Is oak essentials body lotion profitable to sell on Amazon United States?

The niche generates $87K/yr across 7 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +56.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the oak essentials body lotion niche?

2 brands and 61 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in oak essentials body lotion?

Top complaints mined from reviews: Smell, Value For Money, Motor Power. The return rate is 0.8%.

What does it cost to enter the oak essentials body lotion niche?

Listings span $6.26–$51.57; the average listing price is $18.99 (sweet spot $15–$100). The average incumbent carries 1,791 reviews — the moat a new listing must climb.

oak essentials body lotion

Worth a look

Shows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.99

avg listing price — sweet spot $15–$100

Price range

Great$6.26–$51.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+56.8%

90-day search growth — must beat 0% to launch

Review moat

Okay1,790.57

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$87K

$87K/yr · 46K searches

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, oak essentials body lotion is a $87K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

oak essentials body lotion market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $57K–$76K; units × avg price
Conversion rate: 9.9%
Avg BSR: #544
Page quality: 0%
Prime: 100%
Sponsored: 57%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 135 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Hempz51%
Oak Essentials49%

Demand

Weekly Amazon search volume, last 45 weeks — +56.8% search growth over the last 90 days.

Open Trend

Top oak essentials body lotion search terms

oak essentials body lotion31K/yr +69.2%7.6% conv.
hempz ocean breeze5K/yr +96.1%10.9% conv.
hempz ocean breeze lotion6K/yr -11.8%15.6% conv.
oak essentials luminous body lotion3K/yr +132.7%6.1% conv.
oak essentials lotion2K/yr +69.7%7.1% conv.

All search terms

Top oak essentials body lotion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Oak Essentials Luminous Body Lotion Hydrating Body Lotion for Women with Blue Tansy Rose Oil Shea Butter and Coconut Oil Lightweight Moisturizer for Dry and Sensitive Skin 10.1 Fl Oz

Oak Essentials$51.573.7★183 rev

Hempz Body Lotion - Ocean Breeze Limited Edition Daily Moisturizing Cream Shea Butter Aloe Body Moisturizer - Skin Care Products Hemp Seed Oil - 17 Fl Oz

Hempz$17.894.7★5,703 rev

Oak Essentials Luminous Body Lotion Travel Body Lotion for Women with Blue Tansy Rose Oil Shea Butter and Coconut Oil Lightweight Moisturizer for Dry and Sensitive Skin 1.33 Fl Oz

Oak Essentials$16.453.7★183 rev

Hempz Body Lotion - Ocean Breeze Limited Edition Mini Daily Moisturizing Cream Shea Butter Aloe Body Moisturizer - Skin Care Products All Natural Hemp Seed Oil - Travel Size 2.25 Fl Oz

Hempz$6.264.7★5,703 rev

Hempz Ocean Breeze Body Serum with Hyaluronic Acid Light weight Fast Absorbing Cream Gel 8.5 fl.oz.

Hempz$13.924.3★205 rev

Newest

by launch date

Hempz Ocean Breeze Body Moisturizer Spray Hydrating Lightweight Mist with Hyaluronic Acid Travel Friendly 3.4 fl.oz.

Hempz$12.19304 rev

5mo ago

Oak Essentials Luminous Body Lotion Hydrating Body Lotion for Women with Blue Tansy Rose Oil Shea Butter and Coconut Oil Lightweight Moisturizer for Dry and Sensitive Skin 10.1 Fl Oz

Oak Essentials$51.57183 rev

10mo ago

Oak Essentials Luminous Body Lotion Travel Body Lotion for Women with Blue Tansy Rose Oil Shea Butter and Coconut Oil Lightweight Moisturizer for Dry and Sensitive Skin 1.33 Fl Oz

Oak Essentials$16.45183 rev

11mo ago

Hempz Ocean Breeze Body Serum with Hyaluronic Acid Light weight Fast Absorbing Cream Gel 8.5 fl.oz.

Hempz$13.92205 rev

11mo ago

Hempz Ocean Breeze Hydrating Daily Moisturizer - Hydrating Day Cream Rich with Minerals Vitamin C & Hempseed Oil to Hydrate & Repair Extremely Dry or Sensitive Skin for Face & Body 3 Oz

Hempz$14.64253 rev

2y ago

What buyers say about oak essentials body lotion

What buyers praise and complain about, mined from review topics.

What buyers love

Smell45%

“Fantastic fragrance”

Moist/Dry15%

“It's very moisturizing”

Soft Feel10%

“Soft feeling”

Quality-Overall5%

“Great Product”

Suitability Dry Skin3%

“The absolute best light weight moisturizer for the driest of dry skins”

Absorbency2%

“It absorbs nicely”

Suitability Combination Skin2%

“its great for all skin types”

Size-Overall2%

“Its a great size”

Adhesion/Stickiness1%

“It doesnt stay sticky or damp and it leaves my skin feeling fresh & hydrated”

Value For Money1%

“So worth the price for me”

What buyers complain about

Smell41%

“Not pleasant scent”

Value For Money8%

“Too pricey”

Motor Power6%

“Pump doesnt work”

Moist/Dry5%

“not very moisturizing”

Thickness3%

“This lotion is thicker than most I've tried”

Durability3%

“the glass top was broke both times so i decided not too order it again”

Advertised Vs Actual Product2%

“Not all that they said it was”

Dilute/Watery2%

“very liquidy”

Size-Overall2%

“Not as large as expected”

Oily/Greasy1%

“And greasy”

Top return reasons

Smell56%

Motor Power8%

Advertised Vs Actual Product7%

Leak-Proof5%

Size-Overall5%

Moist/Dry4%

Defective Material/Parts3%

Value For Money3%

Adhesion/Stickiness3%

Product Condition1%

Common questions

Is oak essentials body lotion profitable to sell on Amazon United States?: The niche generates $87K/yr across 7 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +56.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the oak essentials body lotion niche?: 2 brands and 61 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in oak essentials body lotion?: Top complaints mined from reviews: Smell, Value For Money, Motor Power. The return rate is 0.8%.
What does it cost to enter the oak essentials body lotion niche?: Listings span $6.26–$51.57; the average listing price is $18.99 (sweet spot $15–$100). The average incumbent carries 1,791 reviews — the moat a new listing must climb.