Nylon Hair Ties

Shoppers searched for this 374K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $265K a year.

Searches, last 12 months

374K

Growth, 90 days vs prior 90

+1.9%

Conversion, latest week

8.3%

Market size, estimated

$265Ka year

Peak month

December1.8× the quietest month

Top search term

gimme hair ties210K searches a year

Listings sell for $8.54 on average, from $2.87 to $23.83. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $8.54 that is $13K to $17K a year per listing.

Average price

$8.54under the $15 to $100 sweet spot

Price range

$2.87–$23.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

$13K–$17K

Returns

0.5%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #474 within Elastics & Ties. It carries 2,815 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#474in Elastics & Ties

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

2,815per listing

Listings tracked

24

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months