Octagon Soap

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $186K a year.

Searches, last 12 months

86K

Growth, 90 days vs prior 90

+25.9%

Conversion, latest week

9.8%

Market size, estimated

$186Ka year

Peak month

February3.4× the quietest month

Top search term

lye soap48K searches a year

Listings sell for $21.90 on average, from $7.81 to $58.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $21.90 that is $5K to $11K a year per listing.

Average price

$21.90inside the $15 to $100 sweet spot

Price range

$7.81–$58.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$5K–$11K

Returns

0.6%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #1,058 within Cleansers. It carries 2,565 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

9.0%

Average rank

#1,058in Cleansers

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

2,565per listing

Listings tracked

9

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

62 months