Nuxe Lip Balm

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $222K a year.

Searches, last 12 months

172K

Growth, 90 days vs prior 90

-18.2%

Conversion, latest week

9.0%

Market size, estimated

$222Ka year

Peak month

December4.0× the quietest month

Top search term

avene lip balm18K searches a year

Listings sell for $14.33 on average, from $8.01 to $27.11. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $14.33 that is $14K to $18K a year per listing.

Average price

$14.33under the $15 to $100 sweet spot

Price range

$8.01–$27.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,000–1,250

Revenue per listing a year

$14K–$18K

Returns

0.5%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #434 within Lip Care. It carries 3,818 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#434in Lip Care

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

3,818per listing

Listings tracked

17

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

67 months