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Nude Lip Stain

Fail

The top 5 brands take 100% of clicks, so Nude Lip Stain is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$247K/yr277K searches / yr
90-day growth
-3.6%search demand this quarter
Competition
82%top-5 click share · 3 brands · 18 sellers

Flapen Score

Nude Lip Stain against its category

The dotted line is the Beauty & Personal Care average. Past it, Nude Lip Stain is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nude Lip Stain market on Amazon at a glance

Shoppers on Amazon United States searched for Nude Lip Stain 277K times last year and spent an estimated $247K. All 3 brands take every click. Demand peaks in Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 277K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $247K a year.

Searches, last 12 months
277K
Growth, 90 days vs prior 90
-3.6%
Conversion, latest week
4.3%
Market size, estimated
$247Ka year
Peak month
August2.5× the quietest month
Top search term
wonder skin lip stain49K searches a year

02 · Price

A sale here is worth $20.82.

Listings sell for $20.82 on average, from $8.91 to $27.25. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $20.82 that is $21K to $26K a year per listing.

Average price
$20.82inside the $15 to $100 sweet spot
Price range
$8.91–$27.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
$21K–$26K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #9 within Lips. It carries 15,903 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#9in Lips
Average rating
3.88 starsAmazon United States average 4.42 stars
Average reviews
15,903per listing
Listings tracked
10

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Nude Lip Stain products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

$0$37K$74K$111K$148K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

18

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

0%

  • Wonderskin95%
  • COVERGIRL3%
  • Sacheu3%

Demand

Nude Lip Stain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 2.5×

Search terms

Top Nude Lip Stain search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wonder skin lip stain49K/yr
  • nude lip stain44K/yr
  • wonderskin lip20K/yr
  • wonder lip stain19K/yr
  • wonderskin whimsical lip stain30K/yr
  • wonderskin lip stain whimsical19K/yr
  • wunderskin lip stain14K/yr
  • lip stain nude11K/yr
  • wonderstain lip stain9K/yr
  • wineskin lip stain8K/yr

Reviews and returns

What reviews say buyers love and hate about Nude Lip Stain

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Color”
21%of negative reviews mention “Color”
1.9%of orders come back
“Way Darker”
A buyer, on “Color”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Nude Lip Stain questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data