nyla perfume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$43.40avg listing price — sweet spot $15–$100
Price range
Great$12.48–$59.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great454.57avg incumbent reviews — the moat a new listing must climb
Market size
Good$594K$594K/yr · 1.2M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nyla perfume is a $594K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Skip it — 45/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
nyla perfume market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- $543K–$651K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #276
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 71%
- Out of stock
- 3.4%
- Avg brand age
- 52 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- my perfumes52%
- ARABIYAT25%
- ARABIYAT PRESTIGE10%
- A CENTER9%
- Marwa Fashion5%
Demand & seasonality
Weekly Amazon search volume, last 63 weeks — -3.8% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 8.8×
Top nyla perfume search terms
- arabiyat prestige325K/yr
- marwa arabiyat prestige283K/yr
- marwa104K/yr
- nyla perfume124K/yr
- arabiyat prestige perfume29K/yr
- marwa cologne49K/yr
- aristo arabiyat prestige19K/yr
- arabiyat prestige marwa78K/yr
- marwa perfume38K/yr
- arabiyat41K/yr
Top nyla perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
my perfumes Arabiyat Prestige Marwa Eau de Parfum 100ml Silver For Men Made in UAE
my perfumes$55.034.2★795 rev
ARABIYAT PRESTIGE MAHD AL DAHAB 100ML EAU DE PARFUM UNISEX FRAGRANCE - WOODY FRESH FRAGRANCE
ARABIYAT$49.224.4★235 rev
ARABIYAT PRESTIGE Aristo Eau De Parfum Cologne for Men & Women Citrus Woody Vanilla Fragrance with Lemon Mandarin Jasmine Musk Sandalwood Long Lasting Luxury Perfume Spray 3.4 Fl Oz
ARABIYAT PRESTIGE$45.434.3★45 rev
A CENTER Marwa Mens Cologne 100ml Spicy Woody Eau de Parfum Bergamot Geranium Guaiac Wood Scent Gift for Him
A CENTER$59.574.2★50 rev
Arabiyat Prestige Nyla Eau De Parfum 2.7 fl oz
ARABIYAT$35.354.4★1,327 rev
Newest
by launch dateA CENTER Marwa Mens Cologne 100ml Spicy Woody Eau de Parfum Bergamot Geranium Guaiac Wood Scent Gift for Him
A CENTER$59.5750 rev
ARABIYAT PRESTIGE Aristo Eau De Parfum Cologne for Men & Women Citrus Woody Vanilla Fragrance with Lemon Mandarin Jasmine Musk Sandalwood Long Lasting Luxury Perfume Spray 3.4 Fl Oz
ARABIYAT PRESTIGE$45.4345 rev
Arabiyat Prestige Nyla Eau De Parfum 2.7 fl oz
ARABIYAT$35.351,327 rev
my perfumes Arabiyat Prestige Marwa Eau de Parfum 100ml Silver For Men Made in UAE
my perfumes$55.03795 rev
ARABIYAT PRESTIGE MAHD AL DAHAB 100ML EAU DE PARFUM UNISEX FRAGRANCE - WOODY FRESH FRAGRANCE
ARABIYAT$49.22235 rev
Trending
90-day click momentumARABIYAT PRESTIGE Aristo Eau De Parfum Cologne for Men & Women Citrus Woody Vanilla Fragrance with Lemon Mandarin Jasmine Musk Sandalwood Long Lasting Luxury Perfume Spray 3.4 Fl Oz
ARABIYAT PRESTIGE$45.434.3★
Marwa Fashion Muslim Hijab for Women - Premium Quality hijab scarf for women made up of 100% Stretchable Polyester Black
Marwa Fashion$12.484.4★
my perfumes Arabiyat Prestige Marwa Eau de Parfum 100ml Silver For Men Made in UAE
my perfumes$55.034.2★
ARABIYAT Prestige La Di Da For Him EDP 100ml
ARABIYAT$46.714.7★
A CENTER Marwa Mens Cologne 100ml Spicy Woody Eau de Parfum Bergamot Geranium Guaiac Wood Scent Gift for Him
A CENTER$59.574.2★
What buyers say about nyla perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“Good quality”
“worth the money”
“Longevity is decent”
“Nice Gift”
“Perfect fit”
“It was as expected”
“Very convenient”
“Very nice spring summer vibes”
“is very smooth”
What buyers complain about
“Smells horrible”
“Doesn't last at all”
“Looks expensive”
“The product is cheap quality”
“on the perfume I gifted is defective”
“Not very strong”
“it triggered my allergies”
“Does not perform well”
“Bottle is heavy”
“Very citrus heavy with a powdery dry down”
Top return reasons
Common questions
- Is nyla perfume profitable to sell on Amazon United States?
- The niche generates $594K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the nyla perfume niche?
- 5 brands and 23 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nyla perfume?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.2%.
- When does demand for nyla perfume peak?
- Demand peaks in May–Jun; the busiest month runs 8.8× the quietest.
- What does it cost to enter the nyla perfume niche?
- Listings span $12.48–$59.57; the average listing price is $43.40 (sweet spot $15–$100). The average incumbent carries 455 reviews — the moat a new listing must climb.