ogee brush cleaner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$15.93avg listing price — sweet spot $15–$100
Price range
Good$5.95–$32.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good910.17avg incumbent reviews — the moat a new listing must climb
Market size
Good$315K$315K/yr · 112K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-29.7%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ogee brush cleaner is a $315K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
ogee brush cleaner market data
- Units sold / yr
- 15K–20K
- avg 2,000–2,500/product
- Revenue / yr
- $239K–$319K
- units × avg price
- Conversion rate
- 17.7%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Ogee56%
- e.l.f.25%
- beautyblender8%
- DUcare7%
- Narrative Cosmetics4%
Demand
Weekly Amazon search volume, last 32 weeks — -29.7% search growth over the last 90 days.Top ogee brush cleaner search terms
- ogee brush cleaner61K/yr
- bk beauty brush cleaner10K/yr
- beauty blender soap14K/yr
- ogee makeup brush cleaner10K/yr
- solid makeup brush cleaner soap5K/yr
- beauty blender cleanser6K/yr
- ogee brush cleanser2K/yr
- brush cleaner soap3K/yr
Top ogee brush cleaner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ogee Brush Wash Bar - Gentle Makeup Brush Washing Bar with Organic Ingredients Safe for Bristles Made in USA
Ogee$32.654.8★332 rev
e.l.f. Clean Queen Solid Brush & Sponge Cleaner Cleanses Face & Eye Makeup Brushes & Sponges Nourishing Non-Damaging Formula Vegan & Cruelty-Free
e.l.f.$5.954.8★959 rev
DUcare Makeup Brush Cleaner Shampoo Soap Solid Brush Cleaning Mat Removes Cosmetic Color Brush Cleaner Pad for Cleaning Makeup Sponges Brushes
DUcare$7.954.4★1,241 rev
Beautyblender | Blendercleanser Tool Wash | Lavender Purifying Liquid Soap | Sponge Brush Makeup Tool Cleanser | Lavender-Scented Vegan Paraben & Sulfate-Free 3 oz | Package May Vary
beautyblender$13.694.6★2,524 rev
Narrative Cosmetics Makeup Brush Cleaner Soap with Silicone Scrubber Pad | Solid Cleanser for Brushes & Beauty Blenders | Vegan Cruelty-Free Avocado Jojoba Argan Oil Vanilla Scent 2.45 Oz
Narrative Cosmetics$16.314.6★326 rev
Newest
by launch date
Beautyblender Blendercleanser Tool Scrub Solid Cleanser Lavender Makeup Sponge & Brush Cleansing Bar Hand Sponge and Brush Cleanser Removes Makeup & Buildup Travel-Friendly 1 oz
beautyblender$19.0479 rev
e.l.f. Clean Queen Solid Brush & Sponge Cleaner Cleanses Face & Eye Makeup Brushes & Sponges Nourishing Non-Damaging Formula Vegan & Cruelty-Free
e.l.f.$5.95959 rev
Ogee Brush Wash Bar - Gentle Makeup Brush Washing Bar with Organic Ingredients Safe for Bristles Made in USA
Ogee$32.65332 rev
Narrative Cosmetics Makeup Brush Cleaner Soap with Silicone Scrubber Pad | Solid Cleanser for Brushes & Beauty Blenders | Vegan Cruelty-Free Avocado Jojoba Argan Oil Vanilla Scent 2.45 Oz
Narrative Cosmetics$16.31326 rev
DUcare Makeup Brush Cleaner Shampoo Soap Solid Brush Cleaning Mat Removes Cosmetic Color Brush Cleaner Pad for Cleaning Makeup Sponges Brushes
DUcare$7.951,241 rev
Trending
90-day click momentume.l.f. Clean Queen Solid Brush & Sponge Cleaner Cleanses Face & Eye Makeup Brushes & Sponges Nourishing Non-Damaging Formula Vegan & Cruelty-Free
e.l.f.$5.954.8★
Ogee Brush Wash Bar - Gentle Makeup Brush Washing Bar with Organic Ingredients Safe for Bristles Made in USA
Ogee$32.654.8★
Beautyblender | Blendercleanser Tool Wash | Lavender Purifying Liquid Soap | Sponge Brush Makeup Tool Cleanser | Lavender-Scented Vegan Paraben & Sulfate-Free 3 oz | Package May Vary
beautyblender$13.694.6★
Beautyblender Blendercleanser Tool Scrub Solid Cleanser Lavender Makeup Sponge & Brush Cleansing Bar Hand Sponge and Brush Cleanser Removes Makeup & Buildup Travel-Friendly 1 oz
beautyblender$19.044.6★
Narrative Cosmetics Makeup Brush Cleaner Soap with Silicone Scrubber Pad | Solid Cleanser for Brushes & Beauty Blenders | Vegan Cruelty-Free Avocado Jojoba Argan Oil Vanilla Scent 2.45 Oz
Narrative Cosmetics$16.314.6★
What buyers say about ogee brush cleaner
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans great”
“Easy to use”
“Great formula, quickly and easily removes buildup, including waterproof gels and cream blushes”
“It also has a nice, light scent”
“WORTH THE PRICE”
“Works very well and cleans effectively”
“This is just as effective”
“Works as advertised”
“kept bristles soft”
“does not leave residue that ruins the bristles”
What buyers complain about
“Does not clean at all”
“Waste of money”
“The brush cleaner doesn't have a smell”
“Didnt last”
“Not the best”
“There is usually a little make up residue when I use led my other cleaners. both bars and liquid”
“Made my brushes feel waxy and didnt work”
“they are small”
“so much so that i realized some are actually a different colour than i remembered”
“it always leaked a bit from the container”
Top return reasons
Common questions
- Is ogee brush cleaner profitable to sell on Amazon United States?
- The niche generates $315K/yr across 6 tracked products. 90-day search growth is -29.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the ogee brush cleaner niche?
- 5 brands and 7 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ogee brush cleaner?
- Top complaints mined from reviews: Ease Of Cleaning, Value For Money, Smell. The return rate is 0.5%.
- What does it cost to enter the ogee brush cleaner niche?
- Listings span $5.95–$32.65; the average listing price is $15.93 (sweet spot $15–$100). The average incumbent carries 910 reviews — the moat a new listing must climb.