Nutrafol Refill
FailThe top 5 brands take 100% of clicks, so Nutrafol Refill is a Fail.
- Flapen Score
- 33 / 100Ranks 10,341 of 10,978 Beauty & Personal Care niches · −15 vs the category median of 4833
- Market size
- $21K/yr5K searches / yr
- 90-day growth
- -12.7%search demand this quarter
- Competition
- 92%top-5 click share · 1 brands · 4 sellers
Flapen Score
Nutrafol Refill against its category
The dotted line is the Beauty & Personal Care average. Past it, Nutrafol Refill is stronger. Inside it, weaker.
Market
The Nutrafol Refill market on Amazon at a glance
Shoppers on Amazon United States searched for Nutrafol Refill 5K times last year and spent an estimated $21K. One brand takes every click. Demand peaks in Jan–Feb–Oct. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- -12.7%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $21Ka year
- Peak month
- October2.1× the quietest month
- Top search term
- nutrafol refill5K searches a year
02 · Price
A sale here is worth $106.44.
Listings sell for $106.44 on average, from $84.56 to $161.81. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $106.44 that is $11K to $27K a year per listing.
- Average price
- $106.44above the $15 to $100 sweet spot
- Price range
- $84.56–$161.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $11K–$27K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Hair Loss Products. It carries 5,822 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #53in Hair Loss Products
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 5,822per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Nutrafol Refill products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nutrafol Womens Hair Growth Supplements for Women Ages 18-44 Clinically Proven Hair Supplement for Visibly Thicker and Stronger Hair Dermatologist Recommended - 1 Month Supply 1 Refill Pouch
- Price
- $84.81
- Rating
- 4.2/5
- Reviews
- 953
- Age
- 4y ago

Nutrafol Womens Balance Hair Growth Supplements Ages 45 and Up Clinically Proven for Visibly Thicker Hair and Scalp Coverage in 3-6 Months Dermatologist Recommended - 1 Month Supply Refill Pouch
- Price
- $85.22
- Rating
- 4.3/5
- Reviews
- 3,791
- Age
- 4y ago

Nutrafol Mens Hair Growth Supplements Clinically Tested for Visibly Thicker Hair and Scalp Coverage Dermatologist Recommended - 1 Month Supply 1 Refill Pouch
- Price
- $85.65
- Rating
- 4.1/5
- Reviews
- 685
- Age
- 4y ago

Nutrafol Womens Balance Hair Growth Supplements for Ages 45+ Clinically Proven for Visibly Thicker Hair and Scalp Coverage Dermatologist Recommended - 2 Month Supply 2 Refill Pouches
- Price
- $161.81
- Rating
- 4.4/5
- Reviews
- 908
- Age
- 4y ago

Nutrafol Womens Hair Growth Supplements Ages 18-44 Clinically Proven for Visibly Thicker and Stronger Hair in 3-6 Months Dermatologist Recommended - 2 Month Supply 2 Refill Pouches
- Price
- $158.18
- Rating
- 4.4/5
- Reviews
- 151
- Age
- 12y ago
Trending
estimated 90-day click momentum
Nutrafol Womens Balance Hair Growth Supplements Ages 45 and Up Clinically Proven for Visibly Thicker Hair and Scalp Coverage in 3-6 Months Dermatologist Recommended - 1 Month Supply Refill Pouch
- Price
- $85.22
- Rating
- 4.3/5
- Reviews
- 3,791
- Age
- 4y ago

Nutrafol Womens Hair Growth Supplements Ages 18-44 Clinically Tested for Visibly Thicker and Stronger Hair Dermatologist Recommended - 1 Month Supply
- Price
- $84.56
- Rating
- 4.2/5
- Reviews
- 18,489
- Age
- 12y ago

Nutrafol Mens Hair Growth Supplements Clinically Tested for Visibly Thicker Hair and Scalp Coverage Dermatologist Recommended - 1 Month Supply 1 Refill Pouch
- Price
- $85.65
- Rating
- 4.1/5
- Reviews
- 685
- Age
- 4y ago

Nutrafol Womens Balance Hair Growth Supplements for Ages 45+ Clinically Proven for Visibly Thicker Hair and Scalp Coverage Dermatologist Recommended - 2 Month Supply 2 Refill Pouches
- Price
- $161.81
- Rating
- 4.4/5
- Reviews
- 908
- Age
- 4y ago

Nutrafol Womens Hair Growth Supplements Ages 18-44 Clinically Proven for Visibly Thicker and Stronger Hair in 3-6 Months Dermatologist Recommended - 2 Month Supply 2 Refill Pouches
- Price
- $158.18
- Rating
- 4.4/5
- Reviews
- 151
- Age
- 12y ago
Newest
by launch date
Nutrafol Womens Balance Hair Growth Supplements Ages 45 and Up Clinically Proven for Visibly Thicker Hair and Scalp Coverage in 3-6 Months Dermatologist Recommended - 1 Month Supply Refill Pouch
- Price
- $85.22
- Rating
- 4.3/5
- Reviews
- 3,791
- Age
- 4y ago

Nutrafol Mens Hair Growth Supplements Clinically Tested for Visibly Thicker Hair and Scalp Coverage Dermatologist Recommended - 1 Month Supply 1 Refill Pouch
- Price
- $85.65
- Rating
- 4.1/5
- Reviews
- 685
- Age
- 4y ago

Nutrafol Womens Hair Growth Supplements for Women Ages 18-44 Clinically Proven Hair Supplement for Visibly Thicker and Stronger Hair Dermatologist Recommended - 1 Month Supply 1 Refill Pouch
- Price
- $84.81
- Rating
- 4.2/5
- Reviews
- 953
- Age
- 4y ago

Nutrafol Womens Balance Hair Growth Supplements for Ages 45+ Clinically Proven for Visibly Thicker Hair and Scalp Coverage Dermatologist Recommended - 2 Month Supply 2 Refill Pouches
- Price
- $161.81
- Rating
- 4.4/5
- Reviews
- 908
- Age
- 4y ago

Nutrafol Womens Balance Hair Growth Supplements Ages 45 and Up Clinically Tested for Visibly Thicker Hair and Scalp Coverage Dermatologist Recommended - 1 Month Supply
- Price
- $84.85
- Rating
- 4.2/5
- Reviews
- 15,776
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
4
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
0%
- Nutrafol100%
Demand
Nutrafol Refill search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct · busiest ÷ quietest = 2.1×
Reviews and returns
What reviews say buyers love and hate about Nutrafol Refill
We read the reviews and the return reasons for every product selling here.
“Too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nutrafol Refill questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









