O Boticario
FailThe top 5 brands take 97% of clicks, so O Boticario is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $53K/yr202K searches / yr
- 90-day growth
- +7.7%search demand this quarter
- Competition
- 47%top-5 click share · 7 brands · 24 sellers
Flapen Score
O Boticario against its category
The dotted line is the Beauty & Personal Care average. Past it, O Boticario is stronger. Inside it, weaker.
Market
The O Boticario market on Amazon at a glance
Shoppers on Amazon United States searched for O Boticario 202K times last year and spent an estimated $53K. The top 5 brands take 97% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.
- Searches, last 12 months
- 202K
- Growth, 90 days vs prior 90
- +7.7%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $53Ka year
- Top search term
- o boticario52K searches a year
02 · Price
A sale here is worth $30.07.
Listings sell for $30.07 on average, from $9.91 to $60.00. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $30.07 that is $0 to $3K a year per listing.
- Average price
- $30.07inside the $15 to $100 sweet spot
- Price range
- $9.91–$60.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #1,748 within Lotions. It carries 657 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 63%
- Out of stock, average day
- 6.2%
- Average rank
- #1,748in Lotions
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 657per listing
- Listings tracked
- 30
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top O Boticario products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Body Oil Paixao Temptation- 6.76 Fl Oz
- Price
- $19.84
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

Paixo Almond Oil for Body 200 Ml (Irresistivel)
- Price
- $24.64
- Rating
- 4.7/5
- Reviews
- 557
- Age
- 12y ago

Nativa SPA by O Boticario Plum Body Oil Enriched with Purified Quinoa Drops to Boost Hydration 6.8 Ounce
- Price
- $23.78
- Rating
- 4.4/5
- Reviews
- 2,984
- Age
- 5y ago

Nativa SPA by O Boticrio Black Plum Body Oil Scented Moisturizer Enriched with Purified Quinoa Drops to Boost Hydration 6.8 Ounce
- Price
- $24.05
- Rating
- 4.4/5
- Reviews
- 2,984
- Age
- 8y ago

Brex America Paixao Oleo Corporal Tentadora 200 ml | Brazil Body Oil
- Price
- $26.19
- Rating
- 4.3/5
- Reviews
- 47
- Age
- 2y ago
Trending
estimated 90-day click momentum
Paixo Body Oil Tentadora Ruby Plum Scent with Almond Oil 24h Hydration 200ml - After Shower Moisturizing Oil for Women & Men Nourishing
- Price
- $29.96
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

ClosJery Forever And Always Necklaces For Couples Set His Her Stainless Steel Cute Heart Engraved Lettering Promise Relationship Matching Couples Necklace Rings Valentine Day Gift (Pillar)
- Price
- $13.12
- Rating
- 4.2/5
- Reviews
- 115
- Age
- 5y ago

Oleo paixao irresistivel Flor de lis 100ml
- Price
- $9.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Body Oil Paixao Temptation- 6.76 Fl Oz
- Price
- $19.84
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

Paixo Framboesa Negra/Blackberry Oil for Body 100 Ml
- Price
- $11.95
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1y ago
Newest
by launch date
Paixo Body Oil Tentadora Ruby Plum Scent with Almond Oil 24h Hydration 200ml - After Shower Moisturizing Oil for Women & Men Nourishing
- Price
- $29.96
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

Body Oil Paixao Temptation- 6.76 Fl Oz
- Price
- $19.84
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

Paixo Flor de Baunilha Body oil 100 Ml/Vanilla Passion Flower for Body 100 Ml
- Price
- $11.39
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 11mo ago

Paixo Framboesa Negra/Blackberry Oil for Body 100 Ml
- Price
- $11.95
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1y ago

Oleo paixao irresistivel Flor de lis 100ml
- Price
- $9.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
24
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 89%
Open market
1%
- O BOTICARIO31%
- Generic30%
- NATIVA SPA O BOTICÁRIO17%
- Paixao14%
- Brex America5%
- Malbec2%
- Open — no brand owns it (1 brand, 1%)
Demand
O Boticario search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Nov, Dec · busiest ÷ quietest = 2.8× · 9 of 12 months tracked
Search terms
Top O Boticario search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- o boticario52K/yr
- boticario40K/yr
- paixao body oil23K/yr
- paixao9K/yr
- boticario brazil products21K/yr
- oleo paixao7K/yr
- o boticario perfume10K/yr
- oboticario8K/yr
- oboticario perfumes9K/yr
- paixao oil5K/yr
Reviews and returns
What reviews say buyers love and hate about O Boticario
We read the reviews and the return reasons for every product selling here.
“Doesnt smell good at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common O Boticario questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









