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Oak Essentials Body Lotion

Maybe

An estimated 0.8% of orders come back. But the top 5 brands take 100% of clicks, so Oak Essentials Body Lotion is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$87K/yr46K searches / yr
90-day growth
+56.8%search demand this quarter
Competition
94%top-5 click share · 2 brands · 61 sellers

Flapen Score

Oak Essentials Body Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Oak Essentials Body Lotion is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oak Essentials Body Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Oak Essentials Body Lotion 46K times last year and spent an estimated $87K. All 2 brands take every click. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +56.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+56.8%
Conversion, latest week
9.9%
Market size, estimated
$87Ka year
Top search term
oak essentials body lotion31K searches a year

02 · Price

A sale here is worth $18.99.

Listings sell for $18.99 on average, from $6.26 to $51.57. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $18.99 that is $5K to $9K a year per listing.

Average price
$18.99inside the $15 to $100 sweet spot
Price range
$6.26–$51.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #544 within Lotions. It carries 1,791 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#544in Lotions
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
1,791per listing
Listings tracked
7

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
64 months

Products

Top Oak Essentials Body Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

61

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 151%
  • Brand 249%

Demand

Oak Essentials Body Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Dec · busiest ÷ quietest = 5.7× · 11 of 12 months tracked

Search terms

Top Oak Essentials Body Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oak essentials body lotion31K/yr
  • hempz ocean breeze5K/yr
  • hempz ocean breeze lotion6K/yr
  • oak essentials luminous body lotion3K/yr
  • oak essentials lotion2K/yr

Reviews and returns

What reviews say buyers love and hate about Oak Essentials Body Lotion

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Smell”
41%of negative reviews mention “Smell”
0.8%of orders come back
“Not pleasant scent”
A buyer, on “Smell”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Oak Essentials Body Lotion questions

Answered from the same tracked data.