Skip to content

Odouds Matte Paste

Maybe

Products sell for $26.18 on average, inside the sweet spot. But the top 5 brands take 98% of clicks, so Odouds Matte Paste is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$420K/yr151K searches / yr
90-day growth
+22.9%search demand this quarter
Competition
69%top-5 click share · 6 brands · 13 sellers

Flapen Score

Odouds Matte Paste against its category

The dotted line is the Beauty & Personal Care average. Past it, Odouds Matte Paste is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Odouds Matte Paste market on Amazon at a glance

Shoppers on Amazon United States searched for Odouds Matte Paste 151K times last year and spent an estimated $420K. The top 5 brands take 98% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $420K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
+22.9%
Conversion, latest week
10.6%
Market size, estimated
$420Ka year
Peak month
May5.5× the quietest month
Top search term
shear revival28K searches a year

02 · Price

A sale here is worth $26.18.

Listings sell for $26.18 on average, from $23.99 to $29.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $26.18 that is $20K to $26K a year per listing.

Average price
$26.18inside the $15 to $100 sweet spot
Price range
$23.99–$29.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$20K–$26K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #105 within Clays. It carries 1,636 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
18.6%
Average rank
#105in Clays
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
1,636per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
91 months

Products

Top Odouds Matte Paste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

13

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 145%
  • Brand 227%
  • Brand 315%
  • Brand 49%
  • Brand 52%
  • Brand 62%

Demand

Odouds Matte Paste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 5.5×

Search terms

Top Odouds Matte Paste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shear revival28K/yr
  • moroccanoil texture clay12K/yr
  • odouds matte paste14K/yr
  • moroccan oil texture clay8K/yr
  • shear revival northern lights14K/yr
  • odouds12K/yr
  • templeton tonics11K/yr
  • moroccan oil textured clay5K/yr
  • shear revival northern lights matte paste4K/yr
  • odouds styling treatment7K/yr

Reviews and returns

What reviews say buyers love and hate about Odouds Matte Paste

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Smell”
13%of negative reviews mention “Smell”
1.1%of orders come back
“the smell is way too strong”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Odouds Matte Paste questions

Answered from the same tracked data.