Oatmeal Shampoo for Humans
MaybeAn estimated 0.4% of orders come back. But demand is soft, at -18.3% this quarter, so Oatmeal Shampoo for Humans is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $875K/yr652K searches / yr
- 90-day growth
- -18.3%search demand this quarter
- Competition
- 57%top-5 click share · 9 brands · 55 sellers
Flapen Score
Oatmeal Shampoo for Humans against its category
The dotted line is the Beauty & Personal Care average. Past it, Oatmeal Shampoo for Humans is stronger. Inside it, weaker.
Market
The Oatmeal Shampoo for Humans market on Amazon at a glance
Shoppers on Amazon United States searched for Oatmeal Shampoo for Humans 652K times last year and spent an estimated $875K. The top 5 brands take 93% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 652K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $875K a year.
- Searches, last 12 months
- 652K
- Growth, 90 days vs prior 90
- -18.3%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $875Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- dandruff shampoo and conditioner142K searches a year
02 · Price
A sale here is worth $16.09.
Listings sell for $16.09 on average, from $4.46 to $52.96. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $16.09 that is $24K to $32K a year per listing.
- Average price
- $16.09inside the $15 to $100 sweet spot
- Price range
- $4.46–$52.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $24K–$32K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #274 within Shampoo & Conditioner Sets. It carries 7,431 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 91%
- Out of stock, average day
- 6.8%
- Average rank
- #274in Shampoo & Conditioner Sets
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 7,431per listing
- Listings tracked
- 23
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Oatmeal Shampoo for Humans products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dove Derma Scalp Dandruff & Itch Relief Shampoo 1 ct with Pyrithione Zinc Niacinamide and Coconut Essence for Flaky Itchy Scalp Relief 16 Fl oz
- Price
- $9.08
- Rating
- 4.6/5
- Reviews
- 388
- Age
- 7mo ago
Dove Derma Scalp Dandruff Relief Shampoo 1 ct with Salicylic Acid Sulfates and Niacinamide for Removing Flakes & Boosting Hair Resilience 16 fl oz
- Price
- $9.81
- Rating
- 4.3/5
- Reviews
- 271
- Age
- 7mo ago
Dove Derma Scalp Anti-Dandruff Shampoo and Conditioner Dandruff & Itch Relief Treatment with 1% Pyrithione Zinc Niacinamide
- Price
- $18.30
- Rating
- 4.6/5
- Reviews
- 1,386
- Age
- 8y ago
Dove Derma Scalp Density Boost Shampoo 1 ct With Glycerin Sulfates And Zinc + Peptides For Hair Loss And Breakage 16 oz
- Price
- $9.14
- Rating
- 4.5/5
- Reviews
- 233
- Age
- 8mo ago
Dove Derma Scalp Dandruff & Itch Relief Conditioner 1 ct with Pyrithione Zinc Lamellar Serum and Niacinamide or Flaky Itchy Scalp Relief 9 Fl oz
- Price
- $9.09
- Rating
- 4.7/5
- Reviews
- 235
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Raw Sugar The Scalp Restore Hair Care Bundle Shampoo and Conditioner Set with Jojoba Aloe and Niacinamide Formulated without SLS/SLES or Parabens
- Price
- $19.68
- Rating
- 4.5/5
- Reviews
- 115
- Age
- 3y ago
Dove Derma Scalp Density Boost Shampoo 1 ct With Glycerin Sulfates And Zinc + Peptides For Hair Loss And Breakage 16 oz
- Price
- $9.14
- Rating
- 4.5/5
- Reviews
- 233
- Age
- 8mo ago
Dove Derma Scalp Dandruff & Itch Relief Shampoo 1 ct with Pyrithione Zinc Niacinamide and Coconut Essence for Flaky Itchy Scalp Relief 16 Fl oz
- Price
- $9.08
- Rating
- 4.6/5
- Reviews
- 388
- Age
- 7mo ago
Head & Shoulders Anti-Dandruff Shampoo and Conditioner with 1% Pyrithione Zinc Tea Tree Oil 2-in-1 Twin Pack Tea Tree Shampoo with Cooling Refreshed Scalp 32.1 fl oz Each
- Price
- $25.08
- Rating
- 4.7/5
- Reviews
- 1,581
- Age
- 3y ago
Dove Shampoo Argan Oil & Repair for Fine Hair with Bio-Protein Care Technology and Argan Oil Blend 12 Fl Oz
- Price
- $4.57
- Rating
- 4.6/5
- Reviews
- 470
- Age
- 2y ago
Newest
by launch dateDove Derma Scalp Dandruff & Itch Relief Shampoo 1 ct with Pyrithione Zinc Niacinamide and Coconut Essence for Flaky Itchy Scalp Relief 16 Fl oz
- Price
- $9.08
- Rating
- 4.6/5
- Reviews
- 388
- Age
- 7mo ago
Dove Derma Scalp Dandruff Relief Shampoo 1 ct with Salicylic Acid Sulfates and Niacinamide for Removing Flakes & Boosting Hair Resilience 16 fl oz
- Price
- $9.81
- Rating
- 4.3/5
- Reviews
- 271
- Age
- 7mo ago
Dove Derma Scalp Dandruff & Itch Relief Conditioner 1 ct with Pyrithione Zinc Lamellar Serum and Niacinamide or Flaky Itchy Scalp Relief 9 Fl oz
- Price
- $9.09
- Rating
- 4.7/5
- Reviews
- 235
- Age
- 7mo ago
Dove Men+Care 2-in-1 Shampoo + Conditioner 1 ct Dandruff Defense to Moisturize Hair & Scalp with Pyrithione Zinc 18 FL OZ
- Price
- $7.11
- Rating
- 4.7/5
- Reviews
- 600
- Age
- 7mo ago
Dove Derma Scalp Density Boost Shampoo 1 ct With Glycerin Sulfates And Zinc + Peptides For Hair Loss And Breakage 16 oz
- Price
- $9.14
- Rating
- 4.5/5
- Reviews
- 233
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
55
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 96%
Open market
5%
- Dove68%
- Head & Shoulders15%
- RAW SUGAR4%
- Nizoral3%
- DOVE MEN + CARE3%
- BELLISSO2%
- Open — no brand owns it (3 brands, 5%)
Demand
Oatmeal Shampoo for Humans search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Oatmeal Shampoo for Humans search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dandruff shampoo and conditioner142K/yr
- dove dandruff shampoo86K/yr
- dove dryness and itch relief shampoo54K/yr
- anti dandruff shampoo and conditioner37K/yr
- dove dermacare scalp shampoo30K/yr
- dove anti dandruff shampoo46K/yr
- dry scalp shampoo and conditioner49K/yr
- dove dandruff shampoo and conditioner26K/yr
- head and shoulders supreme21K/yr
- dove shampoo dandruff23K/yr
Reviews and returns
What reviews say buyers love and hate about Oatmeal Shampoo for Humans
We read the reviews and the return reasons for every product selling here.
“Itchy hair”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oatmeal Shampoo for Humans questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data