Nyla Perfume

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $594K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-3.8%

Conversion, latest week

1.1%

Market size, estimated

$594Ka year

Peak month

May8.8× the quietest month

Top search term

arabiyat prestige325K searches a year

Listings sell for $43.40 on average, from $12.48 to $59.57. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $43.40 that is $33K to $43K a year per listing.

Average price

$43.40inside the $15 to $100 sweet spot

Price range

$12.48–$59.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

750–1,000

Revenue per listing a year

$33K–$43K

Returns

0.2%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #276 within Men's. It carries 455 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

86%

Out of stock, average day

3.4%

Average rank

#276in Men's

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

455per listing

Listings tracked

7

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

52 months