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Nulastin Hair Growth Serum for Scalp

Fail

The top 5 brands take 100% of clicks, so Nulastin Hair Growth Serum for Scalp is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$38K/yr7K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
89%top-5 click share · 4 brands · 15 sellers

Flapen Score

Nulastin Hair Growth Serum for Scalp against its category

The dotted line is the Beauty & Personal Care average. Past it, Nulastin Hair Growth Serum for Scalp is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nulastin Hair Growth Serum for Scalp market on Amazon at a glance

Shoppers on Amazon United States searched for Nulastin Hair Growth Serum for Scalp 7K times last year and spent an estimated $38K. All 4 brands take every click. Demand peaks in Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
6.5%
Market size, estimated
$38Ka year
Peak month
October4.2× the quietest month
Top search term
nulastin hair growth serum7K searches a year

02 · Price

A sale here is worth $85.94.

Listings sell for $85.94 on average, from $14.79 to $192.97. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $85.94 that is $0 to $9K a year per listing.

Average price
$85.94inside the $15 to $100 sweet spot
Price range
$14.79–$192.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #866 within Hair Loss Products. It carries 684 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#866in Hair Loss Products
Average rating
4.09 starsAmazon United States average 4.42 stars
Average reviews
684per listing
Listings tracked
8

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
53 months

Products

Top Nulastin Hair Growth Serum for Scalp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 27%
  • Brand 36%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Nulastin Hair Growth Serum for Scalp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Prime Day '25Spike '26SepDecJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 4.2×

Reviews and returns

What reviews say buyers love and hate about Nulastin Hair Growth Serum for Scalp

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Hair Growth”
12%of negative reviews mention “Oily/Greasy”
1.0%of orders come back
“Made my hair super greasy”
A buyer, on “Oily/Greasy”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Nulastin Hair Growth Serum for Scalp questions

Answered from the same tracked data.