Obagi Serum

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $201K a year.

Searches, last 12 months

19K

Growth, 90 days vs prior 90

+13.9%

Conversion, latest week

8.6%

Market size, estimated

$201Ka year

Peak month

November1.5× the quietest month

Top search term

obagi serum12K searches a year

Listings sell for $126.05 on average, from $44.62 to $236.04. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $126.05 that is $0 to $13K a year per listing.

Average price

$126.05above the $15 to $100 sweet spot

Price range

$44.62–$236.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$13K

Returns

2.0%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #559 within Serums. It carries 666 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#559in Serums

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

666per listing

Listings tracked

16

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

72 months