nuud deodorant
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$16.63avg listing price — sweet spot $15–$100
Price range
Great$6.78–$44.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$769K$769K/yr · 422K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Review moat
Bad15,346avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nuud deodorant is a $769K/yr Amazon United States market (422K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
nuud deodorant market data
- Units sold / yr
- 50K–60K
- avg 2,500–3,000/product
- Revenue / yr
- $832K–$998K
- units × avg price
- Conversion rate
- 11.0%
- Avg BSR
- #622
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 47%
- Out of stock
- 0.9%
- Avg brand age
- 63 months
- Avg seller age
- 125 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
571
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- hello85%
- Nuud11%
- Lume4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top nuud deodorant search terms
- hello deodorant188K/yr
- hello deodorant for women92K/yr
- nuud deodorant for women26K/yr
- nuud18K/yr
- lume lotion11K/yr
- hello deodorant for men16K/yr
- nuud deodorant15K/yr
- hello sweet coconut deodorant14K/yr
- lume peony rose6K/yr
- lume body cream5K/yr
Top nuud deodorant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
hello Sweet Coconut Aluminum Free Deodorant for Women and Men 72-Hour Deodorant Only 9 Ingredients Baking Soda Free Enriched with Shea Butter Vegan 2.6 oz Stick Deodorant (2 Pack)
hello$13.264.2★10,054 rev
hello Clean + Fresh Aluminum Free Deodorant for Women and Men 72-Hour Deodorant Only 9 Ingredients Baking Soda Free Enriched with Shea Butter Vegan 2.6 oz Stick Deodorant (2 Pack)
hello$14.684.2★10,054 rev
hello Unicorn Aluminum Free Deodorant for Women Girls Safe for Kids Dermatologically tested Natural Fragrance 2 Pack
hello$12.784.2★10,054 rev
hello Sunny Daze Aluminum Free Deodorant for Women and Men 72-Hour Deodorant Only 9 Ingredients Baking Soda Free Enriched with Shea Butter Vegan 2.6 oz Stick Deodorant (2 Pack)
hello$13.054.2★10,054 rev
hello Unicorn Aluminum Free Deodorant for Women and Men with Shea Butter 24-Hour Freshness Baking Soda Free Deodorant Dermatologically Tested 2.6 oz Stick
hello$6.934.5★1,202 rev
Newest
by launch date
hello Golden Hour Aluminum Free Deodorant for Women and Men 72-Hour Deodorant Only 9 Ingredients Baking Soda Free Enriched with Shea Butter Vegan 2.6 oz Stick Deodorant (2 Pack)
hello$12.6410,054 rev
hello Sunny Daze Aluminum Free Deodorant for Women and Men 72-Hour Deodorant Only 9 Ingredients Baking Soda Free Enriched with Shea Butter Vegan 2.6 oz Stick Deodorant (2 Pack)
hello$13.0510,054 rev
hello Deodorant Variety Pack Aluminum Free Deodorant for Women and Men with Shea Butter Lavender Vanilla Sweet Coconut Unicorn Baking Soda Free 3 x 2.6 oz Sticks
hello$19.59334 rev
hello Deodorant Variety Pack Aluminum Free Deodorantfor Women and Men with Shea Butter Lavender Vanilla Sweet Coconut Baking Soda Free 2 x 2.6 oz Sticks
hello$13.38228 rev
nuud The Stick | 45 gram | natural vegan stick deodorant non-toxic certified vegan effective for 48 hours no perfume no aluminium no alcohol no vague chemicals unisex enough for 6-7 weeks
Nuud$19.71212 rev
Trending
90-day click momentumhello Golden Hour Aluminum Free Deodorant for Women and Men 72-Hour Deodorant Only 9 Ingredients Baking Soda Free Enriched with Shea Butter Vegan 2.6 oz Stick Deodorant (2 Pack)
hello$12.644.2★
Lume Whole Body Deodorant - Invisible Cream Tube - 72 Hour Odor Control - Aluminum Free Baking Soda Free Skin Safe - 3.0 ounce (Soft Powder)
Lume$18.374.2★
nuud The Stick | 45 gram | natural vegan stick deodorant non-toxic certified vegan effective for 48 hours no perfume no aluminium no alcohol no vague chemicals unisex enough for 6-7 weeks
Nuud$19.713.4★
hello Clean + Fresh Aluminum Free Deodorant for Women and Men 72-Hour Deodorant Only 9 Ingredients Baking Soda Free Enriched with Shea Butter Vegan 2.6 oz Stick Deodorant (2 Pack)
hello$14.684.2★
Sweet Coconut Roll On Deodorant Aluminum Free for Women & Men 48 Hour Non Sticky Dries Quick No White Residue Travel Size 2 Pack 1.69 oz Each
hello$12.133.8★
What buyers say about nuud deodorant
What buyers praise and complain about, mined from review topics.What buyers love
“Addicting smell”
“Excellent product”
“It works great”
“Exactly as shown”
“NO irritation”
“Worth the money”
“still best used daily”
“Aluminum Free”
“Easy to use”
“is soft”
What buyers complain about
“The strangest smell”
“Doesnt work well”
“Does not last”
“Skin irritation”
“But not worth the price”
“Too dry”
“White Stains”
“Low quality, does not work”
“Hard and dry”
“not list the ingredients”
Top return reasons
Common questions
- Is nuud deodorant profitable to sell on Amazon United States?
- The niche generates $769K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the nuud deodorant niche?
- 3 brands and 571 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nuud deodorant?
- Top complaints mined from reviews: Smell, Functionality-Overall, Durability. The return rate is 0.6%.
- When does demand for nuud deodorant peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the nuud deodorant niche?
- Listings span $6.78–$44.03; the average listing price is $16.63 (sweet spot $15–$100). The average incumbent carries 15,346 reviews — the moat a new listing must climb.