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Nutrafol Refill

Fail

The top 5 brands take 100% of clicks, so Nutrafol Refill is a Fail.

Flapen Score
33
33 / 100
Ranks 10,341 of 10,978 Beauty & Personal Care niches · −15 vs the category median of 48
Market size
$21K/yr5K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
92%top-5 click share · 1 brands · 4 sellers

Flapen Score

Nutrafol Refill against its category

The dotted line is the Beauty & Personal Care average. Past it, Nutrafol Refill is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nutrafol Refill market on Amazon at a glance

Shoppers on Amazon United States searched for Nutrafol Refill 5K times last year and spent an estimated $21K. One brand takes every click. Demand peaks in Jan–Feb–Oct. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
4.0%
Market size, estimated
$21Ka year
Peak month
October2.1× the quietest month
Top search term
nutrafol refill5K searches a year

02 · Price

A sale here is worth $106.44.

Listings sell for $106.44 on average, from $84.56 to $161.81. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $106.44 that is $11K to $27K a year per listing.

Average price
$106.44above the $15 to $100 sweet spot
Price range
$84.56–$161.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
$11K–$27K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Hair Loss Products. It carries 5,822 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#53in Hair Loss Products
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
5,822per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Nutrafol Refill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Nutrafol Refill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about Nutrafol Refill

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Hair Growth”
27%of negative reviews mention “Value For Money”
0.7%of orders come back
“Too expensive”
A buyer, on “Value For Money”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Nutrafol Refill questions

Answered from the same tracked data.