obagi eyelash growth serum
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Great$1.2M$1.2M/yr · 97K searches
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Review moat
Good744.67avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Growth
Good+44.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$171.72avg listing price — sweet spot $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$114.25–$208.56cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, obagi eyelash growth serum is a $1.2M/yr Amazon United States market (97K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Jun–Jul. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
obagi eyelash growth serum market data
- Units sold / yr
- 8K–10K
- avg 2,500–3,000/product
- Revenue / yr
- $1.4M–$1.7M
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Obagi Medical100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +44.4% search growth over the last 90 days.Peak months: Feb, Jun, Jul · busiest ÷ quietest = 2.6×
Top obagi eyelash growth serum search terms
- obagi eyelash growth serum91K/yr
- obagi lash growth serum3K/yr
- obagi nu-cil eyelash enhancing serum3K/yr
Top obagi eyelash growth serum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Obagi Nu-Cil Eyelash Enhancing Serum Nourishing Lash Serum with Biotin for Thicker & More Defined-Looking Lashes 0.1 oz
Obagi Medical$114.254.4★1,050 rev
Obagi Nu-Cil Eyelash Enhancing Serum & Eyebrow Boosting Serum Set Clinically Proven Formulas for Thicker & More Defined Looking Lashes & Fuller Looking Eyebrows
Obagi Medical$192.344.3★134 rev
Obagi Nu-Cil Eyelash Enhancing Serum Nourishing Lash Serum with Biotin for Thicker & More Defined-Looking Lashes 0.1 oz Pack of 2
Obagi Medical$208.564.4★1,050 rev
Newest
by launch dateObagi Nu-Cil Eyelash Enhancing Serum & Eyebrow Boosting Serum Set Clinically Proven Formulas for Thicker & More Defined Looking Lashes & Fuller Looking Eyebrows
Obagi Medical$192.34134 rev
Obagi Nu-Cil Eyelash Enhancing Serum Nourishing Lash Serum with Biotin for Thicker & More Defined-Looking Lashes 0.1 oz Pack of 2
Obagi Medical$208.561,050 rev
Obagi Nu-Cil Eyelash Enhancing Serum Nourishing Lash Serum with Biotin for Thicker & More Defined-Looking Lashes 0.1 oz
Obagi Medical$114.251,050 rev
Trending
90-day click momentumObagi Nu-Cil Eyelash Enhancing Serum Nourishing Lash Serum with Biotin for Thicker & More Defined-Looking Lashes 0.1 oz Pack of 2
Obagi Medical$208.564.4★
Obagi Nu-Cil Eyelash Enhancing Serum & Eyebrow Boosting Serum Set Clinically Proven Formulas for Thicker & More Defined Looking Lashes & Fuller Looking Eyebrows
Obagi Medical$192.344.3★
Obagi Nu-Cil Eyelash Enhancing Serum Nourishing Lash Serum with Biotin for Thicker & More Defined-Looking Lashes 0.1 oz
Obagi Medical$114.254.4★
What buyers say about obagi eyelash growth serum
What buyers praise and complain about, mined from review topics.What buyers love
“Worth It”
“Great product”
“No irritation”
“It grows hair wherever you apply”
“Works beautifully and as described”
“Easy to use”
“did notice a significant improvement in lash growth”
“I decided to use my eyelash curler because I was going to a nice party”
“This works”
“thicker after using for two weeks”
What buyers complain about
“Allergic reaction”
“It's expensive”
“I started feeling the area around my eye was dry”
“3 month supply only lasted ONE month”
“Made my eyes sooo red”
“Did Not Work for Me”
“Darkened my eyelids, sunken eyes and wrinkles”
“Last night was the first time I applied this serum only to wake up to my eyes swollen shut; red, and stinging”
“I didn't notice much increase in volume”
“heavy bags under the eyes that Ive never had with any other product”
Top return reasons
Common questions
- Is obagi eyelash growth serum profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 3 tracked products. 90-day search growth is +44.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the obagi eyelash growth serum niche?
- 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in obagi eyelash growth serum?
- Top complaints mined from reviews: Allergies, Value For Money, Moist/Dry. The return rate is 2.2%.
- When does demand for obagi eyelash growth serum peak?
- Demand peaks in Feb–Jun–Jul; the busiest month runs 2.6× the quietest.
- What does it cost to enter the obagi eyelash growth serum niche?
- Listings span $114.25–$208.56; the average listing price is $171.72 (sweet spot $15–$100). The average incumbent carries 745 reviews — the moat a new listing must climb.