / 16.9 fl oz
Naturium$15.0252 rev
Murphy 145oz Oil Soap Wood Floor Cleaner Oil Soap Wood Cleaner 1.1 Gallon (827732)
Murphy$24.17160 rev
Naturium The Calmer Ceramide Body Wash Frangrance-Free Cleansing & Moisturizing for Dry Sensitive Skin Dermatologist-Tested Paraben & Cruelty-Free 16.9 oz
Naturium$15.75222 rev
Naturium The Energizer Body Wash Cooling & Refreshing Formula with Mandelic Acid Deeply Cleanses & Neutralizes Body Odor 16.9 oz
Naturium$15.93778 rev
Naturium The Booster Hyaluronic Acid Body Wash Hydrating & Moisturizing plus Minimizes Dryness with Glycerin & Vitamin B5 16.9 oz
Naturium$16.69362 rev
Trending
90-day click momentumNaturium The Calmer Ceramide Body Wash Frangrance-Free Cleansing & Moisturizing for Dry Sensitive Skin Dermatologist-Tested Paraben & Cruelty-Free 16.9 oz
Naturium$15.754.6★
Naturium The Energizer Body Wash Cooling & Refreshing Formula with Mandelic Acid Deeply Cleanses & Neutralizes Body Odor 16.9 oz
Naturium$15.934.6★
Naturium The Revealer Body Wash Clarifying Skincare with Sulfur Willow Bark and Aloe Vera 500 mL / 16.9 fl oz
Naturium$15.024.6★
Naturium The Smoother Glycolic Acid Exfoliating Body Wash Soft & Smoothing Cleanser 16.9 oz
Naturium$16.454.6★
Naturium The Glow Getter Whipped Multi-Oil Body Butter Firming Cream & Body Moisturizer with Shea Butter 7.7 fl oz
Naturium$18.974.5★
What buyers say about oil body wash
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“Very Moisturizing”
“Makes my skin SO soft”
“Great lotion”
“Works great on very dry skin”
“it is perfect for sensitive skin”
“Reasonably priced”
“cleans well”
“It lathers well”
“Good for cleaning most everything”
What buyers complain about
“Funky Smell”
“irritated my skin”
“Pump did not work”
“Not moisturizing AT ALL”
“No results”
“Not for dry skin”
“One leaked”
“Price is high”
“which didnt make much of a difference in my skin health”
“its hard to use”
Top return reasons
Common questions
- Is oil body wash profitable to sell on Amazon United States?
- The niche generates $4.3M/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +31.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the oil body wash niche?
- 2 brands and 182 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in oil body wash?
- Top complaints mined from reviews: Smell, Allergies, Motor Power. The return rate is 0.6%.
- When does demand for oil body wash peak?
- Demand peaks in Jul; the busiest month runs 2.3× the quietest.
- What does it cost to enter the oil body wash niche?
- Listings span $4.58–$24.17; the average listing price is $15.39 (sweet spot $15–$100). The average incumbent carries 3,508 reviews — the moat a new listing must climb.