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Oars and Alps Deodorant for Men

Maybe

Buyers convert on 13.8% of searches. But the top 5 brands take 100% of clicks, so Oars and Alps Deodorant for Men is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$151K/yr64K searches / yr
90-day growth
+33.4%search demand this quarter
Competition
79%top-5 click share · 1 brands · 5 sellers

Flapen Score

Oars and Alps Deodorant for Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Oars and Alps Deodorant for Men is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oars and Alps Deodorant for Men market on Amazon at a glance

Oars and Alps Deodorant for Men is a $151K a year market on Amazon United States, with 64K searches a year. The top 5 brands take 100% of clicks. Demand peaks in Jun. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 64K times a year and 13.8% buy. Search demand moved +33.4% in 90 days, so the market is growing into its $151K a year.

Search volume
64K
Search growth, 90 days
+33.4%
Conversion
13.8%
Market size
$151K

02 · Money

The money is there.

Shoppers bought 10K to 13K units at $17.20 on average, 750 to 1,000 per product. Units times price is $172K to $215K a year.

Units sold
10K–13K
Units per product
750–1,000
Average price
$17.20
Units × price
$172K–$215K

03 · Shelf

Brands here are established.

The average listing ranks #259. 100% of listings ship Prime. 100% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.0% of the time. The average brand has sold here for 74 months.

Average BSR
#259
Prime
100%
Sponsored
100%
Out of stock
0.0%
Average brand age
74 months

Products

Top Oars and Alps Deodorant for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

$0$23K$45K$68K$91K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Oars + Alps100%

Demand

Oars and Alps Deodorant for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Oars and Alps Deodorant for Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell30%+1.93

Scent does not last long

there is almost ZERO scent

Doesn't work at all for the smell

Allergies20%−0.16

Burns and rash

left a red rash

causes skin irritation

Value For Money7%−0.18

Overall a bad investment

Unfortunate waste of $40

not worth the money

Functionality-Overall6%−0.17

Ineffective

Does not work for me

Does not work well

Durability4%−0.06

Doesnt last and not effective

Only last 1hr

they don't last anywhere near as long as stated

Love

Smell51%+1.93

The scent is fresh

Great fragrance

Great smell

Quality-Overall8%+0.96

Good product

Quality, sturdy and soft housing

Quality

Durability4%−0.06

Lasts all day

it lasts well throughout the day even with workouts

Long lasting

Efficiency4%+0.61

Works well

These work fine for normal activities

Soft Feel3%

goes on smooth

soft housing

Goes on smooth and easy

Return

1.0% Return rate 10% Fixable by listing

Smell54%▅▆▇▇▆█

Scent does not last long

there is almost ZERO scent

Doesn't work at all for the smell

Functionality-Overall11%▄█▄▅▄▄

Ineffective

Does not work for me

Does not work well

Advertised Vs Actual Product8%▅█▄▅█▄

Not the same

Product Condition5%▄▄▅██▃
Defective Material/Parts4%▃▇▄▃█▂

FAQ

Common Oars and Alps Deodorant for Men questions

Answered from the same tracked data.