Is odouds matte paste profitable to sell on Amazon United States?

The niche generates $420K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +22.9%. Flapen's verdict: Worth a look (59/100).

How competitive is the odouds matte paste niche?

6 brands and 13 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in odouds matte paste?

Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 1.1%.

When does demand for odouds matte paste peak?

Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 5.5× the quietest.

What does it cost to enter the odouds matte paste niche?

Listings span $23.99–$29.88; the average listing price is $26.18 (sweet spot $15–$100). The average incumbent carries 1,636 reviews — the moat a new listing must climb.

odouds matte paste

Worth a look

Shows a sweet-spot price point ($26.18 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$26.18

avg listing price — sweet spot $15–$100

Price range

Incredible$23.99–$29.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$420K

$420K/yr · 151K searches

Growth

Good+22.9%

90-day search growth — must beat 0% to launch

Review moat

Okay1,636

avg incumbent reviews — the moat a new listing must climb

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, odouds matte paste is a $420K/yr Amazon United States market (151K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

odouds matte paste market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $393K–$524K; units × avg price
Conversion rate: 10.6%
Avg BSR: #105
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 18.6%
Avg brand age: 91 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Shear Revival45%
Moroccanoil27%
O'Douds15%
Firsthand9%
STMNT2%
Hanz de Fuko2%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +22.9% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 5.5×

Open Trend

Top odouds matte paste search terms

shear revival28K/yr -2.8%9.5% conv.
moroccanoil texture clay12K/yr +63.8%8.5% conv.
odouds matte paste14K/yr +43.9%5.6% conv.
moroccan oil texture clay8K/yr +173.6%12.7% conv.
shear revival northern lights14K/yr +7.5%17.0% conv.
odouds12K/yr +1.8%2.7% conv.
templeton tonics11K/yr -18.2%0.6% conv.
moroccan oil textured clay5K/yr +30.1%4.9% conv.
shear revival northern lights matte paste4K/yr +173.6%17.8% conv.
odouds styling treatment7K/yr +4.4%0.9% conv.

All search terms

Top odouds matte paste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Shear Revival Northern Lights Matte Paste Pomade for Men & Women - Firm Hold Matte Finish Hair for All Hair Types 99% All Natural Ingredients Citrus & Sage Scent Travel Friendly 3.4oz

Shear Revival$24.524.2★1,074 rev

Moroccanoil Texture Clay

Moroccanoil$29.884.4★72 rev

Moroccanoil Texture Clay 2.6 Fl. Oz

Moroccanoil$29.614.4★3,687 rev

Firsthand Supply Hair Clay Pomade for Men & Women Matte Clay Finish & Extra Strong Hold Non-Greasy Water-Based Organic Pomade Easy to Restyle Ideal for Short to Medium Hair Length 3oz

Firsthand$27.344.4★1,229 rev

Shear Revival Crystal Lake Styling Cream Pomade for Men & Women - Medium Hold Natural Finish for All Hair Types 99% All Natural Ingredients Blood Orange & Lavender Scent Travel Friendly 3.4oz

Shear Revival$24.704.4★511 rev

Newest

by launch date

Moroccanoil Texture Clay

Moroccanoil$29.8872 rev

2mo ago

STMNT$23.992,815 rev

5y ago

ODouds Dry Wax - Natural Dry & Malleable Styling Hair Wax - Strong Hold with a Neutral Finish - Bergamot & Green Tea Scent (3.4oz.)

O'Douds$24.76207 rev

6y ago

Firsthand Supply Hair Clay Pomade for Men & Women Matte Clay Finish & Extra Strong Hold Non-Greasy Water-Based Organic Pomade Easy to Restyle Ideal for Short to Medium Hair Length 3oz

Firsthand$27.341,229 rev

7y ago

Shear Revival Gray Ghost Cream Pomade for Men & Women - Vegan Strong Hold Natural to Matte Finish Hair Styling Cream For All Hair Types 100% All Natural Ingredients Citrus & Cypress Scent 3.4oz

Shear Revival$24.54302 rev

7y ago

What buyers say about odouds matte paste

What buyers praise and complain about, mined from review topics.

What buyers love

Smell18%

“Great smell”

Quality-Overall13%

“Overall this is a very effective”

Durability7%

“used it for years”

Texture/Consistency-Overall7%

“Great Texture”

Hair Styling6%

“Great product for beard and hair styling”

Ease Of Use4%

“easy to work with”

Suitability Straight Hair4%

“Shapes the hair nicely”

Advertised Vs Actual Product4%

“Just what the kid wanted”

Value For Money2%

“Great value”

Shape/Style2%

“It holds styles really well”

What buyers complain about

Smell13%

“the smell is way too strong”

Value For Money6%

“A little pricey”

Moist/Dry4%

“Too dry”

Adhesion/Stickiness4%

“It is a bit sticky when initially applying it”

Hair Related4%

“Stick on the hair”

Ease Of Cleaning3%

“Hard to wash off from hands”

Product Condition3%

“Product came used”

Suitability Short Hair3%

“Dries out hair”

Strength3%

“Does not hold well”

Thickness2%

“Its so dense no matter how much I spread it through my hands it would leave a sticky residue”

Top return reasons

Smell15%

Advertised Vs Actual Product11%

Suitability Short Hair8%

Functionality-Overall8%

Adhesion/Stickiness6%

Texture/Consistency-Overall6%

Product Condition5%