obagi hydro drops
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Review moat
Great352.33avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Good$107.41avg listing price — sweet spot $15–$100
Market size
Okay$186K$186K/yr · 12K searches
Price range
Okay$70.21–$149.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, obagi hydro drops is a $186K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 38/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
obagi hydro drops market data
- Units sold / yr
- 1K–1K
- avg 250–500/product
- Revenue / yr
- $107K–$134K
- units × avg price
- Conversion rate
- 14.3%
- Avg BSR
- #487
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.9%
- Avg brand age
- 63 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Obagi Medical100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.8×
Top obagi hydro drops products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Obagi Daily Hydro-Drops Facial Serum Hydrates & Helps Soften the Appearance of Fine Lines & Wrinkles 1 oz
Obagi Medical$102.204.6★711 rev
Obagi Daily Hydro-Drops Rejuvenating Eye Gel Cream Reduces the Appearance of Dark Circles & Instantly Brightens Smooths & Depuffs Eyes 0.5 oz
Obagi Medical$70.214.4★337 rev
Obagi Daily Hydro-Drops Facial Serum & Rejuvenating Eye Gel Cream Set 1oz Facial Serum Hydrates & Helps Soften the Appearance of Wrinkles & .5oz Eye Cream Instantly Brightens Smooths & Depuffs
Obagi Medical$149.824.8★9 rev
Newest
by launch dateObagi Daily Hydro-Drops Facial Serum & Rejuvenating Eye Gel Cream Set 1oz Facial Serum Hydrates & Helps Soften the Appearance of Wrinkles & .5oz Eye Cream Instantly Brightens Smooths & Depuffs
Obagi Medical$149.829 rev
Obagi Daily Hydro-Drops Rejuvenating Eye Gel Cream Reduces the Appearance of Dark Circles & Instantly Brightens Smooths & Depuffs Eyes 0.5 oz
Obagi Medical$70.21337 rev
Obagi Daily Hydro-Drops Facial Serum Hydrates & Helps Soften the Appearance of Fine Lines & Wrinkles 1 oz
Obagi Medical$102.20711 rev
Trending
90-day click momentumObagi Daily Hydro-Drops Facial Serum & Rejuvenating Eye Gel Cream Set 1oz Facial Serum Hydrates & Helps Soften the Appearance of Wrinkles & .5oz Eye Cream Instantly Brightens Smooths & Depuffs
Obagi Medical$149.824.8★
Obagi Daily Hydro-Drops Rejuvenating Eye Gel Cream Reduces the Appearance of Dark Circles & Instantly Brightens Smooths & Depuffs Eyes 0.5 oz
Obagi Medical$70.214.4★
Obagi Daily Hydro-Drops Facial Serum Hydrates & Helps Soften the Appearance of Fine Lines & Wrinkles 1 oz
Obagi Medical$102.204.6★
What buyers say about obagi hydro drops
What buyers praise and complain about, mined from review topics.What buyers love
“Expensive, yet It works”
“It adds a lot of moisturizer to your skin”
“Very nice and medical grade”
“Love the cream and applicator”
“MAKES MY SKIN FEEL SILKY AND PLEASANTLY MOISTURIZED”
“Its the best for improving appearance”
“Great product and simple to use”
“Ive noticed a real improvement in my dark circles”
“Works well on mature skin”
“Great moisturizer, diminishes wrinkles, reduces puffiness just like Obagi promises”
What buyers complain about
“Maybe its an allergic reaction”
“For how expensive this was”
“Didn't work for me”
“A little sticky”
Top return reasons
Common questions
- Is obagi hydro drops profitable to sell on Amazon United States?
- The niche generates $186K/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (38/100).
- How competitive is the obagi hydro drops niche?
- 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in obagi hydro drops?
- Top complaints mined from reviews: Allergies, Value For Money, Functionality-Overall. The return rate is 1.9%.
- When does demand for obagi hydro drops peak?
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- What does it cost to enter the obagi hydro drops niche?
- Listings span $70.21–$149.82; the average listing price is $107.41 (sweet spot $15–$100). The average incumbent carries 352 reviews — the moat a new listing must climb.