Obsession Aftershave for Men
FailThe top 5 products take 100% of clicks, so Obsession Aftershave for Men is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $48K/yr4K searches / yr
- 90-day growth
- +26.9%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 3 sellers
Flapen Score
Obsession Aftershave for Men against its category
The dotted line is the Beauty & Personal Care average. Past it, Obsession Aftershave for Men is stronger. Inside it, weaker.
Market
The Obsession Aftershave for Men market on Amazon at a glance
Shoppers on Amazon United States searched for Obsession Aftershave for Men 4K times last year and spent an estimated $48K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 20.0% of those searches ended in a purchase.
Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.0% of those searches ended in a purchase. Searches in the last 90 days moved +26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.
- Searches, last 12 months
- 4K
- Growth, 90 days vs prior 90
- +26.9%
- Conversion, latest week
- 20.0%
- Market size, estimated
- $48Ka year
- Peak month
- December3.9× the quietest month
- Top search term
- obsession aftershave for men3K searches a year
02 · Price
A sale here is worth $61.39.
Listings sell for $61.39 on average, from $51.50 to $80.60. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At $61.39 that is $6K to $15K a year per listing.
- Average price
- $61.39inside the $15 to $100 sweet spot
- Price range
- $51.50–$80.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 100–250
- Revenue per listing a year
- $6K–$15K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #134 within Men's. It carries 1,165 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #134in Men's
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 1,165per listing
- Listings tracked
- 3
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 148 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 148 months
Products
Top Obsession Aftershave for Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 1100%
Demand
Obsession Aftershave for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Reviews and returns
What reviews say buyers love and hate about Obsession Aftershave for Men
We read the reviews and the return reasons for every product selling here.
“Horrible fragrance”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Obsession Aftershave for Men questions
Answered from the same tracked data.









