Nurx
FailThe top 5 brands take 100% of clicks, so Nurx is a Fail.
- Flapen Score
- 39 / 100Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 4839
- Market size
- $159K/yr177K searches / yr
- 90-day growth
- +11.8%search demand this quarter
- Competition
- 93%top-5 click share · 5 brands · 25 sellers
Flapen Score
Nurx against its category
The dotted line is the Beauty & Personal Care average. Past it, Nurx is stronger. Inside it, weaker.
Market
The Nurx market on Amazon at a glance
Shoppers on Amazon United States searched for Nurx 177K times last year and spent an estimated $159K. All 5 brands take every click. Demand peaks in May–Jun. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.
- Searches, last 12 months
- 177K
- Growth, 90 days vs prior 90
- +11.8%
- Conversion, latest week
- 6.4%
- Market size, estimated
- $159Ka year
- Peak month
- June2.2× the quietest month
- Top search term
- cosrx retinol60K searches a year
02 · Price
A sale here is worth $14.06.
Listings sell for $14.06 on average, from $7.93 to $19.96. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At $14.06 that is $18K to $21K a year per listing.
- Average price
- $14.06under the $15 to $100 sweet spot
- Price range
- $7.93–$19.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $18K–$21K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #399 within Face Moisturizers. It carries 6,052 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #399in Face Moisturizers
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 6,052per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Nurx products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
COSRX Retinol 0.1% Cream Anti-aging Eye & Neck Cream with Retinoid Treatment to Firm Skin Reduce Wrinkles Skin Tightening Cream for Fine Lines & Firmness Gentle Daily Korean Skin Care 0.67 fl oz
- Price
- $16.46
- Rating
- 4.4/5
- Reviews
- 3,451
- Age
- 4y ago

COSRX Retinol 0.5 Oil Anti-aging Serum with 0.5% Retinoid Treatment for Face Reduce Wrinkles Fine Lines Gentle Skincare for Day & Night Not Tested on Animals Korean Skin Care
- Price
- $19.96
- Rating
- 4.6/5
- Reviews
- 3,107
- Age
- 4y ago

COSRX Retinol 0.3% Cream 0.67 Oz Anti-aging Eye & Neck Cream with Retinoid Treatment to Firm Skin Reduce Wrinkles Fine Lines Signs of Aging Gentle Daily Korean Skin Care
- Price
- $19.82
- Rating
- 4.5/5
- Reviews
- 1,056
- Age
- 2y ago

Polet Retinol Gel 0.025 Vitamin A Repairs Fine Lines & Wrinkles Scar Treatment Age and Sun Spots Anti-Aging Formula 20 Grams (Retinol Gel 0.025)
- Price
- $9.22
- Rating
- 4.3/5
- Reviews
- 39
- Age
- 1y ago

Retinol Gel 0.1% with Vitamin A Lightweight Night Serum for Skin Texture & Smooth-Looking Skin 20 g
- Price
- $10.56
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 1y ago
Trending
estimated 90-day click momentum
Polet Retinol Gel 0.025 Vitamin A Repairs Fine Lines & Wrinkles Scar Treatment Age and Sun Spots Anti-Aging Formula 20 Grams (Retinol Gel 0.025)
- Price
- $9.22
- Rating
- 4.3/5
- Reviews
- 39
- Age
- 1y ago

Retinol Gel 0.1% with Vitamin A Lightweight Night Serum for Skin Texture & Smooth-Looking Skin 20 g
- Price
- $10.56
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 1y ago

COSRX Retinol 0.1% Cream Anti-aging Eye & Neck Cream with Retinoid Treatment to Firm Skin Reduce Wrinkles Skin Tightening Cream for Fine Lines & Firmness Gentle Daily Korean Skin Care 0.67 fl oz
- Price
- $16.46
- Rating
- 4.4/5
- Reviews
- 3,451
- Age
- 4y ago

COSRX 6X Peptide Collagen Skin Booster Toner Serum for Dull & Uneven Skin Preps Skin with Copper Peptides GHK-Cu Skin Renewal Boosting Facial Essence Korean Skin Care 5.07 oz
- Price
- $18.65
- Rating
- 4.6/5
- Reviews
- 12,089
- Age
- 2y ago

COSRX Retinol 0.3% Cream 0.67 Oz Anti-aging Eye & Neck Cream with Retinoid Treatment to Firm Skin Reduce Wrinkles Fine Lines Signs of Aging Gentle Daily Korean Skin Care
- Price
- $19.82
- Rating
- 4.5/5
- Reviews
- 1,056
- Age
- 2y ago
Newest
by launch date
Retinol Gel 0.1% with Vitamin A Lightweight Night Serum for Skin Texture & Smooth-Looking Skin 20 g
- Price
- $10.56
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 1y ago

Polet Retinol Gel 0.025 Vitamin A Repairs Fine Lines & Wrinkles Scar Treatment Age and Sun Spots Anti-Aging Formula 20 Grams (Retinol Gel 0.025)
- Price
- $9.22
- Rating
- 4.3/5
- Reviews
- 39
- Age
- 1y ago

COSRX Retinol 0.3% Cream 0.67 Oz Anti-aging Eye & Neck Cream with Retinoid Treatment to Firm Skin Reduce Wrinkles Fine Lines Signs of Aging Gentle Daily Korean Skin Care
- Price
- $19.82
- Rating
- 4.5/5
- Reviews
- 1,056
- Age
- 2y ago

COSRX 6X Peptide Collagen Skin Booster Toner Serum for Dull & Uneven Skin Preps Skin with Copper Peptides GHK-Cu Skin Renewal Boosting Facial Essence Korean Skin Care 5.07 oz
- Price
- $18.65
- Rating
- 4.6/5
- Reviews
- 12,089
- Age
- 2y ago

COSRX Retinol 0.1% Cream Anti-aging Eye & Neck Cream with Retinoid Treatment to Firm Skin Reduce Wrinkles Skin Tightening Cream for Fine Lines & Firmness Gentle Daily Korean Skin Care 0.67 fl oz
- Price
- $16.46
- Rating
- 4.4/5
- Reviews
- 3,451
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
25
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
93%
Top 20: 100%
Open market
0%
- COSRX88%
- Polet4%
- Generic3%
- The Ordinary2%
- Good Molecules2%
Demand
Nurx search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 2.2×
Search terms
Top Nurx search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cosrx retinol60K/yr
- retinol gel20K/yr
- retinol 0.113K/yr
- cosrx retinol 0.1 cream5K/yr
- tretinoin gel 0.256K/yr
- cosrx retinol 0.513K/yr
- cosrx the retinol 0.1 cream7K/yr
- retinol cosrx9K/yr
- retin a gel6K/yr
- cosrx retinol 0.113K/yr
Reviews and returns
What reviews say buyers love and hate about Nurx
We read the reviews and the return reasons for every product selling here.
“Allergic reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nurx questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









