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Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $332K a year.

Searches, last 12 months

208K

Growth, 90 days vs prior 90

+15.2%

Conversion, latest week

3.4%

Market size, estimated

$332Ka year

Peak month

December1.9× the quietest month

Top search term

davines oi37K searches a year

Listings sell for $46.62 on average, from $18.97 to $101.29. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $46.62 that is $12K to $23K a year per listing.

Average price

$46.62inside the $15 to $100 sweet spot

Price range

$18.97–$101.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$12K–$23K

Returns

0.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #203 within Hair Treatment Oils. It carries 4,994 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#203in Hair Treatment Oils

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

4,994per listing

Listings tracked

12

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

74 months