Oatmeal Lotion
FailShoppers spend an estimated $85K a year here, so Oatmeal Lotion is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $85K/yr73K searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 53%top-5 click share · 12 brands · 763 sellers
Flapen Score
Oatmeal Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Oatmeal Lotion is stronger. Inside it, weaker.
Market
The Oatmeal Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Oatmeal Lotion 73K times last year and spent an estimated $85K. The top 5 brands take 80% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $85Ka year
- Top search term
- oatmeal lotion52K searches a year
02 · Price
A sale here is worth $14.01.
Listings sell for $14.01 on average, from $5.82 to $35.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $14.01 that is $1K to $4K a year per listing.
- Average price
- $14.01under the $15 to $100 sweet spot
- Price range
- $5.82–$35.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #341 within Lotions. It carries 9,848 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #341in Lotions
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 9,848per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Oatmeal Lotion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
763
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
53%
Top 20: 99%
Open market
16%
- Brand 134%
- Brand 228%
- Brand 38%
- Brand 45%
- Brand 55%
- Brand 64%
- Open — no brand owns it (6 brands, 16%)
Search terms
Top Oatmeal Lotion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oatmeal lotion52K/yr
- oatmeal lotion for itchy skin9K/yr
- oat lotion7K/yr
- oatmeal body lotion5K/yr
Reviews and returns
What reviews say buyers love and hate about Oatmeal Lotion
We read the reviews and the return reasons for every product selling here.
“Gave him a rash”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oatmeal Lotion questions
Answered from the same tracked data.