nutrafol collagen powder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$83.92avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$19.25–$161.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad$21K$21K/yr · 18K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad50,153.56avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, nutrafol collagen powder is a $21K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
nutrafol collagen powder market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $42K–$63K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #189
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 11.5%
- Avg brand age
- 73 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Nutrafol81%
- Sports Research9%
- vital proteins5%
- Vital Proteins5%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — +7.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top nutrafol collagen powder search terms
- nutrafol collagen powder7K/yr
- nutrafol collagen8K/yr
- nutrafol collagen infusion4K/yr
Top nutrafol collagen powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nutrafol Womens Hair Growth Supplement and Collagen Peptides Powder Ages 18-44 Physician-formulated for Visibly Thicker Stronger Hair Dermatologist Recommended - 1 Month Supply 12 oz Bottle
Nutrafol$124.054.4★463 rev
Nutrafol Womens Balance Hair Growth Supplements Ages 45 and Up Clinically Tested for Visibly Thicker Hair and Scalp Coverage Dermatologist Recommended - 1 Month Supply
Nutrafol$84.854.2★15,776 rev
Nutrafol Mens Hair Growth Supplement and Collagen Peptides Powder Physician-formulated for Visibly Thicker Stronger Hair Dermatologist Recommended - 1 Month Supply 12 oz Bottle
Nutrafol$124.714.0★232 rev
Sports Research Collagen Peptides - Hydrolyzed Type 1 & 3 Collagen Powder Protein Supplement for Healthy Skin Nails & Joints - Easy Mixing Vital Nutrients & Proteins Collagen for Women & Men
Sports Research$30.474.6★129,540 rev
Vital Proteins Collagen Peptides Powder Advanced with Hyaluronic Acid & Vitamin C 20oz Collagen Protein Unflavored 27 Servings
vital proteins$40.964.5★214,365 rev
Newest
by launch date
Nutrafol Womens Balance Hair Growth Supplements Ages 45 and Up Clinically Proven for Visibly Thicker Hair and Scalp Coverage in 3-6 Months Dermatologist Recommended - 1 Month Supply Refill Pouch
Nutrafol$85.223,791 rev
Vital Proteins Collagen Peptides Powder - Supports Hair Nail Skin Bone & Joint Health Unflavored Collagen Protein 9.33 OZ
Vital Proteins$19.2567,728 rev
Nutrafol Womens Hair Growth Supplement and Collagen Peptides Powder Ages 18-44 Physician-formulated for Visibly Thicker Stronger Hair Dermatologist Recommended - 1 Month Supply 12 oz Bottle
Nutrafol$124.05463 rev
Nutrafol Mens Hair Growth Supplement and Collagen Peptides Powder Physician-formulated for Visibly Thicker Stronger Hair Dermatologist Recommended - 1 Month Supply 12 oz Bottle
Nutrafol$124.71232 rev
Nutrafol Womens Balance Hair Growth Supplements Dermatologist Recommended Ages 45 and Up Clinically Proven for Visibly Thicker Hair and Scalp Coverage - 2 Month Supply Pack of 2
Nutrafol$161.21998 rev
Trending
90-day click momentumNutrafol Womens Balance Hair Growth Supplements Dermatologist Recommended Ages 45 and Up Clinically Proven for Visibly Thicker Hair and Scalp Coverage - 2 Month Supply Pack of 2
Nutrafol$161.214.2★
Vital Proteins Collagen Peptides Powder - Supports Hair Nail Skin Bone & Joint Health Unflavored Collagen Protein 9.33 OZ
Vital Proteins$19.254.6★
Nutrafol Womens Balance Hair Growth Supplements Ages 45 and Up Clinically Proven for Visibly Thicker Hair and Scalp Coverage in 3-6 Months Dermatologist Recommended - 1 Month Supply Refill Pouch
Nutrafol$85.224.3★
Nutrafol Womens Balance Hair Growth Supplements Ages 45 and Up Clinically Tested for Visibly Thicker Hair and Scalp Coverage Dermatologist Recommended - 1 Month Supply
Nutrafol$84.854.2★
Nutrafol Womens Hair Growth Supplement and Collagen Peptides Powder Ages 18-44 Physician-formulated for Visibly Thicker Stronger Hair Dermatologist Recommended - 1 Month Supply 12 oz Bottle
Nutrafol$124.054.4★
What buyers say about nutrafol collagen powder
What buyers praise and complain about, mined from review topics.What buyers love
“The quality feels reliable”
“Consistent Results Over Two Years – Noticeable Hair Growth and Skin Benefits”
“Mixes easily”
“Great protein powder”
“Good price”
“Good taste”
“Great for joint pain”
“As Described”
“My skin has a healthy glow”
“EASY TO TAKE”
What buyers complain about
“Expensive”
“Disgusting taste”
“No result at all”
“Difficult to open”
“Awful smell”
“Bad side effects”
“Doesnt dissolve”
“No flavor so I can put it in my coffee”
“allergic”
“my hair fell out”
Top return reasons
Common questions
- Is nutrafol collagen powder profitable to sell on Amazon United States?
- The niche generates $21K/yr across 9 tracked products. 90-day search growth is +7.6%. Flapen's verdict: Skip it (33/100).
- How competitive is the nutrafol collagen powder niche?
- 4 brands and 17 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nutrafol collagen powder?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Functionality-Overall. The return rate is 0.3%.
- When does demand for nutrafol collagen powder peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the nutrafol collagen powder niche?
- Listings span $19.25–$161.21; the average listing price is $83.92 (sweet spot $15–$100). The average incumbent carries 50,154 reviews — the moat a new listing must climb.