nuxe lip balm
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.33avg listing price — sweet spot $15–$100
Price range
Good$8.01–$27.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$222K$222K/yr · 172K searches
Review moat
Okay3,818.06avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nuxe lip balm is a $222K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
nuxe lip balm market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- $287K–$358K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #434
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 65%
- Out of stock
- 2.6%
- Avg brand age
- 67 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
34
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
2%
- Eau Thermale Avène27%
- L'OCCITANE22%
- Nuxe20%
- Bioderma19%
- La Roche-Posay8%
- Nécessaire2%
- Open — no brand owns it (3 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.2% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.0×
Top nuxe lip balm search terms
- avene lip balm18K/yr
- bioderma lip balm18K/yr
- loccitane lip balm17K/yr
- nuxe lip balm20K/yr
- caudalie lip balm14K/yr
- french lip balm10K/yr
- loccitane lip10K/yr
- caudalie lip9K/yr
- avene lip8K/yr
- isdin reparador labial6K/yr
Top nuxe lip balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOCCITANE 10% Organic Shea Butter Ultra Rich Lip Balm Stick Moisturizes Nourishes Repairs & Softens Dry Chapped Lips Long Lasting Vegan
L'OCCITANE$10.634.2★3,220 rev
Avne Cold Cream Nutrition Nourishing Lip Balm
Eau Thermale Avène$14.354.4★1,288 rev
Avne Cicalfate+ Restorative Lip Balm
Eau Thermale Avène$16.814.3★1,984 rev
Bioderma - Atoderm - Lip Stick - Hydrating Soothing and Renewing Lip Stick - for Dry Lips
Bioderma$15.014.5★7,870 rev
LOCCITANE Ultra-Rich 10% Shea Butter Nourishing Lip Balm 0.40 fl oz
L'OCCITANE$12.974.4★1,065 rev
Newest
by launch date
Ncessaire The Lip Balm | Hydrating Hyaluronic Acid Lip Balm for Women and Men Mint Oil with Niacinamide + Essential Ceramides. Non-Comedogenic Lip Balm for Dry Lips 15 ml / 0.5 fl oz
Nécessaire$27.11600 rev
The Ordinary Squalane + Amino Acids Hydrating Lip Balm for Lips Elbows and Cuticles 0.5 Fl Oz
The Ordinary$9.141,960 rev
NUXE Lip Oil with Honey & Vitamin E Reve de Miel Lip Gloss 0.33 Fl Oz
Nuxe$23.401,276 rev
NUXE Ultra Nourishing Lip Balm with Shea Butter and Beeswax Lip Mask for Chapped Cracked and Dry Lips Very Rose 0.52 Oz
Nuxe$18.771,021 rev
Bioderma - Atoderm - Lip Stick - Hydrating Soothing and Renewing Lip Stick - for Dry Lips
Bioderma$15.017,870 rev
Trending
90-day click momentum
Le Petit Marseillais | Soin Lvres Nutrition Lvres Dessches (2 tubes de 4 9 g) Baume lvres au beurre de karit amande douce et huile dargan Stick lvres nourrissant
Le Petit Marseillais$11.974.6★
Bioderma - Atoderm - Lip Stick - Hydrating Soothing and Renewing Lip Stick - for Dry Lips - net wt.0.14 oz.
Bioderma$9.434.5★
Avne Cicalfate+ Restorative Lip Balm
Eau Thermale Avène$16.814.3★
NUXE Lip Oil with Honey & Vitamin E Reve de Miel Lip Gloss 0.33 Fl Oz
Nuxe$23.404.2★
NUXE Ultra Nourishing Lip Balm with Shea Butter and Beeswax Lip Mask for Chapped Cracked and Dry Lips Very Rose 0.52 Oz
Nuxe$18.774.3★
What buyers say about nuxe lip balm
What buyers praise and complain about, mined from review topics.What buyers love
“SUPER hydrating”
“Best quality”
“Its smooth and creamy”
“Worth Every Penny”
“clean scent”
“The applicator is amazing”
“Nice texture”
“Outstanding Works”
“lasts well”
“so this is good for a refresh if youre having dry or cracked lips”
What buyers complain about
“Not hydrating at all”
“Expensive”
“Awful smell”
“Its a small container”
“Sometimes itchy and irritated”
“Broke”
“very hard to use”
“this doesnt work well”
“it doesn't really have a thick feeling compared to the bigger ounce I usually get”
“Strange taste”
Top return reasons
Common questions
- Is nuxe lip balm profitable to sell on Amazon United States?
- The niche generates $222K/yr across 17 tracked products. 90-day search growth is -18.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the nuxe lip balm niche?
- 9 brands and 34 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in nuxe lip balm?
- Top complaints mined from reviews: Moist/Dry, Value For Money, Smell. The return rate is 0.5%.
- When does demand for nuxe lip balm peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the nuxe lip balm niche?
- Listings span $8.01–$27.11; the average listing price is $14.33 (sweet spot $15–$100). The average incumbent carries 3,818 reviews — the moat a new listing must climb.