oatmeal soap
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Avg price
Good$14.47avg listing price — sweet spot $15–$100
Price range
Good$1.93–$38.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$300K$300K/yr · 271K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Review moat
Bad6,480.1avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, oatmeal soap is a $300K/yr Amazon United States market (271K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 61/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
oatmeal soap market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- $362K–$434K
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #681
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 1.0%
- Avg brand age
- 72 months
- Avg seller age
- 137 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
727
Top-5 brand share
45%
Top 20: 97%
Top-5 click share
39%
Top 20: 84%
Open market
48%
- Yardley11%
- Aveeno9%
- Sappo Hill8%
- Grisi8%
- The Soap Haven8%
- Betres7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.6% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 2.4×
Top oatmeal soap search terms
- oatmeal soap125K/yr
- oatmeal soap bar42K/yr
- oatmeal bar soap21K/yr
- sappo hill soap15K/yr
- oatmeal soap for eczema12K/yr
- oatmeal soap for itchy skin10K/yr
- jabon de avena7K/yr
- jabon de avena para el cuerpo7K/yr
- oat soap8K/yr
- jabon de avena para la cara9K/yr
Top oatmeal soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yardley Oatmeal and Almond Bar Soap Oatmeal & Almond 4 Ounce
Yardley$1.934.6★14,459 rev
Grisi Oatmeal Bar Soap Gentle Daily Body &Face Cleanser with Natural Oats Hydrating Soothing & Nourishing Soap for All Skin Types Ideal for the Whole Family 3.5 oz Bars 6 - Pack
Grisi$8.084.6★369 rev
Oatmeal Soap - 4 Oatmeal & Honey Goat Milk Soap Bars Handmade in USA All Natural Unscented SLS Free No Parabens
The Soap Haven$27.314.4★1,902 rev
Betres Avena Oatmeal Bar Soap 3.5 oz for Sensitive Skin - 2-PACK
Betres$7.844.5★118 rev
iHeart Gentle Moisture Oatmeal Eczema Soap (2 Packs) with Olive Oil and Shea Butter - Hydrating Nourishing Cleansing and Soothing for Sensitive Skin - Infused with Honey Oats and Rosemary
iHeart Nature$14.714.3★4,064 rev
Newest
by launch date
Ivory Exfoliating Bath Bar Soap Designed for Whole Family with Plant-Based Cleansers Made Without Heavy Perfumes Parabens or Phthalates Warm Vanilla + Oat Milk Scent 3.17 oz (4 Count)
Ivory$4.82762 rev
Oatmeal Soap Natural Oatmeal & Honey Goat Milk Soap Bar Face & Body Wash for Eczema Psoriasis Dry Itchy Sensitive Skin Relief Unscented Great for Kids Babies Handcrafted Made in USA
Herblov$6.88207 rev
iHeart Gentle Moisture Oatmeal Eczema Soap (2 Packs) with Olive Oil and Shea Butter - Hydrating Nourishing Cleansing and Soothing for Sensitive Skin - Infused with Honey Oats and Rosemary
iHeart Nature$14.714,064 rev
Eczema Soap Bar for Face and Body All Natural Dermatitis Psoriasis Treatment for Dry Itchy Sensitive Skin Relief Gentle Detoxifying Healing Anti-Itch Oatmeal Goat Milk Wash for Kids & Adults
Erbaid$10.02470 rev
Oatmeal Soap Natural Oatmeal & Honey Goat Milk Bar Face & Body Wash for Eczema Psoriasis Dry Itchy Sensitive Skin Relief Unscented Soap Great for Kids Babies Handcrafted Made in USA
Erbaid$7.06260 rev
Trending
90-day click momentumIvory Exfoliating Bath Bar Soap Designed for Whole Family with Plant-Based Cleansers Made Without Heavy Perfumes Parabens or Phthalates Warm Vanilla + Oat Milk Scent 3.17 oz (4 Count)
Ivory$4.824.5★
St. Ives Oatmeal & Shea Butter Body Wash | Moisturizing Body Wash for Sensitive and Dry Skin | 22 Fl. Oz.
St. Ives$4.984.8★
Eczema Soap Bar for Face and Body All Natural Dermatitis Psoriasis Treatment for Dry Itchy Sensitive Skin Relief Gentle Detoxifying Healing Anti-Itch Oatmeal Goat Milk Wash for Kids & Adults
Erbaid$10.024.5★
Betres Avena Oatmeal Bar Soap 3.5 oz for Sensitive Skin - 2-PACK
Betres$7.844.5★
Aveeno Soothing Bath Treatment Natural Colloidal Oatmeal Bath for Eczema Sensitive Skin Fragrance-Free Formula Eczema Bath Soak Relieves Itchy Dry Skin Individual Packets 8 ct.
Aveeno$7.324.8★
What buyers say about oatmeal soap
What buyers praise and complain about, mined from review topics.What buyers love
“Light scent”
“The quality of the soap is very nice”
“Soft skin”
“Rinses clean”
“Great deal”
“It is moisturizing”
“non irritating”
“no more dry skin”
“Lathers easy”
“Great soap for people with sensitive skin”
What buyers complain about
“Has weird scent”
“Itchy skin”
“Seems to dry my skin”
“Too expensive”
“Though these bars are fairly small”
“Was using Cerave body wash and was ineffective”
“Made my skin break out”
“My skin is very sensitive”
“Bottle was leaking”
“poor cleaning”
Top return reasons
Common questions
- Is oatmeal soap profitable to sell on Amazon United States?
- The niche generates $300K/yr across 39 tracked products. 90-day search growth is +3.6%. Flapen's verdict: Worth a look (61/100).
- How competitive is the oatmeal soap niche?
- 25 brands and 727 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in oatmeal soap?
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.4%.
- When does demand for oatmeal soap peak?
- Demand peaks in Sep–Oct; the busiest month runs 2.4× the quietest.
- What does it cost to enter the oatmeal soap niche?
- Listings span $1.93–$38.73; the average listing price is $14.47 (sweet spot $15–$100). The average incumbent carries 6,480 reviews — the moat a new listing must climb.