Is oakcha perfume profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 11 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Skip it (48/100).

How competitive is the oakcha perfume niche?

2 brands and 4 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in oakcha perfume?

Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.2%.

When does demand for oakcha perfume peak?

Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the oakcha perfume niche?

Listings span $24.41–$58.52; the average listing price is $34.12 (sweet spot $15–$100). The average incumbent carries 6,637 reviews — the moat a new listing must climb.

oakcha perfume

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible$34.12

avg listing price — sweet spot $15–$100

Price range

Incredible$24.41–$58.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.3M

$1.3M/yr · 1.3M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Growth

Okay+2.5%

90-day search growth — must beat 0% to launch

Review moat

Bad6,637.27

avg incumbent reviews — the moat a new listing must climb

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, oakcha perfume is a $1.3M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

oakcha perfume market data

Units sold / yr: 50K–60K; avg 5,000–6,000/product
Revenue / yr: $1.7M–$2.0M; units × avg price
Conversion rate: 3.0%
Avg BSR: #112
Page quality: 0%
Prime: 91%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 139 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Sol de Janeiro97%
OUSHANG3%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +2.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top oakcha perfume search terms

sol de janeiro 68492K/yr +18.8%5.6% conv.
sol de janeiro 48149K/yr +10.8%4.3% conv.
oakcha perfume136K/yr -13.5%0.1% conv.
fruity perfume60K/yr +38.1%0.1% conv.
perfume cheap55K/yr -1.8%0.0% conv.
perfume dupes39K/yr -3.1%0.0% conv.
french perfume37K/yr -14.9%0.0% conv.
cheirosa 6826K/yr +22.8%5.6% conv.
68 perfume20K/yr -14.7%4.7% conv.
48 sol de janeiro perfume25K/yr -13.5%3.9% conv.

All search terms

Top oakcha perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sol de Janeiro Cheirosa 68 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.

Sol de Janeiro$24.474.6★20,835 rev

Sol de Janeiro Cheirosa 68 Hair & Body Fragrance Mist 240mL/8.1 fl oz.

Sol de Janeiro$34.854.6★20,835 rev

Sol de Janeiro Cheirosa 48 Hair & Body Fragrance Mist 90mL/3.0 fl oz.

Sol de Janeiro$24.414.8★1,002 rev

SOL DE JANEIRO Beija Flor Jet Set

Sol de Janeiro$30.204.7★19,389 rev

Sol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 68)

Sol de Janeiro$25.563.9★176 rev

Newest

by launch date

Sol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 68)

Sol de Janeiro$25.56176 rev

3mo ago

OUSHANG Love in Rome Perfume for Women and Men Vanilla Fruity Woody Scent Elegant Romantic Fragrance Long Lasting 8+ Hours Extrait de Parfum

OUSHANG$26.80158 rev

7mo ago

Sol de Janeiro Cheirosa 48 Hair & Body Fragrance Mist 90mL/3.0 fl oz.

Sol de Janeiro$24.411,002 rev

11mo ago

Sol de Janeiro Cheirosa 48 Hair & Body Fragrance Mist 240mL/8.1 fl oz.

Sol de Janeiro$33.261,002 rev

11mo ago

SOL DE JANEIRO Beija Flor Elasti-Body Oil 100 ml/ 3.4 fl oz

Sol de Janeiro$48.02281 rev

1y ago

What buyers say about oakcha perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell67%

“Light fragrance”

Value For Money4%

“Worth it”

Quality-Overall3%

“Excelente kit muy bueno”

Size-Overall3%

“can fit in my bag”

Soft Feel2%

“It has a smooth”

Durability2%

“Longevity seemed decent, and it does have that strong, concentrated feel”

Advertised Vs Actual Product2%

“Product IS AS DESCRIBED”

Ease Of Use1%

“Easy to use”

Moist/Dry1%

“Very hydrating and luxurious”

Ease Of Application1%

“Application is simple”

What buyers complain about

Smell40%

“Very artificial smell”

Value For Money9%

“Waste of money”

Size-Overall6%

“Its a really tiny container”

Durability6%

“Broke immediately”

Advertised Vs Actual Product2%

“not the product it claims to be”

Texture/Consistency-Overall1%

“Bad consistency”

Quality-Overall1%

“terrible quality broke inmediatly”

Adhesion/Stickiness1%

“The stick broke in two days of using it”

Moist/Dry1%

“What's worse is that it got me soaked when I opened it”

Lather1%

“It doesnt lather well”

Top return reasons

Smell56%

Size-Overall9%

Advertised Vs Actual Product7%

Value For Money5%

Durability4%

Defective Material/Parts4%

Adhesion/Stickiness2%

Product Condition2%

Functionality-Overall2%

Texture/Consistency-Overall2%

Common questions

Is oakcha perfume profitable to sell on Amazon United States?: The niche generates $1.3M/yr across 11 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Skip it (48/100).
How competitive is the oakcha perfume niche?: 2 brands and 4 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in oakcha perfume?: Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.2%.
When does demand for oakcha perfume peak?: Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the oakcha perfume niche?: Listings span $24.41–$58.52; the average listing price is $34.12 (sweet spot $15–$100). The average incumbent carries 6,637 reviews — the moat a new listing must climb.