Ogilvie Home Perm

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months

51K

Growth, 90 days vs prior 90

+1.2%

Conversion, latest week

10.5%

Market size, estimated

$99Ka year

Top search term

quantum perm19K searches a year

Listings sell for $18.46 on average, from $9.59 to $47.17. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $18.46 that is $2K to $5K a year per listing.

Average price

$18.46inside the $15 to $100 sweet spot

Price range

$9.59–$47.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

1.1%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #249 within Hair Perms, Relaxers & Texturizers. It carries 1,106 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

81%

Out of stock, average day

2.9%

Average rank

#249in Hair Perms, Relaxers & Texturizers

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

1,106per listing

Listings tracked

31

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

77 months