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Nulastin Brow Growth Serum

Maybe

Returns run at only 0.8% of orders. But the top 5 products take 100% of clicks, so Nulastin Brow Growth Serum is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$704K/yr70K searches / yr
90-day growth
+16.7%search demand this quarter
Competition
100%top-5 click share · 2 brands · 12 sellers

Flapen Score

Nulastin Brow Growth Serum against its category

The dotted line is the Beauty & Personal Care average. Past it, Nulastin Brow Growth Serum is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nulastin Brow Growth Serum market on Amazon at a glance

Shoppers on Amazon United States searched for Nulastin Brow Growth Serum 70K times last year and spent an estimated $704K. All 2 brands take every click. Demand peaks in Feb–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

11.0% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $704K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
+16.7%
Conversion, latest week
11.0%
Market size, estimated
$704Ka year
Peak month
July1.9× the quietest month
Top search term
nulastin brow growth serum64K searches a year

02 · Price

A sale here is worth $91.29.

Listings sell for $91.29 on average, from $14.40 to $136.82. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At $91.29 that is $137K to $183K a year per listing.

Average price
$91.29inside the $15 to $100 sweet spot
Price range
$14.40–$136.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
$137K–$183K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Eyes. It carries 2,133 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#27in Eyes
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
2,133per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Nulastin Brow Growth Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$141K$282K$423K$564K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • NULASTIN95%
  • The Ordinary5%

Demand

Nulastin Brow Growth Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Jul · busiest ÷ quietest = 1.9×

Search terms

Top Nulastin Brow Growth Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nulastin brow growth serum64K/yr
  • nulastin brow serum4K/yr
  • nulastin brow2K/yr

Reviews and returns

What reviews say buyers love and hate about Nulastin Brow Growth Serum

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall28%−0.36

No Results

Didn't work for me

Didn't work on me

Symptom Reduction15%−0.13

Saw no improvement

Did not notice much difference

I did not really see any results

Allergies12%−0.07

Allergic reaction

Sometimes it makes my skin itch

Itchiness

Value For Money8%+0.99

Waste of money

Expensive

Too expensive

Thickness4%+0.37

thin in some areas

I dont notice that they are a lot thicker

Definitely not the thicker

Love

Value For Money18%+0.99

Worth it

Great value

Good price

Quality-Overall14%+0.65

A good cosmetics brand

Excellent product

have no complaints

Ease Of Application9%+0.49

Application is easy

Like the easy to use applicator

Easy to apply

Allergies6%−0.07

No irritation

Doesnt irritate my sensitive skin

hasnt caused irritation or sensitivity issues

Ease Of Use6%+0.29

Easy to use

easy to buy from

Ive heard good things about this its super easy to put on

Return

0.8% Return rate 23% Fixable by listing

Functionality-Overall32%▇█▆▇▆▆

No Results

Didn't work for me

Didn't work on me

Advertised Vs Actual Product18%▅▅█▆█▇
Product Condition16%▇██▇▇▅

Product arrived looking used

the brush looks very very used

Moist/Dry6%▆█▅▅▆▆

When I opened the bottle -its dry

Dried out tube

the texture of the formula drys

Value For Money6%▂▂▅▂▅█

Waste of money

Expensive

Too expensive

FAQ

Common Nulastin Brow Growth Serum questions

Answered from the same tracked data.