Nude Lipgloss

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months

170K

Growth, 90 days vs prior 90

-6.0%

Conversion, latest week

4.2%

Market size, estimated

$71Ka year

Top search term

nude matte lipstick28K searches a year

Listings sell for $10.04 on average, from $1.31 to $33.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $10.04 that is $1K to $3K a year per listing.

Average price

$10.04under the $15 to $100 sweet spot

Price range

$1.31–$33.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.5%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #163 within Lips. It carries 26,443 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#163in Lips

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

26,443per listing

Listings tracked

44

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

57 months