Is nurx profitable to sell on Amazon United States?

The niche generates $159K/yr across 8 tracked products. 90-day search growth is +11.8%. Flapen's verdict: Skip it (39/100).

How competitive is the nurx niche?

5 brands and 25 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nurx?

Top complaints mined from reviews: Allergies, Oily/Greasy, Skin Health. The return rate is 0.8%.

When does demand for nurx peak?

Demand peaks in May–Jun; the busiest month runs 2.2× the quietest.

What does it cost to enter the nurx niche?

Listings span $7.93–$19.96; the average listing price is $14.06 (sweet spot $15–$100). The average incumbent carries 6,052 reviews — the moat a new listing must climb.

nurx

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.06

avg listing price — sweet spot $15–$100

Price range

Okay$7.93–$19.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+11.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$159K

$159K/yr · 177K searches

Review moat

Bad6,051.88

avg incumbent reviews — the moat a new listing must climb

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, nurx is a $159K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Skip it — 39/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

nurx market data

Units sold / yr: 13K–15K; avg 1,250–1,500/product
Revenue / yr: $176K–$211K; units × avg price
Conversion rate: 6.4%
Avg BSR: #399
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 50 months
Avg seller age: 122 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

COSRX88%
Polet4%
Generic3%
The Ordinary2%
Good Molecules2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.8% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 2.2×

Open Trend

Top nurx search terms

cosrx retinol60K/yr +5.6%8.7% conv.
retinol gel20K/yr +46.1%0.7% conv.
retinol 0.113K/yr +1.2%0.8% conv.
cosrx retinol 0.1 cream5K/yr +323.7%11.9% conv.
tretinoin gel 0.256K/yr +131.2%0.3% conv.
cosrx retinol 0.513K/yr -30.4%9.2% conv.
cosrx the retinol 0.1 cream7K/yr +43.7%10.2% conv.
retinol cosrx9K/yr -2.4%8.1% conv.
retin a gel6K/yr +17.3%0.3% conv.
cosrx retinol 0.113K/yr -50.7%9.3% conv.

All search terms

Top nurx products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COSRX Retinol 0.1% Cream Anti-aging Eye & Neck Cream with Retinoid Treatment to Firm Skin Reduce Wrinkles Skin Tightening Cream for Fine Lines & Firmness Gentle Daily Korean Skin Care 0.67 fl oz

COSRX$16.464.4★3,451 rev

COSRX Retinol 0.5 Oil Anti-aging Serum with 0.5% Retinoid Treatment for Face Reduce Wrinkles Fine Lines Gentle Skincare for Day & Night Not Tested on Animals Korean Skin Care

COSRX$19.964.6★3,107 rev

COSRX Retinol 0.3% Cream 0.67 Oz Anti-aging Eye & Neck Cream with Retinoid Treatment to Firm Skin Reduce Wrinkles Fine Lines Signs of Aging Gentle Daily Korean Skin Care

COSRX$19.824.5★1,056 rev

Polet Retinol Gel 0.025 Vitamin A Repairs Fine Lines & Wrinkles Scar Treatment Age and Sun Spots Anti-Aging Formula 20 Grams (Retinol Gel 0.025)

Polet$9.224.3★39 rev

Retinol Gel 0.1% with Vitamin A Lightweight Night Serum for Skin Texture & Smooth-Looking Skin 20 g

Generic$10.564.6★85 rev

Newest

by launch date

Retinol Gel 0.1% with Vitamin A Lightweight Night Serum for Skin Texture & Smooth-Looking Skin 20 g

Generic$10.5685 rev

1y ago

Polet Retinol Gel 0.025 Vitamin A Repairs Fine Lines & Wrinkles Scar Treatment Age and Sun Spots Anti-Aging Formula 20 Grams (Retinol Gel 0.025)

Polet$9.2239 rev

1y ago

COSRX Retinol 0.3% Cream 0.67 Oz Anti-aging Eye & Neck Cream with Retinoid Treatment to Firm Skin Reduce Wrinkles Fine Lines Signs of Aging Gentle Daily Korean Skin Care

COSRX$19.821,056 rev

2y ago

COSRX 6X Peptide Collagen Skin Booster Toner Serum for Dull & Uneven Skin Preps Skin with Copper Peptides GHK-Cu Skin Renewal Boosting Facial Essence Korean Skin Care 5.07 oz

COSRX$18.6512,089 rev

2y ago

COSRX Retinol 0.1% Cream Anti-aging Eye & Neck Cream with Retinoid Treatment to Firm Skin Reduce Wrinkles Skin Tightening Cream for Fine Lines & Firmness Gentle Daily Korean Skin Care 0.67 fl oz

COSRX$16.463,451 rev

4y ago

What buyers say about nurx

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money13%

“reasonable price”

Suitability Combination Skin12%

“it worked well for my sensitive skin”

Quality-Overall12%

“Quality at a fair price”

Soft Feel11%

“So soft”

Moist/Dry8%

“Very hydrating”

Suitability Dry Skin5%

“helps reduce some of the dryness”

Allergies4%

“No irritation at all”

Absorbency3%

“absorbs well”

Brightness/Shine/Glow2%

“It gives my face a glow”

Advertised Vs Actual Product2%

“Better than expected”

What buyers complain about

Allergies11%

“Allergic reaction”

Oily/Greasy10%

“Very Oily”

Skin Health6%

“Burned my skin”

Smell6%

“Strange smell”

Functionality-Overall5%

“Its not doing anything”

Moist/Dry5%

“It is not hydrating”

Symptom Reduction4%

“no improvement seen even after 2 tubes”

Suitability Dry Skin4%

“Not working for my dry skin”

Dilute/Watery3%

“Its very watery”

Wrinkles2%

“Not effective on creases around the lips”

Top return reasons

Functionality-Overall12%

Advertised Vs Actual Product10%

Value For Money9%

Oily/Greasy6%

Skin Health6%

Moist/Dry6%

Smell5%

Leak-Proof4%

Product Condition4%

Texture/Consistency-Overall4%

Common questions

Is nurx profitable to sell on Amazon United States?: The niche generates $159K/yr across 8 tracked products. 90-day search growth is +11.8%. Flapen's verdict: Skip it (39/100).
How competitive is the nurx niche?: 5 brands and 25 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nurx?: Top complaints mined from reviews: Allergies, Oily/Greasy, Skin Health. The return rate is 0.8%.
When does demand for nurx peak?: Demand peaks in May–Jun; the busiest month runs 2.2× the quietest.
What does it cost to enter the nurx niche?: Listings span $7.93–$19.96; the average listing price is $14.06 (sweet spot $15–$100). The average incumbent carries 6,052 reviews — the moat a new listing must climb.