nude lipgloss
Skip itA deep review moat (26,443 avg reviews) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$1.31–$33.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.04avg listing price — sweet spot $15–$100
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Market size
Bad$71K$71K/yr · 170K searches
Review moat
Bad26,442.64avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, nude lipgloss is a $71K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
nude lipgloss market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $60K–$80K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #163
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 0.9%
- Avg brand age
- 57 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
234
Top-5 brand share
76%
Top 20: 99%
Top-5 click share
41%
Top 20: 79%
Open market
19%
- MAC26%
- MAYBELLINE23%
- wet n wild13%
- NYX PROFESSIONAL MAKEUP9%
- L'Oreal Paris5%
- Oulac5%
Demand
Weekly Amazon search volume, last 27 weeks — -6.0% search growth over the last 90 days.Top nude lipgloss search terms
- nude matte lipstick28K/yr
- mac fleshpot lipstick7K/yr
- beige lipstick12K/yr
- matte nude lipstick14K/yr
- light brown lipstick11K/yr
- maybelline nudelust lipstick9K/yr
- nude lipstick matte8K/yr
- nude lip color6K/yr
- nude pink lip7K/yr
- maybelline nude lust6K/yr
Top nude lipgloss products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
wet n wild Mega Last Matte Lip Color Semi Matte Hyaluronic Acid Infused Long Lasting Full Coverage for a Nourishing Pout Cruelty-Free & Vegan - Never Nude
wet n wild$2.484.2★8,608 rev
MAC Ximal Sleek Satin Lipstick - 836 Fleshpot (Warm light beige flesh tone like nude) .12 Oz / 3.5 g
MAC$23.614.3★41 rev
Maybelline New York Color Sensational Inti-Matte Nudes Lipstick Purely Nude 0.15 Ounce (Pack of 1)
MAYBELLINE$9.234.3★46,025 rev
MAC Ximal Silky Matte Lipstick - 624 Acting Natural (Warm toned light nude beige) .12 Oz / 3.5 g
MAC$22.704.3★81 rev
NYX PROFESSIONAL MAKEUP Soft Matte Lip Cream Lightweight Liquid Lipstick - Cairo (Matte Pure Nude)
NYX PROFESSIONAL MAKEUP$6.474.3★45,120 rev
Newest
by launch date
MAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Crop Top (Light Nude Pink Matte)
MAYBELLINE$7.972,121 rev
MAC Cosmetics M.A.Cximal Sleek Satin Lipstick - 833 Creme DNude (pale peachy beige) - 0.12 oz / 3.5 g
MAC$21.7518 rev
MAC Ximal Sleek Satin Lipstick - 836 Fleshpot (Warm light beige flesh tone like nude) .12 Oz / 3.5 g
MAC$23.6141 rev
MAC Ximal Silky Matte Lipstick - 624 Acting Natural (Warm toned light nude beige) .12 Oz / 3.5 g
MAC$22.7081 rev
MAKI YIKA Nude Lipstick for Women Colorstay Long Lasting Brown Lipstick
MAKI YIKA$9.755,716 rev
Trending
90-day click momentumMAC Cosmetics M.A.Cximal Sleek Satin Lipstick - 833 Creme DNude (pale peachy beige) - 0.12 oz / 3.5 g
MAC$21.754.4★
MAC MACximal Sleek Satin Lipstick Myth 0.12 Ounces
MAC$25.064.0★
MAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Crop Top (Light Nude Pink Matte)
MAYBELLINE$7.974.4★
Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 756 Nude Fury 0.15 oz
REVLON$6.774.5★
LOreal Paris Infallible Matte Resistance Liquid Lipstick up to 16 Hour Wear Breakfast in Bed 105 0.16 Fl Oz
L'Oreal Paris$11.604.5★
What buyers say about nude lipgloss
What buyers praise and complain about, mined from review topics.What buyers love
“flattering color”
“Creamy and smooth”
“Great value”
“Its moisturizing”
“Excellent product”
“Stays on all day”
“Easy to apply”
“Soft texture”
“Goes perfectly with my skin tone”
“As advertised”
What buyers complain about
“Bad color”
“No moisture”
“It comes off so easily”
“Very cheap quality”
“False advertising”
“with a very synthetic perfumey-ness”
“It came used”
“It's really expensive”
“Sticky, transfers to anything you drink/eat from, doesn't fully dry”
“The texture is less desirable”
Top return reasons
Common questions
- Is nude lipgloss profitable to sell on Amazon United States?
- The niche generates $71K/yr across 44 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the nude lipgloss niche?
- 20 brands and 234 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in nude lipgloss?
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.5%.
- What does it cost to enter the nude lipgloss niche?
- Listings span $1.31–$33.48; the average listing price is $10.04 (sweet spot $15–$100). The average incumbent carries 26,443 reviews — the moat a new listing must climb.