Obagi Skin Care

Shoppers searched for this 512K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.

Searches, last 12 months

512K

Growth, 90 days vs prior 90

+6.3%

Conversion, latest week

4.5%

Market size, estimated

$2.6Ma year

Peak month

July2.0× the quietest month

Top search term

obagi451K searches a year

Listings sell for $111.93 on average, from $44.62 to $455.65. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $111.93 that is $56K to $84K a year per listing.

Average price

$111.93above the $15 to $100 sweet spot

Price range

$44.62–$455.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$56K–$84K

Returns

1.6%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #441 within Face Moisturizers. It carries 1,275 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#441in Face Moisturizers

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

1,275per listing

Listings tracked

29

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

74 months