Is obagi toner profitable to sell on Amazon United States?

The niche generates $474K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Skip it (47/100).

How competitive is the obagi toner niche?

1 brands and 3 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in obagi toner?

Top complaints mined from reviews: Moist/Dry, Skin Health, Symptom Reduction. The return rate is 1.2%.

When does demand for obagi toner peak?

Demand peaks in Jul; the busiest month runs 1.5× the quietest.

What does it cost to enter the obagi toner niche?

Listings span $21.19–$92.39; the average listing price is $56.76 (sweet spot $15–$100). The average incumbent carries 855 reviews — the moat a new listing must climb.

obagi toner

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible20.0%

search→purchase rate — share of searches ending in a sale

Price range

Incredible$21.19–$92.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$56.76

avg listing price — sweet spot $15–$100

Review moat

Good854.67

avg incumbent reviews — the moat a new listing must climb

Market size

Good$474K

$474K/yr · 42K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.8%

90-day search growth — must beat 0% to launch

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, obagi toner is a $474K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 47/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

obagi toner market data

Units sold / yr: 6K–8K; avg 1,000–1,250/product
Revenue / yr: $341K–$454K; units × avg price
Conversion rate: 20.0%
Avg BSR: #199
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 14.3%
Avg brand age: 96 months
Avg seller age: 144 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Obagi Medical100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.5×

Open Trend

Top obagi toner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Obagi Medical Nu-Derm Face Toner for Oily Skin or Dry Skin Types 6.7 Fl Oz

Obagi Medical$48.824.6★2,154 rev

Obagi Medical CLENZIderm M.D. Pore Therapy Acne Treatment 2% Salicylic Acid Facial Toner for Oily Acne Prone Skin 5 Fl Oz

Obagi Medical$46.844.6★2,652 rev

Obagi Nu-Derm Toner Alcohol-Free Balancing Nondrying Toner with Witch Hazel & Aloe Vera Safe for Sensitive Skin 2 oz Travel Size

Obagi Medical$21.194.7★69 rev

Obagi CLENZIderm M.D. Daily Care Foaming Cleanser & Pore Therapy Exfoliating BHA Toner Bundle Treats Acne Unclogs & Minimizes Pores with 2% Salicylic Acid (BHA) Normal & Oily Skin Types

Obagi Medical$84.734.9★15 rev

Obagi Nu-Derm Toner Alcohol-Free Balancing Nondrying Toner with Witch Hazel & Aloe Vera Safe for Sensitive Skin Two Pack 2 * 6.7 oz

Obagi Medical$92.394.5★103 rev

Newest

by launch date

Obagi CLENZIderm M.D. Daily Care Foaming Cleanser & Pore Therapy Exfoliating BHA Toner Bundle Treats Acne Unclogs & Minimizes Pores with 2% Salicylic Acid (BHA) Normal & Oily Skin Types

Obagi Medical$84.7315 rev

11mo ago

Obagi Nu-Derm Toner Alcohol-Free Balancing Nondrying Toner with Witch Hazel & Aloe Vera Safe for Sensitive Skin 2 oz Travel Size

Obagi Medical$21.1969 rev

5y ago

Obagi Nu-Derm Toner Alcohol-Free Balancing Nondrying Toner with Witch Hazel & Aloe Vera Safe for Sensitive Skin Two Pack 2 * 6.7 oz

Obagi Medical$92.39103 rev

6y ago

Obagi Cosmeceuticals LLC Suzanobagimd Balancing Toner 6.7 fl. oz.

Obagi Medical$46.60135 rev

8y ago

Obagi Medical Nu-Derm Face Toner for Oily Skin or Dry Skin Types 6.7 Fl Oz

Obagi Medical$48.822,154 rev

12y ago

What buyers say about obagi toner

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall36%

“Excellent product”

Suitability Combination Skin11%

“is a great base before I put on my other skin products”

Symptom Reduction6%

“I have been utilizing their products with noticeable improvements”

Value For Money6%

“Every penny is worth it”

Smell6%

“Love the smell as well”

Allergies6%

“not irritate”

Cleansing4%

“It cleanses the face so thoroughly”

Durability3%

“The product lasts a long time”

Suitability Dry Skin3%

“Works well for dry sensitive skin”

Suitability Hot Weather3%

“The toner also makes a great scalp refresher in the summer”

What buyers complain about

Moist/Dry27%

“Do not use everyday or your face will dry out”

Skin Health10%

“My daughter suffers from severe facial acne”

Symptom Reduction10%

“There was no visible change in my skin”

Value For Money10%

“It is way too expensive”

Suitability Winter Weather5%

“extreme cold weather”

Top return reasons

Product Condition27%

Smell11%

Size-Overall9%

Advertised Vs Actual Product8%

Skin Health8%

Value For Money7%

Moist/Dry7%

Suitability Combination Skin5%

Functionality-Overall5%

Defective Material/Parts3%

Common questions

Is obagi toner profitable to sell on Amazon United States?: The niche generates $474K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Skip it (47/100).
How competitive is the obagi toner niche?: 1 brands and 3 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in obagi toner?: Top complaints mined from reviews: Moist/Dry, Skin Health, Symptom Reduction. The return rate is 1.2%.
When does demand for obagi toner peak?: Demand peaks in Jul; the busiest month runs 1.5× the quietest.
What does it cost to enter the obagi toner niche?: Listings span $21.19–$92.39; the average listing price is $56.76 (sweet spot $15–$100). The average incumbent carries 855 reviews — the moat a new listing must climb.