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Nuface Gel Primer

Fail

The top 5 brands take 97% of clicks, so Nuface Gel Primer is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$337K/yr86K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
80%top-5 click share · 7 brands · 12 sellers

Flapen Score

Nuface Gel Primer against its category

The dotted line is the Beauty & Personal Care average. Past it, Nuface Gel Primer is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nuface Gel Primer market on Amazon at a glance

Shoppers on Amazon United States searched for Nuface Gel Primer 86K times last year and spent an estimated $337K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Jul–Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 12.5% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $337K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
12.5%
Market size, estimated
$337Ka year
Peak month
July4.4× the quietest month
Top search term
nuface gel42K searches a year

02 · Price

A sale here is worth $31.33.

Listings sell for $31.33 on average, from $9.92 to $67.30. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $31.33 that is $31K to $39K a year per listing.

Average price
$31.33inside the $15 to $100 sweet spot
Price range
$9.92–$67.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
$31K–$39K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #774 within Salon & Spa Equipment. It carries 1,153 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#774in Salon & Spa Equipment
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,153per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Nuface Gel Primer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

12

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

1%

  • Brand 157%
  • Brand 214%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Nuface Gel Primer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Aug, Sep · busiest ÷ quietest = 4.4×

Search terms

Top Nuface Gel Primer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nuface gel42K/yr
  • nuface aqua gel activator21K/yr
  • nu face gel activator8K/yr
  • nuface gel activator7K/yr
  • nuface gel primer4K/yr
  • nuface aqua gel2K/yr
  • nu face gel2K/yr

Reviews and returns

What reviews say buyers love and hate about Nuface Gel Primer

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
28%of negative reviews mention “Moist/Dry”
1.7%of orders come back
“doesn't really dry very well”
A buyer, on “Moist/Dry”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Nuface Gel Primer questions

Answered from the same tracked data.