Odouds Matte Paste
MaybeProducts sell for $26.18 on average, inside the sweet spot. But the top 5 brands take 98% of clicks, so Odouds Matte Paste is a Maybe.
- Flapen Score
- 59 / 100Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 4859
- Market size
- $420K/yr151K searches / yr
- 90-day growth
- +22.9%search demand this quarter
- Competition
- 69%top-5 click share · 6 brands · 13 sellers
Flapen Score
Odouds Matte Paste against its category
The dotted line is the Beauty & Personal Care average. Past it, Odouds Matte Paste is stronger. Inside it, weaker.
Market
The Odouds Matte Paste market on Amazon at a glance
Shoppers on Amazon United States searched for Odouds Matte Paste 151K times last year and spent an estimated $420K. The top 5 brands take 98% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 10.6% of those searches ended in a purchase.
Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $420K a year.
- Searches, last 12 months
- 151K
- Growth, 90 days vs prior 90
- +22.9%
- Conversion, latest week
- 10.6%
- Market size, estimated
- $420Ka year
- Peak month
- May5.5× the quietest month
- Top search term
- shear revival28K searches a year
02 · Price
A sale here is worth $26.18.
Listings sell for $26.18 on average, from $23.99 to $29.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $26.18 that is $20K to $26K a year per listing.
- Average price
- $26.18inside the $15 to $100 sweet spot
- Price range
- $23.99–$29.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $20K–$26K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #105 within Clays. It carries 1,636 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 18.6%
- Average rank
- #105in Clays
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 1,636per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 91 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 91 months
Products
Top Odouds Matte Paste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Shear Revival Northern Lights Matte Paste Pomade for Men & Women - Firm Hold Matte Finish Hair for All Hair Types 99% All Natural Ingredients Citrus & Sage Scent Travel Friendly 3.4oz
- Price
- $24.52
- Rating
- 4.2/5
- Reviews
- 1,074
- Age
- 8y ago

Moroccanoil Texture Clay
- Price
- $29.88
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 2mo ago

Moroccanoil Texture Clay 2.6 Fl. Oz
- Price
- $29.61
- Rating
- 4.4/5
- Reviews
- 3,687
- Age
- 10y ago

Firsthand Supply Hair Clay Pomade for Men & Women Matte Clay Finish & Extra Strong Hold Non-Greasy Water-Based Organic Pomade Easy to Restyle Ideal for Short to Medium Hair Length 3oz
- Price
- $27.34
- Rating
- 4.4/5
- Reviews
- 1,229
- Age
- 7y ago

Shear Revival Crystal Lake Styling Cream Pomade for Men & Women - Medium Hold Natural Finish for All Hair Types 99% All Natural Ingredients Blood Orange & Lavender Scent Travel Friendly 3.4oz
- Price
- $24.70
- Rating
- 4.4/5
- Reviews
- 511
- Age
- 11y ago
Trending
estimated 90-day click momentum
Moroccanoil Texture Clay
- Price
- $29.88
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 2mo ago

ODouds Dry Wax - Natural Dry & Malleable Styling Hair Wax - Strong Hold with a Neutral Finish - Bergamot & Green Tea Scent (3.4oz.)
- Price
- $24.76
- Rating
- 4.1/5
- Reviews
- 207
- Age
- 6y ago

ODouds Multi-Purpose Pomade - Water-Resistant Styling Pomade for Men - Natural Plant-Based Ingredients - Firm hold with Medium to High Shine - Cedarwood & Orange Scent (3.4oz)
- Price
- $24.91
- Rating
- 4.0/5
- Reviews
- 598
- Age
- 11y ago

STMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling
- Price
- $23.99
- Rating
- 4.5/5
- Reviews
- 2,815
- Age
- 5y ago

Moroccanoil Molding Cream 3.4 Fl. Oz
- Price
- $29.46
- Rating
- 4.6/5
- Reviews
- 3,103
- Age
- 12y ago
Newest
by launch date
Moroccanoil Texture Clay
- Price
- $29.88
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 2mo ago

STMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling
- Price
- $23.99
- Rating
- 4.5/5
- Reviews
- 2,815
- Age
- 5y ago

ODouds Dry Wax - Natural Dry & Malleable Styling Hair Wax - Strong Hold with a Neutral Finish - Bergamot & Green Tea Scent (3.4oz.)
- Price
- $24.76
- Rating
- 4.1/5
- Reviews
- 207
- Age
- 6y ago

Firsthand Supply Hair Clay Pomade for Men & Women Matte Clay Finish & Extra Strong Hold Non-Greasy Water-Based Organic Pomade Easy to Restyle Ideal for Short to Medium Hair Length 3oz
- Price
- $27.34
- Rating
- 4.4/5
- Reviews
- 1,229
- Age
- 7y ago

Shear Revival Gray Ghost Cream Pomade for Men & Women - Vegan Strong Hold Natural to Matte Finish Hair Styling Cream For All Hair Types 100% All Natural Ingredients Citrus & Cypress Scent 3.4oz
- Price
- $24.54
- Rating
- 4.3/5
- Reviews
- 302
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
13
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
0%
- Shear Revival45%
- Moroccanoil27%
- O'Douds15%
- Firsthand9%
- STMNT2%
- Hanz de Fuko2%
Demand
Odouds Matte Paste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 5.5×
Search terms
Top Odouds Matte Paste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- shear revival28K/yr
- moroccanoil texture clay12K/yr
- odouds matte paste14K/yr
- moroccan oil texture clay8K/yr
- shear revival northern lights14K/yr
- odouds12K/yr
- templeton tonics11K/yr
- moroccan oil textured clay5K/yr
- shear revival northern lights matte paste4K/yr
- odouds styling treatment7K/yr
Reviews and returns
What reviews say buyers love and hate about Odouds Matte Paste
We read the reviews and the return reasons for every product selling here.
“the smell is way too strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Odouds Matte Paste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









