Is obsession aftershave for men profitable to sell on Amazon United States?

The niche generates $48K/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +26.9%. Flapen's verdict: Skip it (44/100).

How competitive is the obsession aftershave for men niche?

1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in obsession aftershave for men?

Top complaints mined from reviews: Smell, Strength, Value For Money. The return rate is 0.0%.

When does demand for obsession aftershave for men peak?

Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the obsession aftershave for men niche?

Listings span $51.50–$80.60; the average listing price is $61.39 (sweet spot $15–$100). The average incumbent carries 1,165 reviews — the moat a new listing must climb.

obsession aftershave for men

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible20.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Price range

Incredible$51.50–$80.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$61.39

avg listing price — sweet spot $15–$100

Review moat

Good1,165.33

avg incumbent reviews — the moat a new listing must climb

Growth

Good+26.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$48K

$48K/yr · 4K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, obsession aftershave for men is a $48K/yr Amazon United States market (4K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

obsession aftershave for men market data

Units sold / yr: 500–750; avg 100–250/product
Revenue / yr: $31K–$46K; units × avg price
Conversion rate: 20.0%
Avg BSR: #134
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 0.0%
Avg brand age: 148 months
Avg seller age: 187 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Calvin Klein100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +26.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Open Trend

Top obsession aftershave for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Calvin Klein Obsession After Shave for Men With Notes of Bergamot Lavender Sage Musk & Sandalwood 4.2 fl oz

Calvin Klein$51.504.6★2,050 rev

Calvin Klein Obsession For Men Aftershave - With NBergamot Mandarin Lavender and Musk

Calvin Klein$52.074.7★1,421 rev

Calvin Klein Obsession for Men Eau de Toilette Ambery Mens Cologne With Notes of Bergamot Mandarin Lavender & Musk Long Lasting Fragrance

Calvin Klein$80.604.7★25 rev

Newest

by launch date

Calvin Klein Obsession for Men Eau de Toilette Ambery Mens Cologne With Notes of Bergamot Mandarin Lavender & Musk Long Lasting Fragrance

Calvin Klein$80.6025 rev

10mo ago

Calvin Klein Obsession After Shave for Men With Notes of Bergamot Lavender Sage Musk & Sandalwood 4.2 fl oz

Calvin Klein$51.502,050 rev

18y ago

Calvin Klein Obsession For Men Aftershave - With NBergamot Mandarin Lavender and Musk

Calvin Klein$52.071,421 rev

20y ago

What buyers say about obsession aftershave for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell70%

“Great scent and functional”

Quality-Overall12%

“Very good quality”

Value For Money9%

“Fair price”

Durability6%

“Shooting and long lasting”

Cutting/Trimming2%

“Amazing after shave”

Suitability Dry Skin2%

“Great on the skin”

What buyers complain about

Smell33%

“Horrible fragrance”

Strength33%

“way too strong to use as after shave”

Value For Money33%

“Too expensive”

Common questions

Is obsession aftershave for men profitable to sell on Amazon United States?: The niche generates $48K/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +26.9%. Flapen's verdict: Skip it (44/100).
How competitive is the obsession aftershave for men niche?: 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in obsession aftershave for men?: Top complaints mined from reviews: Smell, Strength, Value For Money. The return rate is 0.0%.
When does demand for obsession aftershave for men peak?: Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the obsession aftershave for men niche?: Listings span $51.50–$80.60; the average listing price is $61.39 (sweet spot $15–$100). The average incumbent carries 1,165 reviews — the moat a new listing must climb.