Is oars and alps deodorant for men profitable to sell on Amazon United States?

The niche generates $151K/yr across 11 tracked products. 90-day search growth is +33.4%. Flapen's verdict: Worth a look (55/100).

How competitive is the oars and alps deodorant for men niche?

1 brands and 5 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in oars and alps deodorant for men?

Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 1.0%.

When does demand for oars and alps deodorant for men peak?

Demand peaks in Jun; the busiest month runs 1.5× the quietest.

What does it cost to enter the oars and alps deodorant for men niche?

Listings span $12.21–$35.26; the average listing price is $17.20 (sweet spot $15–$100). The average incumbent carries 2,243 reviews — the moat a new listing must climb.

oars and alps deodorant for men

Worth a look

Shows searches that convert (13.8% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Price range

Great$12.21–$35.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.20

avg listing price — sweet spot $15–$100

Growth

Good+33.4%

90-day search growth — must beat 0% to launch

Review moat

Okay2,243.36

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$151K

$151K/yr · 64K searches

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, oars and alps deodorant for men is a $151K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Worth a look — 55/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

oars and alps deodorant for men market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: $172K–$215K; units × avg price
Conversion rate: 13.8%
Avg BSR: #259
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 74 months
Avg seller age: 136 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Oars + Alps100%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +33.4% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 1.5×

Open Trend

Top oars and alps deodorant for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Oars + Alps Aluminum Free Deodorant for Men | Long Lasting Odor Protection Clear & Free of White Residue Anti-Chafing Smooth Glide Dermatologist Tested Fresh Ocean Splash 1pk 2.6oz

Oars + Alps$12.214.0★2,978 rev

Oars + Alps Aluminum Free Deodorant for Men | Long Lasting Odor Protection Clear & Free of White Residue Anti-Chafing Smooth Glide Dermatologist Tested Deep Sea Glacier 1pk 2.6oz

Oars + Alps$12.484.0★1,400 rev

Oars + Alps Aluminum Free Deodorant for Men | Long Lasting Odor Protection Clear & Free of White Residue Anti-Chafing Smooth Glide Dermatologist Tested California Coast 1pk 2.6oz

Oars + Alps$12.464.0★3,060 rev

Oars + Alps Aluminum Free Deodorant for Men | Long Lasting Odor Protection Clear & Free of White Residue Anti-Chafing Smooth Glide Dermatologist Tested Deep Sea Glacier 2pk 2.6oz

Oars + Alps$25.914.5★362 rev

Oars + Alps Aluminum Free Deodorant for Men | Long Lasting Odor Protection Clear & Free of White Residue Anti-Chafing Smooth Glide Dermatologist Tested Aspen Air 1pk 2.6oz

Oars + Alps$13.044.0★3,060 rev

Newest

by launch date

Oars + Alps Full Body Deodorant Spray for Men & Women Aluminum Free Deodorant Spray Dermatologist Tested Extra Strength Travel Size Long Lasting Odor Protection Fresh Ocean Splash

Oars + Alps$13.31177 rev

2y ago

Oars + Alps Aluminum Free Deodorant for Men | Long Lasting Odor Protection Clear & Free of White Residue Anti-Chafing Smooth Glide Dermatologist Tested Bergamot Grove 1pk 2.6oz

Oars + Alps$13.483,060 rev

4y ago

Oars + Alps Aluminum Free Deodorant for Men | Long Lasting Odor Protection Clear & Free of White Residue Anti-Chafing Smooth Glide Dermatologist Tested Aspen Air 1pk 2.6oz

Oars + Alps$13.043,060 rev

4y ago

Oars + Alps Aluminum Free Deodorant for Men | Long Lasting Odor Protection Clear & Free of White Residue Anti-Chafing Smooth Glide Dermatologist Tested Variety Pack 3pk 2.6oz

Oars + Alps$35.263,060 rev

5y ago

Oars + Alps Aluminum Free Deodorant for Men | Long Lasting Odor Protection Clear & Free of White Residue Anti-Chafing Smooth Glide Dermatologist Tested Deep Sea Glacier 2pk 2.6oz

Oars + Alps$25.91362 rev

6y ago

What buyers say about oars and alps deodorant for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell51%

“The scent is fresh”

Quality-Overall8%

“Good product”

Durability4%

“Lasts all day”

Efficiency4%

“Works well”

Soft Feel3%

“goes on smooth”

Residue2%

“Strong and doesnt leave residue”

Value For Money2%

“Well priced too”

Allergies1%

“It has no harmful ingredients for the skin”

Suitability Winter Weather1%

“Worked great for deeply cold winter”

Suitable For Indoor1%

“Probably best suited for someone with an indoor job”

What buyers complain about

Smell30%

“Scent does not last long”

Allergies20%

“Burns and rash”

Value For Money7%

“Overall a bad investment”

Functionality-Overall6%

“Ineffective”

Durability4%

“Doesnt last and not effective”

Moist/Dry3%

“Didn't hold up on keeping me dry”

Ingredients-Overall3%

“Product no longer contains 2-Methyl 5-Cyclohexylpentanol as anti-bacterial agent”

Strength3%

“Not strong enough”

Adhesion/Stickiness2%

“leaving too much of the stick unaccessible and unused even when cranked to the max”

Advertised Vs Actual Product1%

“Not the same”

Top return reasons

Smell54%

Functionality-Overall11%

Advertised Vs Actual Product8%

Product Condition5%

Defective Material/Parts4%

Value For Money3%

Stain Resistance2%

Ingredients-Overall2%

Durability1%

Size-Overall1%

Common questions

Is oars and alps deodorant for men profitable to sell on Amazon United States?: The niche generates $151K/yr across 11 tracked products. 90-day search growth is +33.4%. Flapen's verdict: Worth a look (55/100).
How competitive is the oars and alps deodorant for men niche?: 1 brands and 5 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in oars and alps deodorant for men?: Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 1.0%.
When does demand for oars and alps deodorant for men peak?: Demand peaks in Jun; the busiest month runs 1.5× the quietest.
What does it cost to enter the oars and alps deodorant for men niche?: Listings span $12.21–$35.26; the average listing price is $17.20 (sweet spot $15–$100). The average incumbent carries 2,243 reviews — the moat a new listing must climb.