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Oezoez Lip Plumper

Fail

Shoppers spend an estimated $0 a year here, so Oezoez Lip Plumper is a Fail.

Flapen Score
32
32 / 100
Ranks 10,457 of 10,978 Beauty & Personal Care niches · −16 vs the category median of 48
Market size
$0/yr16K searches / yr
90-day growth
-38.5%search demand this quarter
Competition
84%top-5 click share · 8 brands · 40 sellers

Flapen Score

Oezoez Lip Plumper against its category

The dotted line is the Beauty & Personal Care average. Past it, Oezoez Lip Plumper is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oezoez Lip Plumper market on Amazon at a glance

Shoppers on Amazon United States searched for Oezoez Lip Plumper 16K times last year and spent an estimated $0. The top 5 brands take 93% of clicks. Demand peaks in Feb–Jul–Aug–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -38.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-38.5%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
August9.0× the quietest month
Top search term
oezoez lip plumper13K searches a year

02 · Price

A sale here is worth $16.00.

Listings sell for $16.00 on average, from $7.74 to $33.85. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $16.00 that is $0 to $2K a year per listing.

Average price
$16.00inside the $15 to $100 sweet spot
Price range
$7.74–$33.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #341 within Lips. It carries 4,554 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#341in Lips
Average rating
3.88 starsAmazon United States average 4.42 stars
Average reviews
4,554per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Oezoez Lip Plumper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

40

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

4%

  • Brand 163%
  • Brand 215%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Oezoez Lip Plumper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Jul, Aug, Dec · busiest ÷ quietest = 9.0×

Reviews and returns

What reviews say buyers love and hate about Oezoez Lip Plumper

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Color”
26%of negative reviews mention “Functionality-Overall”
1.3%of orders come back
“DID NOT WORK”
A buyer, on “Functionality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Oezoez Lip Plumper questions

Answered from the same tracked data.