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Ogee Brush Cleaner

Fail

The top 5 brands take 100% of clicks, so Ogee Brush Cleaner is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$315K/yr112K searches / yr
90-day growth
-29.7%search demand this quarter
Competition
97%top-5 click share · 5 brands · 7 sellers

Flapen Score

Ogee Brush Cleaner against its category

The dotted line is the Beauty & Personal Care average. Past it, Ogee Brush Cleaner is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ogee Brush Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for Ogee Brush Cleaner 112K times last year and spent an estimated $315K. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 17.7% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $315K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-29.7%
Conversion, latest week
17.7%
Market size, estimated
$315Ka year
Top search term
ogee brush cleaner61K searches a year

02 · Price

A sale here is worth $15.93.

Listings sell for $15.93 on average, from $5.95 to $32.65. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $15.93 that is $32K to $40K a year per listing.

Average price
$15.93inside the $15 to $100 sweet spot
Price range
$5.95–$32.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
2,000–2,500
Revenue per listing a year
$32K–$40K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Makeup Brushes & Tools. It carries 910 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#34in Makeup Brushes & Tools
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
910per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Ogee Brush Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 225%
  • Brand 38%
  • Brand 47%
  • Brand 54%

Demand

Ogee Brush Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '25Spike '26DecJanFebMarAprMayJunJul

Peak months: Feb, Mar, Jul · busiest ÷ quietest = 4.4× · 8 of 12 months tracked

Search terms

Top Ogee Brush Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ogee brush cleaner61K/yr
  • bk beauty brush cleaner10K/yr
  • beauty blender soap14K/yr
  • ogee makeup brush cleaner10K/yr
  • solid makeup brush cleaner soap5K/yr
  • beauty blender cleanser6K/yr
  • ogee brush cleanser2K/yr
  • brush cleaner soap3K/yr

Reviews and returns

What reviews say buyers love and hate about Ogee Brush Cleaner

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Ease Of Cleaning”
20%of negative reviews mention “Ease Of Cleaning”
0.5%of orders come back
“Does not clean at all”
A buyer, on “Ease Of Cleaning”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ogee Brush Cleaner questions

Answered from the same tracked data.