Is obagi serum profitable to sell on Amazon United States?

The niche generates $201K/yr across 16 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +13.9%. Flapen's verdict: Skip it (49/100).

How competitive is the obagi serum niche?

1 brands and 2 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in obagi serum?

Top complaints mined from reviews: Value For Money, Allergies, Moist/Dry. The return rate is 2.0%.

When does demand for obagi serum peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the obagi serum niche?

Listings span $44.62–$236.04; the average listing price is $126.05 (sweet spot $15–$100). The average incumbent carries 666 reviews — the moat a new listing must climb.

obagi serum

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Good2.0%

return rate — above 5% kills the launch gate

Review moat

Good665.94

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$126.05

avg listing price — sweet spot $15–$100

Growth

Okay+13.9%

90-day search growth — must beat 0% to launch

Market size

Okay$201K

$201K/yr · 19K searches

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$44.62–$236.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, obagi serum is a $201K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

obagi serum market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $95K–$126K; units × avg price
Conversion rate: 8.6%
Avg BSR: #559
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 3.1%
Avg brand age: 72 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Obagi Medical100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — +13.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top obagi serum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Obagi ELASTIderm Facial Serum Firming Face Serum with Patented Bi-Mineral Contour Complex Clinically Proven to Target Signs Of Skin Aging 1 oz

Obagi Medical$201.514.5★220 rev

Obagi Nu-Cil Eyelash Enhancing Serum Nourishing Lash Serum with Biotin for Thicker & More Defined-Looking Lashes 0.1 oz

Obagi Medical$114.254.4★1,050 rev

Obagi Professional C Serum 20% Vitamin C Facial Serum with Concentrated 20% L Ascorbic Acid for Normal to Oily Skin 1.0 Fl Oz

Obagi Medical$141.274.6★2,163 rev

Obagi Daily Hydro-Drops Facial Serum Hydrates & Helps Soften the Appearance of Fine Lines & Wrinkles 1 oz

Obagi Medical$102.204.6★711 rev

Obagi NU-GEN NAD+ Cellular Renewal Face Serum with Niacinamide & NMN Clinically Proven Anti-Aging Serum Reduces Wrinkles & Dark Spots Supports Collagen Production Hydrates & Repairs Skin 1 oz

Obagi Medical$173.064.3★20 rev

Newest

by launch date

Obagi NU-GEN NAD+ Cellular Renewal Face Serum with Niacinamide & NMN Clinically Proven Anti-Aging Serum Reduces Wrinkles & Dark Spots Supports Collagen Production Hydrates & Repairs Skin 1 oz

Obagi Medical$173.0620 rev

5mo ago

Obagi NU-GEN NAD+ Cellular Renewal Face Serum with Niacinamide & NMN Clinically Proven Anti-Aging Serum Reduces Wrinkles & Dark Spots Supports Collagen Production Hydrates & Repairs Skin 0.33 oz

Obagi Medical$73.1020 rev

5mo ago

Obagi ELASTIDERM Facial Serum 1oz & Eye Serum .47oz Set Clinically Proven to Firm Skin Target Signs of Aging & De-Puff Eyes with Caffeine & Patented Bi-Mineral Contour Complex

Obagi Medical$236.041 rev

6mo ago

Obagi Bestsellers Travel Skincare Set Travel Friendly Anti-Aging Skincare Gift Set for All Skin Types; Includes Facial Cleanser 2oz Toner 2oz Vitamin C Serum .17oz & Firming Facial Serum .17oz

Obagi Medical$44.62158 rev

11mo ago

Obagi Medical Retinol + PHA Refining Night Cream - Clinically Proven Dual-Action Overnight Anti-Aging Face Cream for Smoother Renewed Skin & a More Even-Looking Complexion - 1.7 Oz

Obagi Medical$130.33118 rev

1y ago

What buyers say about obagi serum

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Obagi is a fantastic brand”

Value For Money19%

“Worth It”

Suitability Combination Skin10%

“Perfect for skin”

Moist/Dry6%

“Keep my face moisturized”

Size-Overall4%

“Perfect size for travel”

Ease Of Application3%

“Application is easy”

Wrinkle3%

“Seems to be working less deep wrinkles”

Symptom Reduction3%

“The best eyebrow regrowth/growth product ever”

Soft Feel3%

“Makes my skin so soft”

Advertised Vs Actual Product2%

“as advertised”

What buyers complain about

Value For Money28%

“Expensive”

Allergies16%

“Allergic reaction”

Moist/Dry9%

“arrived completely dried out”

Functionality-Overall7%

“OBIGI ELASTIDERM just don't seen improvement”

Durability5%

“Second bottle failed”

Skin Health3%

“My skin started peeling off”

Color2%

“Its always had like a yellow brown color”

Thickness2%

“starting to get thicker”

Size-Overall2%

“Small”

Wrinkles2%

“I have more wrinkles around my eyes than ever before”

Top return reasons

Advertised Vs Actual Product14%

Value For Money14%

Functionality-Overall13%

Moist/Dry11%

Product Condition7%

Skin Health7%

Color5%

Defective Material/Parts5%

Size-Overall5%

Smell4%

Common questions

Is obagi serum profitable to sell on Amazon United States?: The niche generates $201K/yr across 16 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +13.9%. Flapen's verdict: Skip it (49/100).
How competitive is the obagi serum niche?: 1 brands and 2 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in obagi serum?: Top complaints mined from reviews: Value For Money, Allergies, Moist/Dry. The return rate is 2.0%.
When does demand for obagi serum peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the obagi serum niche?: Listings span $44.62–$236.04; the average listing price is $126.05 (sweet spot $15–$100). The average incumbent carries 666 reviews — the moat a new listing must climb.