Is nutribella profitable to sell on Amazon United States?

The niche generates $114K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (47/100).

How competitive is the nutribella niche?

6 brands and 21 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 96% of demand.

When does demand for nutribella peak?

Demand peaks in Apr; the busiest month runs 1.7× the quietest.

What does it cost to enter the nutribella niche?

Listings span $10.08–$57.41; the average listing price is $20.22 (sweet spot $15–$100). The average incumbent carries 190 reviews — the moat a new listing must climb.

nutribella

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great190.4

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$20.22

avg listing price — sweet spot $15–$100

Price range

Great$10.08–$57.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay$114K

$114K/yr · 137K searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-12.4%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, nutribella is a $114K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Apr. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

nutribella market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $101K–$121K; units × avg price
Conversion rate: 4.1%
Avg BSR: #1,204
Page quality: 0%
Prime: 87%
Sponsored: 47%
Out of stock: 5.9%
Avg brand age: 45 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Nutribela 1558%
NUTRIBELA1018%
Generic8%
RUUFE8%
Yahve4%
SHAEIO4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.

Peak months: Apr · busiest ÷ quietest = 1.7×

Open Trend

Top nutribella search terms

nutribella37K/yr +19.1%3.4% conv.
nutribela26K/yr +8.5%3.3% conv.
nutribela para el cabello50K/yr -53.3%3.1% conv.
nutribela 158K/yr +11.8%3.7% conv.
nutribela 107K/yr +10.3%3.5% conv.
nutrivela4K/yr -9.0%3.8% conv.
nutrivela tratamiento5K/yr -24.6%3.4% conv.

All search terms

Top nutribella products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tratamiento Reparacion Intensiva Nutribela15 Reconocidos Ingredientes | Intensive Repair Treatment 15 Ingredients 10.1oz-300ml

Nutribela 15$16.354.4★489 rev

Nutribela Hair Mask for damaged dry hair treatment with Avocado Argan Collagen Coconut oil Keratin Aloe Vera Vitamin E Serum Shea Macadamia Deep Conditioner Curly Frizzy cabello maltratado 17Onz

NUTRIBELA10$19.304.5★1,525 rev

Tratamiento Capilar Enzimoterapia Control Frizz Nutribela15 Reconocidos Ingredientes | Frizz Control Enzymotherapy Hair Treatment 15 Ingredients Quala (Regular Size 10.01oz-300ml)

Nutribela 15$15.914.3★221 rev

Nutribela 15 Reparacion Intensiva (3 Pack) Nutribela Shampoo Reparacion Intensiva 400mL + Acondicionador Reparacion Intensiva 400mL + Tratamiento 300mL Nutribela Shampoo y Acondicionador

RUUFE$57.414.5★65 rev

Celulas Madre Control Nutribela15 Reconocidos Ingredientes | Stem Cells Prevention 15 Ingredients Quala (300grams)

Nutribela 15$15.874.4★188 rev

Newest

by launch date

NutriBela 15 Biokeratina - Yahve Hair Treatment Smooth & Manageable with 15 Natural Ingredients 300 ml

Yahve$17.8722 rev

9mo ago

Nutribela 15 Kit (Shampoo + Treatment + Aluminum Cap) Biokeratin | Set Biokeratina Liso y Manejable Nutribela15 Colombia (Champu + Tratamiento + Gorro de Aluminio) (13.5oz + 10.1oz)

Nutribela 15$34.013 rev

11mo ago

Nutribela Treatment Hair Biokeratin | Tratamiento Capilar Biokeratina Liso y Manejable Colombia (10.1oz - 300ml)

Nutribela 15$17.553 rev

11mo ago

SHAEIO$17.075 rev

1y ago

Tratamiento capilar Nutribela 10 keratina natural bioactiva 90 g

Generic$10.0813 rev

1y ago

What buyers say about nutribella

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall34%

“Great product”

Hair Growth20%

“shine to my hair”

Smell16%

“leaves behind a subtle, pleasant scent”

Moist/Dry8%

“It is definitely a great option if you are looking to hydrate”

Soft Feel8%

“A Game-Changer for Hair Repair and Softness”

Brightness/Shine/Glow6%

“It leaves your hair soft and shiny — without a doubt, its amazing”

Hair Styling3%

“Maintains your hair in good spirits”

Texture/Consistency-Overall2%

“had a better texture”

Absorbency2%

“It absorbs beautifully, detangles effortlessly, and leaves behind a subtle, pleasant scent”

Top return reasons

Leak-Proof62%

Product Condition14%

Size-Overall8%

Advertised Vs Actual Product4%

Functionality-Overall4%

Defective Material/Parts4%

Material Quality2%

Moist/Dry2%

Adhesion/Stickiness1%

Common questions

Is nutribella profitable to sell on Amazon United States?: The niche generates $114K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (47/100).
How competitive is the nutribella niche?: 6 brands and 21 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 96% of demand.
When does demand for nutribella peak?: Demand peaks in Apr; the busiest month runs 1.7× the quietest.
What does it cost to enter the nutribella niche?: Listings span $10.08–$57.41; the average listing price is $20.22 (sweet spot $15–$100). The average incumbent carries 190 reviews — the moat a new listing must climb.