Is nyc curls profitable to sell on Amazon United States?

The niche generates $32K/yr across 3 tracked products. 90-day search growth is +3.7%. Flapen's verdict: Skip it (41/100).

How competitive is the nyc curls niche?

1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nyc curls?

Top complaints mined from reviews: Value For Money, Smell. The return rate is 0.6%.

When does demand for nyc curls peak?

Demand peaks in Jul–Oct; the busiest month runs 1.7× the quietest.

What does it cost to enter the nyc curls niche?

Listings span $18.82–$47.92; the average listing price is $28.53 (sweet spot $15–$100). The average incumbent carries 671 reviews — the moat a new listing must climb.

nyc curls

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible17.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.53

avg listing price — sweet spot $15–$100

Price range

Incredible$18.82–$47.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good671.33

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+3.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$32K

$32K/yr · 6K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, nyc curls is a $32K/yr Amazon United States market (6K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct. Verdict: Skip it — 41/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

nyc curls market data

Units sold / yr: 1K–2K; avg 250–500/product
Revenue / yr: $36K–$43K; units × avg price
Conversion rate: 17.7%
Avg BSR: #1,288
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 83 months
Avg seller age: 149 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

NYC Curls by Carlos Flores100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.7% search growth over the last 90 days.

Peak months: Jul, Oct · busiest ÷ quietest = 1.7×

Open Trend

Top nyc curls products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NYC Curls The Curl Conditioner. (Liter / 33.8 oz)

NYC Curls by Carlos Flores$47.924.6★764 rev

NYC Curls The Curl Conditioner | Daily Leave-in & Deep Conditioner for Curly Coily & Wavy Hair | 3 products in one | Silicone Free & Vegan | 12 FL OZ

NYC Curls by Carlos Flores$18.864.6★764 rev

NYC Curls The Curl Cleanser | Best Sulfate Free Shampoo Alternative for Curly Coily & Wavy Hair | Zero Lather & Color Safe | Sulfate Free & Vegan | 12 FL OZ

NYC Curls by Carlos Flores$18.824.5★486 rev

Newest

by launch date

NYC Curls The Curl Cleanser | Best Sulfate Free Shampoo Alternative for Curly Coily & Wavy Hair | Zero Lather & Color Safe | Sulfate Free & Vegan | 12 FL OZ

NYC Curls by Carlos Flores$18.82486 rev

7y ago

NYC Curls The Curl Conditioner | Daily Leave-in & Deep Conditioner for Curly Coily & Wavy Hair | 3 products in one | Silicone Free & Vegan | 12 FL OZ

NYC Curls by Carlos Flores$18.86764 rev

7y ago

NYC Curls The Curl Conditioner. (Liter / 33.8 oz)

NYC Curls by Carlos Flores$47.92764 rev

9y ago

What buyers say about nyc curls

What buyers praise and complain about, mined from review topics.

What buyers love

Weight Light50%

“Not heavy at all”

Suitability Curly Hair50%

“Works amazing on my curly hair”

What buyers complain about

Value For Money50%

“is unjustifiably expensive”

Smell50%

“Smells nasty, doesnt work, makes hair feel dirty, is unjustifiably expensive”

Top return reasons

Motor Power38%

Smell19%

Advertised Vs Actual Product15%

Moist/Dry8%

Value For Money8%

Leak-Proof8%

Functionality-Overall4%

Common questions

Is nyc curls profitable to sell on Amazon United States?: The niche generates $32K/yr across 3 tracked products. 90-day search growth is +3.7%. Flapen's verdict: Skip it (41/100).
How competitive is the nyc curls niche?: 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nyc curls?: Top complaints mined from reviews: Value For Money, Smell. The return rate is 0.6%.
When does demand for nyc curls peak?: Demand peaks in Jul–Oct; the busiest month runs 1.7× the quietest.
What does it cost to enter the nyc curls niche?: Listings span $18.82–$47.92; the average listing price is $28.53 (sweet spot $15–$100). The average incumbent carries 671 reviews — the moat a new listing must climb.