Oil Body Wash

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.3M a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

+31.3%

Conversion, latest week

12.7%

Market size, estimated

$4.3Ma year

Peak month

July2.3× the quietest month

Top search term

naturium body wash1.1M searches a year

Listings sell for $15.39 on average, from $4.58 to $24.17. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 15,000 to 20,000 of them. At $15.39 that is $231K to $308K a year per listing.

Average price

$15.39inside the $15 to $100 sweet spot

Price range

$4.58–$24.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

15,000–20,000

Revenue per listing a year

$231K–$308K

Returns

0.6%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Cleansers. It carries 3,508 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

93%

Out of stock, average day

0.0%

Average rank

#72in Cleansers

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

3,508per listing

Listings tracked

15

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

64 months