Nyx Smooshy Matte Lip Balm

Shoppers searched for this 683K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.

Searches, last 12 months

683K

Growth, 90 days vs prior 90

+1.2%

Conversion, latest week

2.0%

Market size, estimated

$126Ka year

Peak month

June4.9× the quietest month

Top search term

elf lipstick200K searches a year

Listings sell for $9.08 on average, from $1.34 to $18.63. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $9.08 that is $908 to $2K a year per listing.

Average price

$9.08under the $15 to $100 sweet spot

Price range

$1.34–$18.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$908–$2K

Returns

1.1%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #70 within Lips. It carries 19,277 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

98%

Out of stock, average day

3.5%

Average rank

#70in Lips

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

19,277per listing

Listings tracked

65

15 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

8Amazon's first-year sales bar

Average brand age

51 months