nulastin hair growth serum for scalp
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$85.94avg listing price — sweet spot $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Review moat
Good684.25avg incumbent reviews — the moat a new listing must climb
Price range
Okay$14.79–$192.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-28.1%90-day search growth — must beat 0% to launch
Market size
Bad$38K$38K/yr · 7K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nulastin hair growth serum for scalp is a $38K/yr Amazon United States market (7K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
nulastin hair growth serum for scalp market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $21K–$43K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #866
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- NULASTIN85%
- Nutrafol7%
- The Ordinary6%
- Bare Anatomy2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -28.1% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 4.2×
Top nulastin hair growth serum for scalp products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NULASTIN Scalp Serum - Vibrant Scalp Treatment to Help Improve the Look of Hair Density - Lightweight Fast Absorbing Formula Enriched with Hair-Strengthening Ingredients (1.7 Oz)
NULASTIN$125.853.9★119 rev
NULASTIN Scalp Serum - Vibrant Scalp Treatment to Help Improve the Look of Hair Density - Lightweight Fast Absorbing Formula Enriched with Hair-Strengthening Ingredients (2 Count)
NULASTIN$192.973.9★119 rev
Nutrafol Women Hair Serum for Thinning Hair Clinically Tested to Support Visibly Thicker Stronger-Feeling Hair Vegan Lightweight and Fast-Absorbing 1.7 fl oz 1 Bottle
Nutrafol$65.894.1★3,392 rev
NULASTIN Vibrant Scalp Travel Kit - Hair Shampoo (2.54FlOz) Conditioner (2.54FlOz) & Scalp Scrub (1.7FlOz) for Fine Hair - Volumizing ColorSafe & Vegan Hair Set (3 Count)
NULASTIN$47.784.2★25 rev
NULASTIN NuProtect Leave In Conditioner Spray - Silicone-Free Heat Protectant Detangler Spray Split Ends Hair Treatment & Styling Primer - Color-Safe Formula with 24HR Frizz Control (5 Fl Oz)
NULASTIN$30.814.3★75 rev
Newest
by launch date
Bare Anatomy Advanced Hair Density Serum | 3% Redensyl 4% Anagain 3% Baicapil 1% Capilia Longa Rosemary Biotin & Rice Extract | Reduces Hair Fall Supports Hair Growth for Men & Women | 30 ml
Bare Anatomy$14.79225 rev
NULASTIN Vibrant Scalp Travel Kit - Hair Shampoo (2.54FlOz) Conditioner (2.54FlOz) & Scalp Scrub (1.7FlOz) for Fine Hair - Volumizing ColorSafe & Vegan Hair Set (3 Count)
NULASTIN$47.7825 rev
NULASTIN Solution Serum System - Lash Serum (0.1FlOz) Scalp Treatment (1.7Oz) + Brow Serum (0.1FlOz) - Travel Gift Set for Fuller Lashes Thicker Hair & Defined Brows (3 Count)
NULASTIN$186.8931 rev
NULASTIN NuProtect Leave In Conditioner Spray - Silicone-Free Heat Protectant Detangler Spray Split Ends Hair Treatment & Styling Primer - Color-Safe Formula with 24HR Frizz Control (5 Fl Oz)
NULASTIN$30.8175 rev
The Ordinary Multi-Peptide Serum for Hair Density Peptide-Powered Formula for Thicker Fuller Looking Hair 2 Fl Oz
The Ordinary$22.561,488 rev
Trending
90-day click momentumBare Anatomy Advanced Hair Density Serum | 3% Redensyl 4% Anagain 3% Baicapil 1% Capilia Longa Rosemary Biotin & Rice Extract | Reduces Hair Fall Supports Hair Growth for Men & Women | 30 ml
Bare Anatomy$14.794.2★
NULASTIN Vibrant Scalp Travel Kit - Hair Shampoo (2.54FlOz) Conditioner (2.54FlOz) & Scalp Scrub (1.7FlOz) for Fine Hair - Volumizing ColorSafe & Vegan Hair Set (3 Count)
NULASTIN$47.784.2★
NULASTIN Scalp Serum - Vibrant Scalp Treatment to Help Improve the Look of Hair Density - Lightweight Fast Absorbing Formula Enriched with Hair-Strengthening Ingredients (1.7 Oz)
NULASTIN$125.853.9★
NULASTIN NuProtect Leave In Conditioner Spray - Silicone-Free Heat Protectant Detangler Spray Split Ends Hair Treatment & Styling Primer - Color-Safe Formula with 24HR Frizz Control (5 Fl Oz)
NULASTIN$30.814.3★
NULASTIN Solution Serum System - Lash Serum (0.1FlOz) Scalp Treatment (1.7Oz) + Brow Serum (0.1FlOz) - Travel Gift Set for Fuller Lashes Thicker Hair & Defined Brows (3 Count)
NULASTIN$186.894.0★
What buyers say about nulastin hair growth serum for scalp
What buyers praise and complain about, mined from review topics.What buyers love
“Saved my hair”
“Great value for the quality”
“Great value for the price”
“The scent is beautiful”
“I love that it cleans your scalp”
“Its easy to use”
“* Improved hydration on forehead”
“silky results”
“Using it overnight works best for me it absorbs over night”
“Impressive Results, Travel-Friendly, and Curl-Loving Hair Care”
What buyers complain about
“Made my hair super greasy”
“However it made my hair fall out like crazy”
“Eye lash and brow serum seems to work however the hair serum which I needed the most is not working as well for me”
“People with gluten allergies BEWARE”
“It is a bit pricey”
“it doesn't smell”
“they didnt help me anyway”
“it made my scalp burn”
“This is like putting water on my hair only it dries my hair out really bad”
“EXTREMELY disappointed in the quality”
Top return reasons
Common questions
- Is nulastin hair growth serum for scalp profitable to sell on Amazon United States?
- The niche generates $38K/yr across 8 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -28.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the nulastin hair growth serum for scalp niche?
- 4 brands and 15 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nulastin hair growth serum for scalp?
- Top complaints mined from reviews: Oily/Greasy, Hair Related, Functionality-Overall. The return rate is 1.0%.
- When does demand for nulastin hair growth serum for scalp peak?
- Demand peaks in Oct; the busiest month runs 4.2× the quietest.
- What does it cost to enter the nulastin hair growth serum for scalp niche?
- Listings span $14.79–$192.97; the average listing price is $85.94 (sweet spot $15–$100). The average incumbent carries 684 reviews — the moat a new listing must climb.