Oatmeal Lotion
FailShoppers spend an estimated $85K a year here, so Oatmeal Lotion is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $85K/yr73K searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 53%top-5 click share · 12 brands · 763 sellers
Flapen Score
Oatmeal Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Oatmeal Lotion is stronger. Inside it, weaker.
Market
The Oatmeal Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Oatmeal Lotion 73K times last year and spent an estimated $85K. The top 5 brands take 80% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $85Ka year
- Top search term
- oatmeal lotion52K searches a year
02 · Price
A sale here is worth $14.01.
Listings sell for $14.01 on average, from $5.82 to $35.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $14.01 that is $1K to $4K a year per listing.
- Average price
- $14.01under the $15 to $100 sweet spot
- Price range
- $5.82–$35.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #341 within Lotions. It carries 9,848 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #341in Lotions
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 9,848per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Oatmeal Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics Daily Moisturizing Oatmeal Body Lotion Fragrance Free Non-Greasy Fast-Absorbing Non-Comedogenic Colloidal Oatmeal Skin Protectant 18 Fl Oz (Pack of 1) (Previously Solimo)
- Price
- $5.82
- Rating
- 4.5/5
- Reviews
- 1,388
- Age
- 4y ago

Aveeno Daily Moisturizing Body Lotion for Normal to Dry Skin Moisturizer with Soothing Prebiotic Oat Non Greasy Non Comedogenic Fragrance Free Body Lotion for Women & Men 18 Fl Oz
- Price
- $9.30
- Rating
- 4.8/5
- Reviews
- 57,878
- Age
- 17y ago

St. Ives Nourish & Soothe Oatmeal & Shea Butter Body Lotion 21 Fl Oz
- Price
- $8.22
- Rating
- 4.6/5
- Reviews
- 1,852
- Age
- 14y ago

Gold Bond Medicated Eczema Relief Skin Protectant Lotion 14 oz Lotion With 2% Colloidal Oatmeal
- Price
- $16.02
- Rating
- 4.7/5
- Reviews
- 14,996
- Age
- 11y ago

oatmeal Xtra.care Daily Moisturizing Body Lotion Extract Soothing Hydration for Dry & Sensitive Skin 10 fl oz (Pack of 3)
- Price
- $10.88
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 1y ago
Trending
estimated 90-day click momentum
oatmeal Xtra.care Daily Moisturizing Body Lotion Extract Soothing Hydration for Dry & Sensitive Skin 10 fl oz (Pack of 3)
- Price
- $10.88
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 1y ago

Aveeno Tone + Texture Daily Renewing Body Lotion with Prebiotic Oat Hydrates & Smooths Dry Rough Bumpy Skin Even KP Fragrance-Free 18 fl. Oz
- Price
- $9.54
- Rating
- 4.6/5
- Reviews
- 1,684
- Age
- 4y ago

Aveeno Eczema Therapy Daily Moisturizing Body Cream for Sensitive Skin Soothing Eczema Cream for Itchy & Dry Skin Relief Colloidal Oatmeal & Ceramide Steroid- & Fragrance-Free 7.3 Oz
- Price
- $12.08
- Rating
- 4.7/5
- Reviews
- 11,088
- Age
- 16y ago

St. Ives Soothing Hand & Body Lotion for Women with Pump Daily Moisturizer Oatmeal and Shea Butter for Dry Skin Made with 100% Natural Moisturizers 21 fl oz 4 Pack
- Price
- $21.98
- Rating
- 4.8/5
- Reviews
- 2,494
- Age
- 10y ago

Amazon Basics Daily Moisturizing Oatmeal Body Lotion Fragrance Free Non-Greasy Fast-Absorbing Non-Comedogenic Colloidal Oatmeal Skin Protectant 18 Fl Oz (Pack of 1) (Previously Solimo)
- Price
- $5.82
- Rating
- 4.5/5
- Reviews
- 1,388
- Age
- 4y ago
Newest
by launch date
oatmeal Xtra.care Daily Moisturizing Body Lotion Extract Soothing Hydration for Dry & Sensitive Skin 10 fl oz (Pack of 3)
- Price
- $10.88
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 1y ago

WELCOS KWAILNARA Oat Milk Body Lotion (19.75 Fl Oz) Calming Korean Body Lotion for Soothing Relief | Milk Protein & Oat Extract for Sensitive Skin | Paraben-Free & Non-Greasy
- Price
- $15.28
- Rating
- 4.3/5
- Reviews
- 2,022
- Age
- 3y ago

Aveeno Tone + Texture Daily Renewing Body Lotion with Prebiotic Oat Hydrates & Smooths Dry Rough Bumpy Skin Even KP Fragrance-Free 18 fl. Oz
- Price
- $9.54
- Rating
- 4.6/5
- Reviews
- 1,684
- Age
- 4y ago

Aveeno Eczema Therapy Rescue Relief Treatment Gel Cream Daily 2% Colloidal Oatmeal Skin Protectant Formula Instantly Soothes & Cools Itchy Dry Skin Flare-Ups Steroid & Fragrance Free 5.0 oz
- Price
- $12.88
- Rating
- 4.5/5
- Reviews
- 3,633
- Age
- 4y ago

Amazon Basics Daily Moisturizing Oatmeal Body Lotion Fragrance Free Non-Greasy Fast-Absorbing Non-Comedogenic Colloidal Oatmeal Skin Protectant 18 Fl Oz (Pack of 1) (Previously Solimo)
- Price
- $5.82
- Rating
- 4.5/5
- Reviews
- 1,388
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
763
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 99%
Open market
16%
- Aveeno34%
- Amazon Basics28%
- St. Ives8%
- Gold Bond5%
- oatmeal5%
- 365 by Whole Foods Market4%
- Open — no brand owns it (6 brands, 16%)
Search terms
Top Oatmeal Lotion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- oatmeal lotion52K/yr
- oatmeal lotion for itchy skin9K/yr
- oat lotion7K/yr
- oatmeal body lotion5K/yr
Reviews and returns
What reviews say buyers love and hate about Oatmeal Lotion
We read the reviews and the return reasons for every product selling here.
“Gave him a rash”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oatmeal Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









