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Octopus Hair Curler

Fail

The top 5 brands take 100% of clicks, so Octopus Hair Curler is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$83K/yr254K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
76%top-5 click share · 5 brands · 6 sellers

Flapen Score

Octopus Hair Curler against its category

The dotted line is the Beauty & Personal Care average. Past it, Octopus Hair Curler is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Octopus Hair Curler market on Amazon at a glance

Shoppers on Amazon United States searched for Octopus Hair Curler 254K times last year and spent an estimated $83K. All 5 brands take every click. Demand peaks in Feb–Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
254K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
1.7%
Market size, estimated
$83Ka year
Peak month
February2.9× the quietest month
Top search term
octocurl heatless hair curler69K searches a year

02 · Price

A sale here is worth $19.79.

Listings sell for $19.79 on average, from $9.24 to $32.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $19.79 that is $5K to $10K a year per listing.

Average price
$19.79inside the $15 to $100 sweet spot
Price range
$9.24–$32.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #129 within Hair Rollers. It carries 491 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
11.3%
Average rank
#129in Hair Rollers
Average rating
3.92 starsAmazon United States average 4.42 stars
Average reviews
491per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Octopus Hair Curler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 162%
  • Brand 217%
  • Brand 311%
  • Brand 47%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Octopus Hair Curler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 2.9×

Search terms

Top Octopus Hair Curler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • octocurl heatless hair curler69K/yr
  • octocurl87K/yr
  • octopus heatless curls10K/yr
  • octo curler heatless14K/yr
  • no headband octocurl8K/yr
  • octopus hair curler15K/yr
  • octo curl7K/yr
  • octocurl no headband7K/yr
  • octopus curler7K/yr
  • octo heatless curls3K/yr

Reviews and returns

What reviews say buyers love and hate about Octopus Hair Curler

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Hair Styling”
17%of negative reviews mention “Functionality-Overall”
2.1%of orders come back
“Its really not done well”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Octopus Hair Curler questions

Answered from the same tracked data.