obagi skin care
Launch itA $2.6M/yr market growing +6.3% this quarter with returns at 1.6% — clears our launch bar.
Market size
Incredible$2.6M$2.6M/yr · 512K searches
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Avg price
Good$111.93avg listing price — sweet spot $15–$100
Review moat
Good1,275.14avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Price range
Bad$44.62–$455.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, obagi skin care is a $2.6M/yr Amazon United States market (512K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Launch it — 56/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
obagi skin care market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $2.2M–$2.8M
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #441
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 3.9%
- Avg brand age
- 74 months
- Avg seller age
- 135 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
1 flat
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
38%
Top 20: 90%
Open market
0%
- Obagi Medical100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.3% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.0×
Top obagi skin care search terms
- obagi451K/yr
- obagi medical16K/yr
- obaji15K/yr
- obagi nu derm9K/yr
- obagi skin care9K/yr
- obagi skin products5K/yr
- obagi skin care products3K/yr
- obage3K/yr
- obagi skin care kit2K/yr
Top obagi skin care products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Obagi Nu-Cil Eyelash Enhancing Serum Nourishing Lash Serum with Biotin for Thicker & More Defined-Looking Lashes 0.1 oz
Obagi Medical$114.254.4★1,050 rev
Obagi Nu-Derm Foaming Gel for Face- Hydrating Cleanser With Aloe Vera- Foaming Facial Cleanser for a Vibrant Complexion- Lightweight Purifying Face Cleanser- Skincare Product for Smooth Skin- Deep-Cleansing Formula for Normal to Oily Skin- 6.7fl oz
Obagi Medical$48.974.8★3,363 rev
Obagi Nu-Derm Clear FX Cream 2 oz.
Obagi Medical$112.954.5★2,141 rev
Obagi Professional C Serum 20% Vitamin C Facial Serum with Concentrated 20% L Ascorbic Acid for Normal to Oily Skin 1.0 Fl Oz
Obagi Medical$141.274.6★2,163 rev
Obagi Daily Hydro-Drops Rejuvenating Eye Gel Cream Reduces the Appearance of Dark Circles & Instantly Brightens Smooths & Depuffs Eyes 0.5 oz
Obagi Medical$70.214.4★337 rev
Newest
by launch date
Obagi NU-GEN NAD+ Cellular Renewal Face Serum with Niacinamide & NMN Clinically Proven Anti-Aging Serum Reduces Wrinkles & Dark Spots Supports Collagen Production Hydrates & Repairs Skin 1 oz
Obagi Medical$173.0620 rev
Obagi Nu-Cil BioStim Hair Scalp Serum with Biotin Clinically Proven to Promote Scalp Health & Deliver Visibly Fuller Denser Hair Lightweight Strengthens Follicles & Encourages Regrowth 2 oz
Obagi Medical$123.8729 rev
Obagi Medical Retinol + PHA Refining Night Cream - Clinically Proven Dual-Action Overnight Anti-Aging Face Cream for Smoother Renewed Skin & a More Even-Looking Complexion - 1.7 Oz
Obagi Medical$130.33118 rev
Obagi ELASTIderm Lift Up & Sculpt Facial Moisturizer Clinically Proven Anti-Aging Face Cream that Visibly Firms & Sculpts Facial Contours & Reduces Fine Lines & Wrinkles with Peptides 1.7 oz
Obagi Medical$127.90270 rev
Obagi ELASTIderm Advanced Filler Concentrate Clinically Proven Non-Injectable Filler with Biomimetic Peptide Technology that Firms Skin & Reduces the Appearance of Fine Lines & Wrinkles 0.68 oz
Obagi Medical$112.2985 rev
Trending
90-day click momentumObagi NU-GEN NAD+ Cellular Renewal Face Serum with Niacinamide & NMN Clinically Proven Anti-Aging Serum Reduces Wrinkles & Dark Spots Supports Collagen Production Hydrates & Repairs Skin 1 oz
Obagi Medical$173.064.3★
Obagi Nu-Cil Eyelash Enhancing Serum & Eyebrow Boosting Serum Set Clinically Proven Formulas for Thicker & More Defined Looking Lashes & Fuller Looking Eyebrows
Obagi Medical$192.344.3★
Obagi Medical Retinol + PHA Refining Night Cream - Clinically Proven Dual-Action Overnight Anti-Aging Face Cream for Smoother Renewed Skin & a More Even-Looking Complexion - 1.7 Oz
Obagi Medical$130.334.5★
Obagi Professional C Serum 20% Vitamin C Facial Serum with Concentrated 20% L Ascorbic Acid for Normal to Oily Skin 1.0 Fl Oz
Obagi Medical$141.274.6★
Obagi Nu-Cil Eyelash Enhancing Serum Nourishing Lash Serum with Biotin for Thicker & More Defined-Looking Lashes 0.1 oz
Obagi Medical$114.254.4★
What buyers say about obagi skin care
What buyers praise and complain about, mined from review topics.What buyers love
“Obagi is a fantastic brand”
“Good price”
“Great for sensitive skin”
“It hydrates well”
“Very soothing to my face”
“Cleans my face well”
“Does what it says it will do”
“No irritation or dryness to the skin”
“Application is easy”
“REMOVES WRINKLES”
What buyers complain about
“Expensive”
“Allergic reaction”
“arrived completely dried out”
“OBIGI ELASTIDERM just don't seen improvement”
“Smells rancid”
“Second bottle failed”
“Its always had like a yellow brown color”
“OBIGI ELASTIDERM just don't seen improvement”
“My skin started peeling off”
“I have more wrinkles around my eyes than ever before”
Top return reasons
Common questions
- Is obagi skin care profitable to sell on Amazon United States?
- The niche generates $2.6M/yr across 29 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Launch it (56/100).
- How competitive is the obagi skin care niche?
- 1 brands and 6 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in obagi skin care?
- Top complaints mined from reviews: Value For Money, Allergies, Moist/Dry. The return rate is 1.6%.
- When does demand for obagi skin care peak?
- Demand peaks in Jul; the busiest month runs 2.0× the quietest.
- What does it cost to enter the obagi skin care niche?
- Listings span $44.62–$455.65; the average listing price is $111.93 (sweet spot $15–$100). The average incumbent carries 1,275 reviews — the moat a new listing must climb.