Is obao deodorant women profitable to sell on Amazon United States?

The niche generates $120K/yr across 12 tracked products. 90-day search growth is -30.6%. Flapen's verdict: Skip it (39/100).

How competitive is the obao deodorant women niche?

2 brands and 39 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in obao deodorant women?

Top complaints mined from reviews: Smell, Allergies. The return rate is 0.3%.

What does it cost to enter the obao deodorant women niche?

Listings span $5.86–$54.05; the average listing price is $15.99 (sweet spot $15–$100). The average incumbent carries 614 reviews — the moat a new listing must climb.

obao deodorant women

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Price range

Great$5.86–$54.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.99

avg listing price — sweet spot $15–$100

Review moat

Good614

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$120K

$120K/yr · 101K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad82%

top-5 click share — a locked-up shelf

Growth

Bad-30.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, obao deodorant women is a $120K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

obao deodorant women market data

Units sold / yr: 8K–10K; avg 750–1,000/product
Revenue / yr: $128K–$160K; units × avg price
Conversion rate: 7.4%
Avg BSR: #941
Page quality: 0%
Prime: 75%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 80 months
Avg seller age: 136 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Obao75%
Garnier25%

Demand

Weekly Amazon search volume, last 47 weeks — -30.6% search growth over the last 90 days.

Open Trend

Top obao deodorant women search terms

obao deodorant women33K/yr -52.0%8.0% conv.
desodorante obao para mujer17K/yr -34.8%6.1% conv.
obao deodorant for men13K/yr +50.0%9.3% conv.
desodorante obao14K/yr -16.4%7.1% conv.
desodorante obao para hombre8K/yr +29.1%9.0% conv.
obao9K/yr -35.0%9.3% conv.
obao deodorant5K/yr -52.7%7.2% conv.
garnier obao deodorant women2K/yr -19.3%7.6% conv.

All search terms

Top obao deodorant women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Obao Assorted Deodorant for Women - Pack of 3

Obao$9.544.7★2,303 rev

OBAO Assorted Deodorant for Men - Pack of 3

Obao$9.554.8★1,604 rev

Obao Roll on Antiperspirant Piel Delicada - 2.1 Oz

Garnier$6.334.7★707 rev

Wholesale Obao Anti-Perspirant 65g Frscura Intensa

Obao$5.864.7★143 rev

(Pack of 4) Garnier OBAO for Women 48 Hour Roll on Deodorant & Antiperspirant Soft Freshness 65 g each by Garnier OBOA by Garnier OBOA

Garnier$15.174.7★934 rev

Newest

by launch date

(Pack of 4) Garnier OBAO for Men 48 Hour Roll on Deodorant & Antiperspirant Active Scent 65 g each by Garnier OBOA

Garnier$17.9543 rev

6y ago

Obao New 362482 Deo Piel Delicada 65Gr Roll On (24-Pack) Deodorant Wholesale Bulk Health & Beauty Deodorant Boys

Obao$54.0575 rev

7y ago

Wholesale Obao Anti-Perspirant 65g Frscura Intensa

Obao$5.86143 rev

8y ago

Garnier OBAO for Women 48 Hour Roll on Deodorant & Antiperspirant 65 g each by Garnier OBOA

Garnier$14.37934 rev

9y ago

Obao Roll On Frescura Flor 2.2OZ

Obao$6.4363 rev

10y ago

What buyers say about obao deodorant women

What buyers praise and complain about, mined from review topics.

What buyers love

Smell39%

“I love the smell very clean and fresh scent”

Quality-Overall18%

“Excellent quality and great value for the price”

Durability10%

“Durable”

Allergies6%

“no irritation”

Value For Money5%

“Best bang for your buck”

Moist/Dry4%

“It goes on smoothly, dries quickly, and doesnt leave a sticky feeling”

Size-Overall3%

“Small good”

Strength3%

“it is very effective”

Freshness3%

“Fresh”

Comfort-Overall3%

“Fresh and comfortable”

What buyers complain about

Smell75%

“The smell of this product doesnt stay too long”

Allergies8%

“they irritated my skin”

Top return reasons

Smell57%

Advertised Vs Actual Product15%

Functionality-Overall6%

Leak-Proof3%

Color3%

Product Condition2%

Stain Resistance2%

Residue2%

Dilute/Watery2%

Quality-Overall2%

Common questions

Is obao deodorant women profitable to sell on Amazon United States?: The niche generates $120K/yr across 12 tracked products. 90-day search growth is -30.6%. Flapen's verdict: Skip it (39/100).
How competitive is the obao deodorant women niche?: 2 brands and 39 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in obao deodorant women?: Top complaints mined from reviews: Smell, Allergies. The return rate is 0.3%.
What does it cost to enter the obao deodorant women niche?: Listings span $5.86–$54.05; the average listing price is $15.99 (sweet spot $15–$100). The average incumbent carries 614 reviews — the moat a new listing must climb.