nulastin brow growth serum
Worth a lookShows low returns (0.8%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$91.29avg listing price — sweet spot $15–$100
Market size
Good$704K$704K/yr · 70K searches
Price range
Good$14.40–$136.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+16.7%90-day search growth — must beat 0% to launch
Review moat
Okay2,132.75avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nulastin brow growth serum is a $704K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
nulastin brow growth serum market data
- Units sold / yr
- 10K–13K
- avg 1,500–2,000/product
- Revenue / yr
- $913K–$1.1M
- units × avg price
- Conversion rate
- 11.0%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- NULASTIN95%
- The Ordinary5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.7% search growth over the last 90 days.Peak months: Feb, Jul · busiest ÷ quietest = 1.9×
Top nulastin brow growth serum search terms
- nulastin brow growth serum64K/yr
- nulastin brow serum4K/yr
- nulastin brow2K/yr
Top nulastin brow growth serum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NULASTIN Shape Altering Eyebrow Serum - Brow Serum to Shape & Define - Improves the Appearance of Sparse Eyebrows for a Fuller Look - Enriched with Hair-Strengthening Ingredients (0.1 Fl Oz)
NULASTIN$79.924.3★815 rev
NULASTIN Shape Altering Eyebrow Serum - Brow Serum to Shape & Define - Improves the Appearance of Sparse Eyebrows for a Fuller Look - Enriched with Hair-Strengthening Ingredients (2 Count)
NULASTIN$134.024.3★815 rev
NULASTIN Eyelash Serum & Brow Serum - Lash & Brow Dual System - Eyebrow & Eyelash Enhancing Serums with Keratin & Peptides for Fuller Looking Lashes & Brows (2 Count 0.1 Fl Oz Each)
NULASTIN$136.823.8★694 rev
The Ordinary Multi-Peptide Lash and Brow Serum Peptide-Powered Formula for Thicker Fuller Looking Lashes & Brows 0.16 Fl Oz
The Ordinary$14.404.2★6,207 rev
Newest
by launch dateNULASTIN Shape Altering Eyebrow Serum - Brow Serum to Shape & Define - Improves the Appearance of Sparse Eyebrows for a Fuller Look - Enriched with Hair-Strengthening Ingredients (0.1 Fl Oz)
NULASTIN$79.92815 rev
The Ordinary Multi-Peptide Lash and Brow Serum Peptide-Powered Formula for Thicker Fuller Looking Lashes & Brows 0.16 Fl Oz
The Ordinary$14.406,207 rev
NULASTIN Shape Altering Eyebrow Serum - Brow Serum to Shape & Define - Improves the Appearance of Sparse Eyebrows for a Fuller Look - Enriched with Hair-Strengthening Ingredients (2 Count)
NULASTIN$134.02815 rev
NULASTIN Eyelash Serum & Brow Serum - Lash & Brow Dual System - Eyebrow & Eyelash Enhancing Serums with Keratin & Peptides for Fuller Looking Lashes & Brows (2 Count 0.1 Fl Oz Each)
NULASTIN$136.82694 rev
Trending
90-day click momentumNULASTIN Shape Altering Eyebrow Serum - Brow Serum to Shape & Define - Improves the Appearance of Sparse Eyebrows for a Fuller Look - Enriched with Hair-Strengthening Ingredients (2 Count)
NULASTIN$134.024.3★
NULASTIN Shape Altering Eyebrow Serum - Brow Serum to Shape & Define - Improves the Appearance of Sparse Eyebrows for a Fuller Look - Enriched with Hair-Strengthening Ingredients (0.1 Fl Oz)
NULASTIN$79.924.3★
NULASTIN Eyelash Serum & Brow Serum - Lash & Brow Dual System - Eyebrow & Eyelash Enhancing Serums with Keratin & Peptides for Fuller Looking Lashes & Brows (2 Count 0.1 Fl Oz Each)
NULASTIN$136.823.8★
The Ordinary Multi-Peptide Lash and Brow Serum Peptide-Powered Formula for Thicker Fuller Looking Lashes & Brows 0.16 Fl Oz
The Ordinary$14.404.2★
What buyers say about nulastin brow growth serum
What buyers praise and complain about, mined from review topics.What buyers love
“Worth it”
“A good cosmetics brand”
“Application is easy”
“No irritation”
“Easy to use”
“am noticing brow hair growth where I haven't seen it before”
“have seen a significant difference”
“A product that actually delivers what it promised”
“this stuff works”
“Smooth application”
What buyers complain about
“No Results”
“Saw no improvement”
“Allergic reaction”
“Waste of money”
“thin in some areas”
“they started to break off super short”
“When I opened the bottle -its dry”
“I wasnt able to fit a spoolie brush in the tube”
“If the quality control is so poor they can't fill a bottle. which of course you can't tell how much is in it”
“Product arrived looking used”
Top return reasons
Common questions
- Is nulastin brow growth serum profitable to sell on Amazon United States?
- The niche generates $704K/yr across 4 tracked products. 90-day search growth is +16.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the nulastin brow growth serum niche?
- 2 brands and 12 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nulastin brow growth serum?
- Top complaints mined from reviews: Functionality-Overall, Symptom Reduction, Allergies. The return rate is 0.8%.
- When does demand for nulastin brow growth serum peak?
- Demand peaks in Feb–Jul; the busiest month runs 1.9× the quietest.
- What does it cost to enter the nulastin brow growth serum niche?
- Listings span $14.40–$136.82; the average listing price is $91.29 (sweet spot $15–$100). The average incumbent carries 2,133 reviews — the moat a new listing must climb.