ogilvie home perm
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.46avg listing price — sweet spot $15–$100
Price range
Great$9.59–$47.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,105.87avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Market size
Bad$99K$99K/yr · 51K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ogilvie home perm is a $99K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
ogilvie home perm market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $92K–$111K
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #249
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 68%
- Out of stock
- 2.9%
- Avg brand age
- 77 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
109
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
48%
Top 20: 90%
Open market
6%
- Zotos33%
- OGILVIE27%
- Quantum16%
- Ogilvie Salon Styles12%
- quady4%
- African Pride2%
- Open — no brand owns it (5 brands, 6%)
Demand
Weekly Amazon search volume, last 36 weeks — +1.2% search growth over the last 90 days.Top ogilvie home perm search terms
- quantum perm19K/yr
- ogilvie home perm17K/yr
- korean perm5K/yr
- curly perm hair kit for black women6K/yr
- at home perming kit4K/yr
Top ogilvie home perm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ogilvie Salon Styles Precisely Right Professional Conditioning Home Perm Kit for Men & Women - For Color-Treated Thin Delicate Hair - Heat-activated Worry-free Formula with Drip Guard- 1 Application
Ogilvie Salon Styles$16.734.1★1,422 rev
Zotos Salon Quantum Ultra Firm Exothermic Perm For Normal Hair 1 Count
Zotos$10.014.4★2,442 rev
Zotos Quantum Firm Options Alkaline Permanent Unisex Treatment 1 Application
Zotos$9.754.4★1,629 rev
Quantum Classic Extra Body Acid Perm
Quantum$9.664.5★1,284 rev
Ogilvie Salon Styles Precisely Right Professional Conditioning Home Perm Kit for Men & Women - For Normal or Hard-to-wave Hair - Heat-activated Worry-free Formula with Drip Guard - 1 Application
OGILVIE$13.804.2★3,220 rev
Newest
by launch date
Ogilvie Salon Styles Home Perm The Original for Men & Women - For Color Treated Thin Delicate Hair - Lasting Smooth Curls & Waves Before & After Conditioners with Drip Guard - 2 Pc
OGILVIE$29.5444 rev
Quantum Perm Ultra Firm/Gold (Pack of 2)
Quantum$19.7757 rev
Quantum Perm Extra Body/Silver (Pack of 6)
Quantum$43.8633 rev
Quantum Perm Firm Option/Dark Blue (Pack of 4)
Quantum$36.917 rev
Quady FIRM OPTIONS Hair Comb Z0t0s Quantum Alkaline Perm for Normal Resistant or Tinted Hair 2024-2025 Version with SIeekshop Pink Comb Suitable for All Hair Types No Damage
quady$9.9824 rev
Trending
90-day click momentum
Ogilvie Salon Styles Home Perm The Original with Extra Body for Men & Women - For Color Treated Normal Hair - Lasting Smooth Curls & Waves Before & After Conditioners with Drip Guard - 1 Application
OGILVIE$13.974.3★
Ogilvie Salon Styles Home Perm The Original for Men & Women - For Color Treated Thin Delicate Hair - Lasting Smooth Curls & Waves Before & After Conditioners with Drip Guard - 2 Pc
OGILVIE$29.544.2★
Quady FIRM OPTIONS Hair Comb Z0t0s Quantum Alkaline Perm for Normal Resistant or Tinted Hair 2024-2025 Version with SIeekshop Pink Comb Suitable for All Hair Types No Damage
quady$9.984.8★
Zotos Quantum Firm Options Alkaline Permanent Unisex Treatment 1 Application
Zotos$9.754.4★
Ogilvie Salon Styles Precisely Right Professional Conditioning Home Perm Kit for Men & Women - For Color-Treated Thin Delicate Hair - Heat-activated Worry-free Formula with Drip Guard- 1 Application
Ogilvie Salon Styles$16.734.1★
What buyers say about ogilvie home perm
What buyers praise and complain about, mined from review topics.What buyers love
“EXCELLENT PRODUCT”
“Easy to use”
“As advertised”
“Curls great”
“Great value”
“curl my hair very well”
“It does the job well”
“lasts for 2 years or better”
“It'd make my hair nice and soft”
“Very well for straight hair”
What buyers complain about
“Leaked everywhere”
“strong smell”
“Did not work”
“damaged my hair”
“Can get cheaper”
“no english instructions”
“Step 1 lost heat very quickly”
“made my hair curly”
“Just because its not a popular brand doesnt mean its not good”
“It broke my hair off real bad”
Top return reasons
Common questions
- Is ogilvie home perm profitable to sell on Amazon United States?
- The niche generates $99K/yr across 31 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Worth a look (56/100).
- How competitive is the ogilvie home perm niche?
- 11 brands and 109 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in ogilvie home perm?
- Top complaints mined from reviews: Leak-Proof, Smell, Functionality-Overall. The return rate is 1.1%.
- What does it cost to enter the ogilvie home perm niche?
- Listings span $9.59–$47.17; the average listing price is $18.46 (sweet spot $15–$100). The average incumbent carries 1,106 reviews — the moat a new listing must climb.