nutrafol refill
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$106.44avg listing price — sweet spot $15–$100
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,821.86avg incumbent reviews — the moat a new listing must climb
Price range
Bad$84.56–$161.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Market size
Bad$21K$21K/yr · 5K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nutrafol refill is a $21K/yr Amazon United States market (5K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Oct. Verdict: Skip it — 33/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
nutrafol refill market data
- Units sold / yr
- 750–1K
- avg 100–250/product
- Revenue / yr
- $80K–$106K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Nutrafol100%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -12.7% search growth over the last 90 days.Peak months: Jan, Feb, Oct · busiest ÷ quietest = 2.1×
Top nutrafol refill products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nutrafol Womens Hair Growth Supplements for Women Ages 18-44 Clinically Proven Hair Supplement for Visibly Thicker and Stronger Hair Dermatologist Recommended - 1 Month Supply 1 Refill Pouch
Nutrafol$84.814.2★953 rev
Nutrafol Womens Balance Hair Growth Supplements Ages 45 and Up Clinically Proven for Visibly Thicker Hair and Scalp Coverage in 3-6 Months Dermatologist Recommended - 1 Month Supply Refill Pouch
Nutrafol$85.224.3★3,791 rev
Nutrafol Mens Hair Growth Supplements Clinically Tested for Visibly Thicker Hair and Scalp Coverage Dermatologist Recommended - 1 Month Supply 1 Refill Pouch
Nutrafol$85.654.1★685 rev
Nutrafol Womens Balance Hair Growth Supplements for Ages 45+ Clinically Proven for Visibly Thicker Hair and Scalp Coverage Dermatologist Recommended - 2 Month Supply 2 Refill Pouches
Nutrafol$161.814.4★908 rev
Nutrafol Womens Hair Growth Supplements Ages 18-44 Clinically Proven for Visibly Thicker and Stronger Hair in 3-6 Months Dermatologist Recommended - 2 Month Supply 2 Refill Pouches
Nutrafol$158.184.4★151 rev
Newest
by launch dateNutrafol Womens Balance Hair Growth Supplements Ages 45 and Up Clinically Proven for Visibly Thicker Hair and Scalp Coverage in 3-6 Months Dermatologist Recommended - 1 Month Supply Refill Pouch
Nutrafol$85.223,791 rev
Nutrafol Mens Hair Growth Supplements Clinically Tested for Visibly Thicker Hair and Scalp Coverage Dermatologist Recommended - 1 Month Supply 1 Refill Pouch
Nutrafol$85.65685 rev
Nutrafol Womens Hair Growth Supplements for Women Ages 18-44 Clinically Proven Hair Supplement for Visibly Thicker and Stronger Hair Dermatologist Recommended - 1 Month Supply 1 Refill Pouch
Nutrafol$84.81953 rev
Nutrafol Womens Balance Hair Growth Supplements for Ages 45+ Clinically Proven for Visibly Thicker Hair and Scalp Coverage Dermatologist Recommended - 2 Month Supply 2 Refill Pouches
Nutrafol$161.81908 rev
Nutrafol Womens Balance Hair Growth Supplements Ages 45 and Up Clinically Tested for Visibly Thicker Hair and Scalp Coverage Dermatologist Recommended - 1 Month Supply
Nutrafol$84.8515,776 rev
Trending
90-day click momentumNutrafol Womens Balance Hair Growth Supplements Ages 45 and Up Clinically Proven for Visibly Thicker Hair and Scalp Coverage in 3-6 Months Dermatologist Recommended - 1 Month Supply Refill Pouch
Nutrafol$85.224.3★
Nutrafol Womens Hair Growth Supplements Ages 18-44 Clinically Tested for Visibly Thicker and Stronger Hair Dermatologist Recommended - 1 Month Supply
Nutrafol$84.564.2★
Nutrafol Mens Hair Growth Supplements Clinically Tested for Visibly Thicker Hair and Scalp Coverage Dermatologist Recommended - 1 Month Supply 1 Refill Pouch
Nutrafol$85.654.1★
Nutrafol Womens Balance Hair Growth Supplements for Ages 45+ Clinically Proven for Visibly Thicker Hair and Scalp Coverage Dermatologist Recommended - 2 Month Supply 2 Refill Pouches
Nutrafol$161.814.4★
Nutrafol Womens Hair Growth Supplements Ages 18-44 Clinically Proven for Visibly Thicker and Stronger Hair in 3-6 Months Dermatologist Recommended - 2 Month Supply 2 Refill Pouches
Nutrafol$158.184.4★
What buyers say about nutrafol refill
What buyers praise and complain about, mined from review topics.What buyers love
“Helps my hair grows”
“it has pretty great reviews”
“Good price”
“how thick its gotten”
“This has done great for my hair”
“Worked as advertised”
“Great, took the first 4 pills and instant results”
“I have now been using this product for just over a year and have seen significant results”
“on about how great my hair looked”
“its easily avoided”
What buyers complain about
“Too expensive”
“No result at all”
“Bad side effects”
“my hair fell out”
“Capsules smell, strong”
“allergic”
“I saw absolutely no improvement”
“Was I actively getting thinner before this”
“13 months and does NOT work”
“small”
Top return reasons
Common questions
- Is nutrafol refill profitable to sell on Amazon United States?
- The niche generates $21K/yr across 7 tracked products. 90-day search growth is -12.7%. Flapen's verdict: Skip it (33/100).
- How competitive is the nutrafol refill niche?
- 1 brands and 4 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nutrafol refill?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Side Effects. The return rate is 0.7%.
- When does demand for nutrafol refill peak?
- Demand peaks in Jan–Feb–Oct; the busiest month runs 2.1× the quietest.
- What does it cost to enter the nutrafol refill niche?
- Listings span $84.56–$161.81; the average listing price is $106.44 (sweet spot $15–$100). The average incumbent carries 5,822 reviews — the moat a new listing must climb.