Is nylon hair ties profitable to sell on Amazon United States?

The niche generates $265K/yr across 24 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Skip it (43/100).

How competitive is the nylon hair ties niche?

4 brands and 44 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nylon hair ties?

Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Suitability Long Hair, Hair Related. The return rate is 0.5%.

When does demand for nylon hair ties peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the nylon hair ties niche?

Listings span $2.87–$23.83; the average listing price is $8.54 (sweet spot $15–$100). The average incumbent carries 2,815 reviews — the moat a new listing must climb.

nylon hair ties

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay$265K

$265K/yr · 374K searches

Price range

Okay$2.87–$23.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,814.96

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+1.9%

90-day search growth — must beat 0% to launch

Avg price

Bad$8.54

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, nylon hair ties is a $265K/yr Amazon United States market (374K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

nylon hair ties market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: $256K–$342K; units × avg price
Conversion rate: 8.3%
Avg BSR: #474
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 3.9%
Avg brand age: 47 months
Avg seller age: 139 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

GIMME95%
GOODY2%
Nike2%
Kitsch1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top nylon hair ties search terms

gimme hair ties210K/yr +0.9%8.2% conv.
gimme beauty hair ties27K/yr +5.5%6.9% conv.
goody hair20K/yr -10.0%0.1% conv.
gimme thick hair ties11K/yr +2.4%7.0% conv.
gimme beauty10K/yr +9.6%0.9% conv.
hair ties gimme9K/yr +41.6%8.5% conv.
goody rubber bands7K/yr +34.6%2.4% conv.
g hair ties10K/yr +2.0%9.1% conv.
hosiery hair ties8K/yr +18.0%1.1% conv.
goody thick hair ties9K/yr -1.7%1.3% conv.

All search terms

Top nylon hair ties products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gimme Beauty Medium Hold Hair Bands - Seamless Spandex & Nylon Ties for All Hair Types - Damage-Free Comfort Fit Ponytail Holders - No-Crease Elastic Bands for Daily Use - 12 Pack Black

GIMME$7.894.7★6,049 rev

Gimme Beauty Medium Hold Hair Bands - Seamless Nylon & Spandex Ties for All Hair Types - Damage-Free Comfort Fit Ponytail Holders - No-Crease Elastic Bands for Daily Use - 12 Pack Blonde

GIMME$7.954.7★6,049 rev

GIMME Beauty Thick Hair Extra Stretch Bands - Patent-Pending Design for Maximum Hold - Premium Ties for Thick & Curly Hair - Sleek & Strong Hold - Dark Brown 6 Pack

GIMME$7.794.5★10,828 rev

Gimme Beauty Fine Hair Elastic Bands - Slim-Fit Elastic Ties for Fine Brittle or Bleached Hair - No-Dent Gentle-Grip Ponytail Holders for All-Day Comfort - 12 Pack Dark Brown

GIMME$7.904.7★1,717 rev

Gimme Beauty Fine Hair Elastic Bands - Slim-Fit Elastic Ties for Fine Brittle or Bleached Hair - No-Dent Gentle-Grip Ponytail Holders for All-Day Comfort - 12 Pack Light Brown

GIMME$7.924.7★1,717 rev

Newest

by launch date

Gimme Beauty Fine Hair Bands Seamless Nylon - 10 Pack Cobalt/Purple Starburst

GIMME$9.950 rev

1mo ago

Gimme Beauty Thick Hair Extra Stretch Bands - Patent-Pending Design for Maximum Hold - Premium Ties for Thick & Curly Hair - Sleek & Strong Hold - Black 18 Pack

GIMME$23.833 rev

6mo ago

Gimme Beauty Long Hair Seamless Hair Bands - No-Dent Ties for All Types - Firm Hold Elastic Ponytail Holders for Daily Use - Black 10-Pack

GIMME$7.8936 rev

9mo ago

Gimme Beauty Thick Hair Extra Stretch Bands - Patent-Pending Design for Maximum Hold - Premium Ties for Thick & Curly Hair - Sleek & Strong Hold - Black 6 Pack

GIMME$7.6510,828 rev

11mo ago

Nike Womens Flex 6 Pack Hair Tie

Nike$11.9973 rev

1y ago

What buyers say about nylon hair ties

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Great quality and perfect for thick hair”

Stretchability/Expandability/Elasticity12%

“Good Stretch”

Suitability Straight Hair11%

“Perfect for our thick hair”

Hair Styling10%

“Keeps my hair in a tidy ponytail”

Soft Feel8%

“Gentle on hair”

Durability6%

“Theyre super durable”

Comfort-Overall5%

“Comfortable”

Ease Of Use5%

“are easy to use”

Value For Money3%

“Affordable”

Size-Overall3%

“fit”

What buyers complain about

Stretchability/Expandability/Elasticity32%

“Not elastics”

Suitability Long Hair8%

“I have extremely long and thick hair and the band hold my hair perfect”

Hair Related6%

“The GIMME hair band stretched out to twice its size”

Durability5%

“These will not last”

Size-Overall5%

“not a right fit”

Advertised Vs Actual Product5%

“Item not as described”

Value For Money2%

“I wish they were more affordable for the amount you get”

Quality-Overall2%

“Overall quality concern”

Strength2%

“they dont hold well”

Suitability Straight Hair2%

“Not for fine hair”

Top return reasons

Size-Overall20%

Suitability Long Hair19%

Color12%

Advertised Vs Actual Product7%

Suitability Colored Hair5%

Suitability Straight Hair4%

Stretchability/Expandability/Elasticity4%

Suitability Short Hair4%