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O Boticario

Fail

The top 5 brands take 97% of clicks, so O Boticario is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$53K/yr202K searches / yr
90-day growth
+7.7%search demand this quarter
Competition
47%top-5 click share · 7 brands · 24 sellers

Flapen Score

O Boticario against its category

The dotted line is the Beauty & Personal Care average. Past it, O Boticario is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The O Boticario market on Amazon at a glance

Shoppers on Amazon United States searched for O Boticario 202K times last year and spent an estimated $53K. The top 5 brands take 97% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
+7.7%
Conversion, latest week
0.9%
Market size, estimated
$53Ka year
Top search term
o boticario52K searches a year

02 · Price

A sale here is worth $30.07.

Listings sell for $30.07 on average, from $9.91 to $60.00. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $30.07 that is $0 to $3K a year per listing.

Average price
$30.07inside the $15 to $100 sweet spot
Price range
$9.91–$60.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #1,748 within Lotions. It carries 657 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
63%
Out of stock, average day
6.2%
Average rank
#1,748in Lotions
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
657per listing
Listings tracked
30

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top O Boticario products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

24

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

1%

  • Brand 131%
  • Brand 230%
  • Brand 317%
  • Brand 414%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

O Boticario search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Apr, Nov, Dec · busiest ÷ quietest = 2.8× · 9 of 12 months tracked

Search terms

Top O Boticario search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • o boticario52K/yr
  • boticario40K/yr
  • paixao body oil23K/yr
  • paixao9K/yr
  • boticario brazil products21K/yr
  • oleo paixao7K/yr
  • o boticario perfume10K/yr
  • oboticario8K/yr
  • oboticario perfumes9K/yr
  • paixao oil5K/yr

Reviews and returns

What reviews say buyers love and hate about O Boticario

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “Smell”
46%of negative reviews mention “Smell”
1.8%of orders come back
“Doesnt smell good at all”
A buyer, on “Smell”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common O Boticario questions

Answered from the same tracked data.